Alphabeats, which provides mental performance for athletes, has partnered with sleep measurement firm SleepScore Labs to create a neurofeedback platform using sleep data and analytics.This collaboration will bring SleepScore’s advanced sleep data and analytics into Alphabeats’ neurofeedback platform, creating a comprehensive and robust approach to performance training and recovery. This kind of tech is being used for everything from esports to traditional sports to make sure athletes are always at their best.SleepScore Labs has been measuring sleep data for a while and it is trusted by Mattress Firm, NASA, Therabody, IFF, and other leading global brands. I’ve used SleepScore Labs‘ data to keep track of my own sleep patterns in the past and the data was interesting when it emerged years ago. The companies made the announcements at CES 2025, the big tech trade show in Las Vegas this week.“We all know how important quality sleep is to performing at your best, but the tools to understand this connection haven’t been widely available,” said Jorrit DeVries, CEO of Alphabeats, in a statement. “SleepScore Labs brings world-class scientific expertise and shares our commitment to rigorous validation. Together, we’re helping athletes and performers train smarter by connecting the dots between mental fitness and quality sleep.”The company has quotes from a number of athletes who have used the tech.“The mental focus gained in this off season (with alphabeats) has been nothing more then AMAZING

Feed.fm named inc. magazine power partner 2024.