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Fieldin

Smart farming platform for machinery fleet management

Overview

Fieldin provides a smart farming platform that gives real-time visibility into farm operations and tracks a machinery fleet across harvesting, spraying, and cultural practices. It collects data from connected equipment and lets farmers access insights from any device to optimize field work. The platform offers up to 25% more acres covered per shift and runs on a subscription model with optional add-on services and support. Its goal is to help modernize farming by turning data into actionable workflows that boost productivity and efficient resource use across the global agricultural market.

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About Fieldin

Simplify's Rating
Why Fieldin is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureData & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$48M

Headquarters

Fresno, CA

Founded

2013

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Simplify's take

What believers are saying

  • Fortissimo-led November 2026 financing validates the platform and funds expansion beyond California.
  • Commercial traction includes Olam, Taylor Farms, and five of California's ten largest farms.
  • Fieldin's 2026 precision-spraying products address compliance pain as chemical-tracking rules tighten quickly.

What critics are saying

  • Monarch Tractor, Agtonomy, and Sabanto attack autonomy economics with purpose-built farm machinery.
  • Fieldin's 2021 Midnight Robotics integration still depends on slow regulatory approval for autonomous field operation.
  • If California growers delay software renewals after 2026 drought pressure, Fieldin loses flagship deployments.

What makes Fieldin unique

  • November 2026 Series B gives Fieldin capital to own farm-operations software and autonomy.
  • Its platform digitizes spraying, harvesting, and equipment across 700,000 acres and 10,000 machines.
  • ARAG partnership and Midnight Robotics autonomy stack combine workflow software with retrofit machine control.

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Funding

Total Funding

$48M

Below

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Growth & Insights and Company News

6 month growth

2%

1 year growth

1%

2 year growth

3%
PR Newswire
Nov 17th, 2021
FieldIn Tech acquired Midnight Robotics on Nov 17th 21'.

Fieldin, the world's largest smart farm operations management company for high-value crops, announced today that it has acquired Midnight Robotics, a leader in agricultural autonomous driving.

Food and Farming Technology
Nov 17th, 2021
FieldIn Tech hired Horovitz as Chief Autonomy Officer, and Reshef on Nov 17th 21'.

Horovitz, who will join Fieldin as Chief Autonomy Officer, and Reshef, who now becomes the company’s Chief Technology Officer, will both become Fieldin co-founders.

CleanTech
Sep 13th, 2021
Akkadian Ventures, LLC invests into Fieldin in $30M

Fieldin, developer of smart farming software for specialty crop farmers, raised $30 million in a Series B funding round from Fortissimo Capital, Zeev Ventures, ICON Accelerator, Maor Investments and Akkadian Ventures.

FreshPlaza
Sep 3rd, 2021
Ffcapital invests into Fieldin in $30M

American-Israeli AgTech startup Fieldin has completed a US$30 million Series B funding round, led by Fortissimo Capital.

GFM Limited
Sep 1st, 2021
Fieldin raises USD30m in Series B round led by Fortissimo Capital

American-Israeli AgTech startup Fieldin has completed a USD30 million Series B funding round, led by Fortissimo Capital, with the participation of Zeev Ventures, Icon Ventures, Luxembourg-based Maor Investments, and Akkadian ventures.

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