Fieldin

Fieldin

Smart farming platform for machinery fleet management

Overview

Fieldin provides a smart farming platform that tracks tractor and machinery fleets in real-time to improve productivity during harvesting, spraying, and other field activities. The platform works by collecting data from farm equipment and displaying it on any device, allowing managers to identify inefficiencies and cover up to 25% more acres per shift. Unlike traditional management methods, Fieldin offers a subscription-based service that provides instant visibility into every mechanical action across both small and large-scale operations. The company's goal is to modernize global agriculture by providing actionable data that helps farmers optimize their processes and increase daily output.

About Fieldin

Simplify's Rating
Why Fieldin is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$48M

Headquarters

Fresno, California

Founded

2013

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Simplify's Take

What believers are saying

  • Fieldin and ARAG launched precision spraying for West Coast vineyards and orchards in May 2025.
  • Fieldin's website updated August 12, 2026, signals active product maintenance and positioning.
  • Australia expansion evidence from October 2024 shows international demand for its machinery-sensor platform.

What critics are saying

  • John Deere, Trimble, and CropX pressure Fieldin with broader farm-ops suites in 2026.
  • Permanent-crop adoption depends on installing hardware, slowing deployments and lengthening sales cycles.
  • If spray-monitoring partnerships stall, Fieldin stays a niche workflow layer, not a platform standard.

What makes Fieldin unique

  • Fieldin digitizes every spray, harvest, and tractor pass across permanent-crop operations.
  • The ARAG and PAS partnership adds real-time spray-flow monitoring to existing Fieldin software.
  • Its platform sells operational accountability through sensors, alerts, benchmarks, and mobile reporting.

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Funding

Total Funding

$48M

Below

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Fieldin
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

-2%
PR Newswire
Nov 17th, 2021
FieldIn Tech acquired Midnight Robotics on Nov 17th 21'.

Fieldin, the world's largest smart farm operations management company for high-value crops, announced today that it has acquired Midnight Robotics, a leader in agricultural autonomous driving.

Food and Farming Technology
Nov 17th, 2021
FieldIn Tech hired Horovitz as Chief Autonomy Officer, and Reshef on Nov 17th 21'.

Horovitz, who will join Fieldin as Chief Autonomy Officer, and Reshef, who now becomes the company’s Chief Technology Officer, will both become Fieldin co-founders.

CleanTech
Sep 13th, 2021
Akkadian Ventures, LLC invests into Fieldin in $30M

Fieldin, developer of smart farming software for specialty crop farmers, raised $30 million in a Series B funding round from Fortissimo Capital, Zeev Ventures, ICON Accelerator, Maor Investments and Akkadian Ventures.

FreshPlaza
Sep 3rd, 2021
Ffcapital invests into Fieldin in $30M

American-Israeli AgTech startup Fieldin has completed a US$30 million Series B funding round, led by Fortissimo Capital.

GFM Limited
Sep 1st, 2021
Fieldin raises USD30m in Series B round led by Fortissimo Capital

American-Israeli AgTech startup Fieldin has completed a USD30 million Series B funding round, led by Fortissimo Capital, with the participation of Zeev Ventures, Icon Ventures, Luxembourg-based Maor Investments, and Akkadian ventures.

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