Farfetch has appointed Manny Suero as vice president of Private Client Americas to expand its high-spending customer base in the US, its largest market. The online luxury marketplace, acquired by South Korean e-commerce operator Coupang in 2023, will leverage Suero's 15 years of experience in luxury e-commerce and client development. Suero previously held senior positions at Mytheresa, Yoox Net-a-porter, and Moda Operandi. He will oversee the Americas private client portfolio, leading personal shoppers serving top-tier clients across the US, Mexico, Brazil, and Canada. Bain & Co. projects Latin America and emerging luxury regions will add over 50 million upper-middle-class and affluent consumers by 2030. Farfetch reported a profit in Q4 2024 with double-digit US growth.

Aje joins bridal curation at Farfetch. By Christopher Kelly | 4 June 2026 2 / 3 free articles left. Global luxury platform Farfetch has unveiled an exclusive curation of bridalwear and wedding guest attire, with Australian-born designer label Aje joining the line-up. The selection also features pieces from Dublin label Simone Rocha, Romanian designer Maria Lucia Hohan, and Parisian-born designer Nina Ricci. Aje currently sells a range of 30 bridal and wedding pieces via its website, including a small selection of accessories. This includes mini dresses, gowns, blazers, pants and tops, with prices ranging from the low triple figures to low four figures. Farfetch head of merchandising Doralice Belli said the platform is seeing modern brides moving away from conventional bridal gowns, drawing heavy inspiration from current cultural touchstones, cinema inspiration and iconic celebrity style. "The Simone Rocha and Nina Ricci exclusives offer options for the romantic idealist, but also for the bride who leans into structural silhouettes or a minimalist sophistication," Belli said. The wedding guest exclusive outfits span from ruffled dresses by Aje in pastel shades, to liquid metal gowns from Maria Lucia Hohan, to minimalist gowns in light blue and pink from Nina Ricci. "For those invitees grappling with a last-minute outfit issue or receiving an eleventh-hour event invitation, Farfetch First offers an essential solution," Belli said. "It ensures that a selection of these exclusive items can reach them as soon as the next day across Europe." Farfetch is a global luxury fashion platform selling to over 190 countries and territories with items from over 1,400 brands, boutiques and department stores.

E-commerce automation for fashion brands: what you need to know. The growth of online fashion sales has created enormous opportunities for brands, but it has also increased operational complexity. Managing products, inventory, orders, returns, and shipping manually across multiple e-commerce platforms quickly becomes inefficient and error-prone. Fashion brands need automation to scale effectively. With Just Fashion ERP, companies can automate key e-commerce operations and centralize online sales management in one integrated platform. Why e-commerce automation matters. Fashion e-commerce moves fast. Customers expect accurate stock availability, rapid fulfillment, and seamless shopping experiences across every channel. Without automation, businesses often face: Manual product uploads and updates Inventory discrepancies between channels Delayed order processing Overselling and stockouts Inefficient returns management Automation reduces these operational bottlenecks and allows teams to focus on growth rather than repetitive manual tasks. Centralized product management. Managing product information across multiple e-commerce channels can become extremely time-consuming. With Product Data Manager, Just Fashion ERP centralizes product details such as descriptions, sizes, colors, materials, pricing, and images. Once updated inside the ERP, product information is synchronized automatically across connected channels, reducing errors and ensuring consistency everywhere products are sold. Automated inventory synchronization. Inventory synchronization is one of the most critical aspects of fashion e-commerce automation. Just Fashion ERP integrates directly with Shopify, PrestaShop, Magento, and Farfetch, updating stock levels in real time after every sale, return, or warehouse movement. This prevents overselling, improves customer satisfaction, and ensures accurate availability across all channels. Order processing and fulfillment automation. As online sales volumes grow, manual order handling becomes unsustainable. Just Fashion ERP centralizes order management, automatically importing online orders into the ERP for fulfillment. Integrated warehouse management helps automate picking, packing, and shipping workflows, reducing fulfillment times and operational errors. Logistics and shipping integration. Efficient shipping is essential for customer satisfaction. By connecting e-commerce orders with logistics and supply chain workflows, Just Fashion ERP streamlines shipping management and improves delivery coordination. Automation also supports tracking updates and faster communication between warehouses, carriers, and customers. Automating returns and exchanges. Returns are particularly common in fashion e-commerce due to sizing and fit issues. With returns and credit note management, Just Fashion ERP automates refund processing, inventory reintegration, and exchange workflows. This reduces administrative workload while improving the customer experience. Real-Time analytics and performance monitoring. E-commerce automation also generates valuable business insights. Just Fashion ERP provides real-time dashboards for monitoring: Online sales performance Best-selling products and variants Inventory turnover Order fulfillment speed Return rates and customer behavior These analytics help fashion brands optimize operations and make smarter business decisions. Key benefits of e-commerce automation. Reduce manual data entry Improve inventory accuracy Accelerate order fulfillment Enhance customer experience Scale operations efficiently Centralize all e-commerce activities Scaling Fashion E-commerce with ERP. As brands expand internationally and add new sales channels, automation becomes essential for maintaining operational control. Just Fashion ERP allows fashion businesses to scale their e-commerce operations without increasing complexity, ensuring synchronized workflows across products, orders, inventory, and logistics. Conclusion. E-commerce automation is critical for modern fashion brands that want to grow efficiently and deliver exceptional customer experiences. Just Fashion ERP centralizes and automates inventory, orders, products, logistics, and returns in one powerful platform. The result is greater efficiency, improved accuracy, and scalable online growth.