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Fenway Sports Management

Sponsorship sales and strategic growth engine

Overview

Fenway Sports Management (FSM) drives commercial and strategic growth for Fenway Sports Group (FSG) properties and partners. It provides sponsorship sales expertise to owned and operated teams and venues, helping brands elevate their visibility and accelerate growth. FSM also evaluates strategic acquisition opportunities for FSG, including teams, venues, media and related businesses. Its goal is to expand the value of the FSG platform by growing sponsorship revenue, strengthening partnerships, and identifying acquisitions that complement and extend its sports portfolio.

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About Fenway Sports Management

Simplify's Rating
Why Fenway Sports Management is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Boston, MA

Founded

2004

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Simplify's take

What believers are saying

  • August 2026 Liverpool minority investment validates FSG’s asset value and fund-raising ability.
  • FSG entered Cadillac F1 stake talks on November 4, 2026, signaling expansion ambition.
  • WTGL added Boston Common Golf in August 2026, widening sponsorship inventory and female golf reach.

What critics are saying

  • Michael Edwards left FSG July 10, 2026, exposing football strategy continuity risk.
  • Liverpool’s August 2026 minority sale invites governance friction and outside-investor influence on strategy.
  • A stalled PGA Tour-PIF deal could shrink SSG’s golf payoff and tie up capital.

What makes Fenway Sports Management unique

  • FSG combines ownership, media, and commercial rights across Liverpool, Red Sox, Penguins, and golf.
  • Fenway Sports Management monetizes fandom through sponsorships, media, and cross-property partnerships worldwide.
  • John Henry’s network gives FSG deal access across elite sports and private capital.

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Company News

Yahoo Finance
Mar 24th, 2026
Boston Arts Academy Foundation's 2026 HONORS spotlights trailblazers shaping the future of arts, design, and Civic leadership.

Boston Arts Academy Foundation's 2026 HONORS spotlights trailblazers shaping the future of arts, design, and Civic leadership. PR Newswire Lt. Governor Kim Driscoll to Serve as Honorary Chair; Fenway Sports Management President Mark Lev to Receive Lifetime Achievement Award for Transformative Impact Across Industries BOSTON, March 24, 2026 /PRNewswire/ - The Boston Arts Academy Foundation, a vital 501(c)(3) charitable nonprofit organization, proudly presents its annual star-studded BAAF HONORS event with the theme "Come Dream With Us: A Masquerade Ball," on Thursday, Oct. 22, at MGM Music Hall at Fenway. Lieutenant Governor Kim Driscoll will serve as the Honorary Chair championing the message that an arts education is essential. Co-Chairs overseeing the foundation's largest fundraising event of the year are philanthropists Jill and Dean Bosco. Jill, Managing Principal, CLA Southern New England and a new member of BAAF Board of Directors, joins husband Dean Bosco, Principal, CLA Wealth Advisors, both passionate supporters of the performing arts, in leading this prestigious event honoring leaders in TV & Film, Civic Responsibility, Visual Arts, Music, Dance, and Fashion. "Talent is everywhere in Boston, but access and opportunity still are not - and that's where our community makes all the difference," said Denella Clark, President and CEO of the Boston Arts Academy Foundation. "We are deeply grateful to the donors and partners who continue to invest in our students, opening doors to transformative experiences that shape their futures. HONORS remains a powerful and inspiring evening where we celebrate the arts, elevate visionary leaders, and reaffirm our commitment to the next generation of creative voices." This year's HONORS will immerse guests in the boundless creativity of Boston Arts Academy, the city's only public high school for the performing arts. Inspired by an artistic masquerade theme, the evening will celebrate each discipline - from visual arts to music and design - through a visually stunning and imaginative experience. Guests will be treated to dynamic student-led performances, exceptional cuisine, and curated cocktails, all set within a magical, art-infused atmosphere that captures the spirit and brilliance of Boston's next generation of creative leaders. The prestigious 2026 BAAF HONORS honorees includes: John Lam (Dance); Daniela Corte (Fashion); Ken Fulk (Visual Arts); Stephanie Tavares-Rance and Floyd Rance (TV+ Film); Jennifer Holliday (Music); Candice Stover (Civic Responsibility) and Mark Lev (Lifetime Achievement.) About 2026 Honorees: * Dance - John Lam -The renowned Vietnamese-American and former Boston Ballet principal dancer joined the Boston Conservatory at Berklee dance division faculty as an associate professor in fall 2024. Following a 20-year performance career, Lam now teaches ballet technique, contemporary repertory, and directs rehearsals at the Conservatory. * Fashion - Daniela Corte - An Independent Boston-based fashion designer, Corte is known for creating elegant women's clothing, specializing in unique, small-batch, and sustainable pieces since 2000. She celebrated 25 years of business in 2025. The Argentina-born designer blends Latin-infused luxury with performance fabrics, creating versatile, locally sourced items for active, modern women, from her base near Newbury Street in Boston. * Visual Arts - Ken Fulk - A celebrated global interior designer, builder and arts patron, Fulk has reimagined how we gather in a contemporary world by leading the creation of restaurants, hotels and modern-day social clubs including The 'Quin House and Contessa in Boston. In 2018, Fulk founded Saint Joseph's Arts Society, a non-profit dedicated to supporting local artists and creatives at revitalized historic landmarks in San Francisco and Provincetown, Mass. Christened "The Incredible Fulk" by The Economist, Fulk has been a fixture on Architectural Digest's AD100, Elle Decor's A-List and Luxe's Gold List. * TV + Film - Stephanie Tavares-Rance and Floyd Rance - Founders of the Martha's Vineyard African-American Film Festival (MVAAFF), Floyd is a professionally trained cinematographer and Stephanie is a former corporate marketing executive who built a dynamic career across music, media, and major brands before transitioning into film and cultural production. Stephanie and Floyd co-founded Run & Shoot Filmworks in 2000 and later launched the MVAAFF, a leading platform for diverse storytelling. In 2014, the MVAAFF previewed HBO series The Knick and ABCs, Black-ish. In 2018, the MVAAFF was accepted as an Oscar qualifying festival in the short film category. The couple continues to shape arts and community spaces through nonprofit leadership and board service, earning recognition for their impact in equity, media, and cultural innovation. * Music - Jennifer Holliday - The Grammy and Tony award winning American singer and actress best known for her role as Effie Melody White in the original smash Broadway production of Dreamgirls (1981), Holliday is celebrating the 45th anniversary of the cultural phenomenon in 2026. Her powerhouse performance of "And I Am Telling You, I'm Not Going" became her signature song, earning her a Grammy Award. She has an honorary Doctor of Music Degree from the Berklee School of Music in Boston, has appeared on TV ( Ally McBeal), returned to Broadway in The Color Purple (2016), and has released several albums. * Civic Responsibility - Candice Stover - General Manager for New England at Delta Air Lines, Stover leads a multi-level team of sellers in Boston representing over $1B in corporate and agency revenue for Delta's coastal Hub. She is a certified Consultative Selling instructor, 5-time Chairmans Club nominee, Diversity, Equity & Inclusion East Sales leader, 2-time Global Sales Excellence winner, recognized as one Delta's emerging leaders through two development programs, and board member at Junior Achievement-Greater Boston. * Lifetime Achievement: Mark Lev - President of Fenway Sports Management (FSM), Lev oversees business operations, sponsorships, and strategic growth for the firm, which includes partnerships with LeBron James and managing events at Fenway Park. A veteran in sports marketing with over 30 years of experience, he also leads Boston Common Golf (TGL). He is a prominent leader at BAAF, serving as a key supporter and speaker for the school's fundraising efforts, including the $35M Comprehensive Campaign that was completed in 2025.

WLR
Jul 5th, 2025
Liverpool squad bid emotional farewell to Diogo Jota at team-mate's funeral

Head coach Arne Slot and the majority of the squad were present, as were Michael Edwards - the man who signed Jota from Wolves in 2020 when he was sporting director and is now chief executive of football for owners Fenway Sports Group - current sporting director Richard Hughes and head of physiotherapy Lee Nobes, who would have spent many hours with the player during his injury lay-offs.

BBC
Mar 12th, 2024
Liverpool owners FSG appoint Michael Edwards as their chief executive of football

Liverpool owners FSG appoint Michael Edwards as their chief executive of football.

SportsPro Media
Mar 8th, 2024
FSG promotes Boston Red Sox's Sam Kennedy and Liverpool's Billy Hogan, plus more

Kennedy initially joined the Red Sox front office when the franchise was purchased by FSG in 2002, working in sales and corporate partnerships, before becoming chief operating officer and then chief executive in 2017.

Boston Herald
Mar 1st, 2024
Red Sox CEO Sam Kennedy to take on expanded role with Fenway Sports Group

Friday afternoon Fenway Sports Group announced that Kennedy is being promoted to CEO of FSG.

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