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Fay
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Connects clients to affordable, insurance-covered nutritionists
Fay
Work Here?
Connects clients to affordable, insurance-covered nutritionists
Overview
Fay Nutrition connects clients with qualified dietitians and nutritionists who accept insurance, making professional nutrition counseling affordable and widely accessible. It partners with insurance companies so sessions can be covered or offered at very low out-of-pocket costs, often around $10 or nothing, instead of the typical $300 per session. The service works through a hybrid model, offering both virtual consultations and in-person visits to accommodate client preferences. It also helps dietitians start or grow private practices by guiding them through insurance credentialing to expand their client base and revenue. Fay’s goal is to democratize access to nutrition care by reducing cost barriers while supporting nutrition professionals in building sustainable practices.
About Fay
Industries
Consumer Software
Enterprise Software
Healthcare
Company Size
1-10
Company Stage
Series B
Total Funding
$75M
Headquarters
Barrington, Illinois
Founded
N/A
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Simplify's Take
What believers are saying
- Amazon partnership drove Fay’s September 2025 distribution through wellness and grocery shopping.
- Fay’s August 2026 site still markets $0 sessions, signaling strong insurance coverage.
- Open roles in June 2026 show ongoing hiring across engineering, operations, and support.
What critics are saying
- Two class actions, McGrath and Sasaki, still shadow Fay’s 2025 operations.
- BBB logged 189 complaints over three years, pressuring retention and payer trust.
- If insurers tighten reimbursement, Fay’s marketplace economics collapse quickly.
What makes Fay unique
- Fay’s Amazon Health Benefits Connector integration turns nutrition into one-click benefit discovery.
- Fay’s 3,600 dietitians span all 50 states and accept major insurers.
- Fay bundles patient matching, claims, and credentialing for dietitians.
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Funding
Total Funding
$75M
Above
Industry Average
Funded Over
3 Rounds
General CatalystIndustry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Company News
Fay announced a $50M Series B funding round led by Goldman Sachs, valuing the company at $500M. Existing investors General Catalyst and Forerunner also participated. This brings Fay's total funding to $75M. Fay connects individuals with insurance-covered Registered Dietitians for personalized nutrition and lifestyle counseling. The investment will accelerate growth and enhance offerings. Fay partners with major payors and employers to provide accessible nutrition care.
Fay, a leader in digital nutritional therapy, announced yesterday a $50 million Series B funding round led by Goldman Sachs at a $500 million valuatio
Nutrition startup Fay raised $50 million in Series B funding at a $500 million valuation, led by Goldman Growth Equity. Existing investors General Catalyst and Forerunner also participated. Fay connects patients with registered dietitians covered by insurance and has grown significantly since its 2024 launch. The funds will enhance data reporting on patient outcomes and cost savings. Fay's platform now hosts over 2,500 dietitians and offers AI-powered features for meal planning.
Fay, a San Francisco, CA-based company connecting people with registered dietitian nutritionists, raised $25M in funding.
Fay, founded by Sammy Faycurry and Mark Stefanski, has emerged from stealth with $25M in funding to revolutionize nutrition counseling. The $20M Series A round was led by Forerunner Ventures, with participation from General Catalyst and 1984. Fay connects people with Registered Dietitian Nutritionists, offering personalized nutrition counseling covered by insurance. The funds will accelerate growth, integrate with food service delivery platforms, expand insurance coverage, and enhance employer partnerships.
Fay is Hiring for 2 Jobs on Simplify!
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About Fay
Industries
Consumer Software
Enterprise Software
Healthcare
Company Size
1-10
Company Stage
Series B
Total Funding
$75M
Headquarters
Barrington, Illinois
Founded
N/A
Fay is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today