F

Fetch

Comprehensive pet insurance with tailored pricing

Overview

Fetch gives pet insurance for dogs and cats, offering a single plan that covers extensive health needs. It uses Fetch Forward, a data-driven pricing model that analyzes 150 million data points from 15 years of clinical health findings to tailor prices by breed, age, and location. The product costs about $35 per month for dogs and $25 for cats. In addition to coverage, Fetch provides around-the-clock access to expert-backed pet care advice through The Dig. Fetch differentiates itself by being the only pet insurance recommended by The Dodo, leveraging a large clinical data set and providing more features included in the standard plan (rather than charging extra). The overall goal is to provide comprehensive, fairly priced coverage and trusted guidance for pet owners.

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About Fetch

Simplify's Rating
Why Fetch is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsFinancial ServicesHealthcare

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, United States

Founded

N/A

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Simplify's take

What believers are saying

  • September 29, 2026 telehealth adds four video visits and unlimited chat, reducing claim friction.
  • June 24, 2026 Newsweek recognition strengthens brand trust during open enrollment season.
  • Fetch reported $14.5 million donated to animal welfare, boosting shelter partnerships and goodwill.

What critics are saying

  • U.S. News shows Fetch's dog premium at $60.59, pressuring conversion against cheaper rivals.
  • Rich benefit stacking drives higher claims severity and forces premium increases by 2027.
  • Claims inflation and premium backlash destroy Fetch's underwriting economics.

What makes Fetch unique

  • Fetch covers adult teeth, medications, and seven pre-existing conditions for newly adopted pets.
  • Fetch Online Vet with Vetster launched September 29, 2026, inside the app.
  • Fetch won Newsweek's 2026 Readers' Choice Award and U.S. News's Best for Wellness Coverage.

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