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Feeld

Location-based dating app for non-traditional relationships

Overview

Feeld is a location-based dating app focused on ethical non-monogamy and diverse relationship styles. It helps individuals and couples explore non-traditional relationships by offering a profile-matching experience with advanced identity options and the ability for partners to link their profiles for couple use. The app operates on a freemium model: it’s free to download and use, while a Majestic subscription unlocks features such as seeing who liked you, anonymous browsing, and private photos visible only to connections. This product differentiates itself by supporting a wide range of gender and sexuality options (over 20) and by fostering a sense of community through offline events and a print publication, in addition to the digital platform. Feeld’s goal is to create a safe, mature space for emotionally curious people to connect and explore relationships together, with a focus on inclusivity and international reach.

Significant Headcount Growth

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About Feeld

Simplify's Rating
Why Feeld is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEntertainment

Company Size

51-200

Company Stage

Seed

Total Funding

$540K

Headquarters

London, United Kingdom

Founded

2014

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Simplify's take

What believers are saying

  • Feeld's 2026 State of Dating report shows 80% seeking intimacy and story-driven desire.
  • Reflections launches free for members and non-members, expanding top-of-funnel discovery.
  • December 2026 events in London show stronger community monetization beyond subscriptions.

What critics are saying

  • Wired reported 2026 users call Feeld 'normie hell' after 368% membership growth.
  • Scammers, bots, and OnlyFans spam erode trust and drive veteran users away.
  • If Feeld becomes generic Tinder, its core niche collapses and monetization weakens.

What makes Feeld unique

  • Feeld owns alternative relationships: ENM, polyamory, kink, and partnered profiles.
  • Reflections, launched March 9, 2026 with University of Michigan, deepens self-discovery.
  • Feeld pairs app matching with offline events like December 2026 London socials.

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Funding

Total Funding

$540k

Below

Industry Average

Funded Over

2 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
$2M
$2.3M
$3M

Benefits

  • Flexible Work Hours
  • Unlimited Paid Time Off
  • Remote Work Options
  • Home Office Stipend
  • Professional Development Budget
  • Mental Health Support
  • Company Social Events

Growth & Insights and Company News

6 month growth

-2%

1 year growth

4%

2 year growth

-2%
Wired
Mar 9th, 2026
Feeld dating app faces backlash as membership surges 368% and longtime users lament shift to 'normie hell

Feeld, a dating app launched in 2014 for nontraditional and kink-friendly daters, is facing criticism from longtime users who say it has become overrun with mainstream daters. The platform's membership grew 368 percent from 2021 to 2025, with new users surging nearly 200 percent. Many power users describe the app as "normie hell", complaining it now attracts vanilla daters "using the app as the new Tinder", along with scammers and bots. One Brooklyn user even encountered an ICE agent's profile during a local operation. CEO Ana Kirova maintains the platform's growth reflects broader resonance with its values. On Tuesday, Feeld will launch Reflections, a free 30-minute self-discovery survey measuring users' desires, boundaries and relationship preferences across 165 prompts.

Dating Sites Reviews
Nov 27th, 2024
Dating App Feeld Launches New Magazine

Feeld, a dating app created for people interested in threesomes, has now launched a lifestyle magazine to enhance the brand for its app.

Hypebae
Jul 17th, 2024
Feeld Launches Its "F-ck Around and Find Out" Campaign

Feeld launches its "f-ck Around and Find Out" Campaign.

Interview
Feb 19th, 2024
Feeld CEO Ana Kirova on Skincare, Saltburn, and Sexual Awakenings

Late last year, as it celebrated its ten-year anniversary, the kink- and curiosity-friendly dating app Feeld underwent a comprehensive rebrand, overhauling its logo and interface and announcing an IRL 24-hour, multi-city party to bring its members face to face with one another.

Institute for Family Studies
Feb 1st, 2024
The Polyamorist Next Door

The dating apps Feeld and Ok Cupid have introduced non-monogamy into their filtering systems; can other dating sites be far behind?

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