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Feeld
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Location-based dating app for non-traditional relationships
Feeld
Work Here?
Location-based dating app for non-traditional relationships
Overview
Feeld is a location-based dating app focused on ethical non-monogamy and diverse relationship styles. It helps individuals and couples explore non-traditional relationships by offering a profile-matching experience with advanced identity options and the ability for partners to link their profiles for couple use. The app operates on a freemium model: it’s free to download and use, while a Majestic subscription unlocks features such as seeing who liked you, anonymous browsing, and private photos visible only to connections. This product differentiates itself by supporting a wide range of gender and sexuality options (over 20) and by fostering a sense of community through offline events and a print publication, in addition to the digital platform. Feeld’s goal is to create a safe, mature space for emotionally curious people to connect and explore relationships together, with a focus on inclusivity and international reach.
About Feeld
Industries
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Seed
Total Funding
$540K
Headquarters
London, United Kingdom
Founded
2014
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Simplify's Take
What believers are saying
- Revenue reached £39.5 million in 2023, with £5.5 million profit and strong overseas growth.
- Reflections launched March 9, 2026, expanding acquisition through free self-discovery outside the app.
- Feeld’s user base keeps growing while competing dating apps report stagnant or falling demand.
What critics are saying
- Feeld’s 368% membership surge invited mainstream daters, scammers, and bot abuse by 2025.
- UK age-verification rules from July 2025 raise compliance costs and friction across markets.
- Reliance on a niche identity leaves Feeld vulnerable if competitors copy ENM filters.
What makes Feeld unique
- Feeld built the clearest product for ENM, polyamory, kink, and queer exploration.
- Ana Kirova’s 2026 Reflections deepens identity discovery beyond swipe-first dating apps.
- Couple-linked profiles and offline events create a community moat mainstream apps lack.
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Funding
Total Funding
$540k
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Flexible Work Hours
Unlimited Paid Time Off
Remote Work Options
Home Office Stipend
Professional Development Budget
Mental Health Support
Company Social Events
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 8%2 year growth
↑ 1%Feeld, a dating app launched in 2014 for nontraditional and kink-friendly daters, is facing criticism from longtime users who say it has become overrun with mainstream daters. The platform's membership grew 368 percent from 2021 to 2025, with new users surging nearly 200 percent. Many power users describe the app as "normie hell", complaining it now attracts vanilla daters "using the app as the new Tinder", along with scammers and bots. One Brooklyn user even encountered an ICE agent's profile during a local operation. CEO Ana Kirova maintains the platform's growth reflects broader resonance with its values. On Tuesday, Feeld will launch Reflections, a free 30-minute self-discovery survey measuring users' desires, boundaries and relationship preferences across 165 prompts.
Feeld, a dating app created for people interested in threesomes, has now launched a lifestyle magazine to enhance the brand for its app.
Feeld launches its "f-ck Around and Find Out" Campaign.
Late last year, as it celebrated its ten-year anniversary, the kink- and curiosity-friendly dating app Feeld underwent a comprehensive rebrand, overhauling its logo and interface and announcing an IRL 24-hour, multi-city party to bring its members face to face with one another.
The dating apps Feeld and Ok Cupid have introduced non-monogamy into their filtering systems; can other dating sites be far behind?
Feeld is Hiring for 7 Jobs on Simplify!
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About Feeld
Industries
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Seed
Total Funding
$540K
Headquarters
London, United Kingdom
Founded
2014
Feeld is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today