Fi

Fi

Cross-platform personal finance management platform

Overview

Fi.money provides a digital platform for managing personal finances, available across Android, iOS, and web. It offers a user-friendly interface that helps individuals track and control their finances, using unique platform-specific signup links to reach a wide audience. The product works by offering a cross-platform experience that guides new users through sign-up and ongoing financial management, with revenue likely coming from transaction fees and partnerships with financial institutions. Compared with competitors, Fi.money emphasizes a seamless, consistent user experience across multiple platforms to drive ongoing engagement and retention rather than relying on a single channel or device. The goal is to attract and keep a large, active user base by simplifying personal finance management and monetizing through small transaction fees and strategic partnerships.

About Fi

Simplify's Rating
Why Fi is rated
D+
Rated C on Competitive Edge
Rated D+ on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Fintech

Financial Services

Company Size

1,001-5,000

Company Stage

Series C

Total Funding

$137M

Headquarters

Bengaluru, India

Founded

2019

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Simplify's Take

What believers are saying

  • Fi raised $17 million from Temasek and QCM in March 2026, extending runway.
  • Fi claims over one billion transactions, giving it strong product and data experience.
  • The March 2026 shutdown removed consumer banking losses, letting Fi concentrate capital on AI.

What critics are saying

  • Federal Bank ended Fi’s partnership in March 2026, destroying Fi’s consumer banking channel.
  • Fi laid off roughly 10% in July 2026 after missing minimum revenue targets.
  • The B2B AI pivot has no public enterprise customers, creating an existential execution risk.

What makes Fi unique

  • Fi built banking workflows atop Federal Bank and served 3.5 million customers.
  • Fi’s product DNA combines consumer fintech UX with deep software systems and AI.
  • Fi’s founders, former Google Pay India executives, know India’s banking distribution mechanics.

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Funding

Total Funding

$137M

Below

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
TechCrunch
Mar 11th, 2026
India neobank Fi winds down banking services on its platform

India neobank Fi winds down banking services on its platform. 3:17 PM PDT · March 11, 2026 India's neobank Fi is discontinuing banking services on its platform more than four years after launching them in partnership with Federal Bank, directing customers to access their savings accounts through the bank's mobile app as it winds down the Fi interface. Founded in 2019 by former Google Pay India executives Sujith Narayanan and Sumit Gwalani, Fi launched its app-based banking service in partnership with Federal Bank in 2021 to offer digital savings accounts and money management tools aimed at younger users. The Bengaluru-based startup says it has served more than 3.5 million customers and completed over a billion transactions through its platform. It counts investors including Ribbit Capital, B Capital, Alpha Wave Global, and Sequoia Capital India, which spun off as Peak XV Partners in 2023. This week, though, customers who opened accounts through the Fi app received an email stating that banking services on the platform will soon be discontinued. The fintech said customers' savings accounts with Federal Bank will remain active and must now be accessed through the bank's mobile banking app, FedMobile. "The banking services on the Fi app will soon be discontinued; however, your Savings Account with Federal Bank remains active and fully operational. Your funds remain completely safe and accessible at all times," the company said in the email, reviewed by TechCrunch. In a separate email, Federal Bank told customers that its partnership with Fi was ending as part of a "business re-alignment," advising them to access their accounts through its own digital channels. "Our partnership with Fi is ending. Your account remains the same and only the channel through which it is accessed is changing," the bank said in the email. Fi was competing with the likes of Jupiter, Open, and Slice. The startup has raised about $169 million across five funding rounds, per Tracxn. Disrupt 2026: the tech ecosystem, all in one room. Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400. San Francisco, CA | October 13-15, 2026 While the startup is vacating its primary business, the company has indicated that this is not a complete shuttering. Last month, Fi co-founder Narayanan said in a LinkedIn post that the company was realigning its strategy to focus on building "deep technology" and artificial intelligence systems for startups and large enterprises, adding that some products would sunset as part of the transition. "We asked where we do our strongest work, and where we can build something that truly lasts. The answers kept pointing in one direction - deep technology, AI, and building complex systems for startups & large enterprises alike," Narayanan wrote. TechCrunch independently confirmed that new users can no longer open savings accounts through the Fi app, which now displays a message saying the option is no longer available. However, Fi did not respond to requests for comment on its strategic shift and plans for the future. Federal Bank also did not respond to requests for comment. Jagmeet Singh Jagmeet covers startups, tech policy-related updates, and all other major tech-centric developments from India for TechCrunch. He previously worked as a principal correspondent at NDTV. Boston, MA Actively scaling? Fundraising? Planning your next launch? TechCrunch Founder Summit 2026 delivers tactical playbooks and direct access to 1,000+ founders and investors who are building, backing, and closing. Register by March 13 to save up to $300.

CareerSwami
Sep 27th, 2023
Fi.Money's Workforce Reduction: Impact of Unforeseen Market

Fi.Money recently laid off 30 employees, which is approximately 10% of its workforce in Bengaluru.

FinTech Global
Aug 15th, 2022
India-Based Neobank Fi Money Scores Additional Series C Funding

India-based neobank Fi Money has reportedly collected an additional $17m for its Series C funding round. Singapore-based investment firm Temasek Holdings supplied $15m to Fi Money, and existing investor QCM Holdings deployed $2m, according to a report from Your Story

Inc42
Aug 13th, 2022
Neobank Startup Fi Pockets $16.8 Mn Funding From Temasek, QCM Holdings

The latest development comes a month after Fi secured $45 Mn in its Series C funding round from Alpha Wave Ventures

Buffer
Jul 25th, 2022
Indian neobanking startup Fi raises $45 million in funding

Fi, formerly EpiFi, an India-based neobanking platform has raised $45 million in its Series C funding round from Alpha Wave Ventures. * Fi is a money management app for working professionals, with zero balance savings accounts and commission-free mutual funds. Users are allowed to connect other bank accounts to the app.

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