Overview
Fielmann sells prescription glasses, sunglasses, contact lenses and hearing aids through stores and online shops, alongside primary eye-care services. Its network spans Europe and the United States under the Fielmann name and brands including Shopko Optical, SVS Vision and Optika Claus. The group designs and manufactures optical products, fits prescription lenses for customers and combines hearing-aid services with optical retail. Customers pay for products and care through direct sales, and in-house production helps remove intermediaries. Fielmann began when Guenther Fielmann opened his first optical store in Cuxhaven in 1972; the family-controlled listed group is headquartered in Hamburg, Germany.
Work here?Claim your company
Simplify's Take
What believers are saying
- A store opening adds management work: Fielmann advertised Roth branch and technical operations manager roles in October 2026.
- German hiring accelerated: Fielmann's optician and audiologist hires doubled year over year through June 2026.
- German benefits include extra pay: Fielmann lists a 13th-month salary and EUR 1,080 annual staff-and-family product allowance.
What critics are saying
- Germany concentrates sales exposure: Fielmann's August 2026 growth outlook fell to 2%-5%; Germany accounts for 60% of sales.
- US earnings weakened during investment: Fielmann's adjusted EBITDA margin fell from 14.9% to 12.5% through June 2026.
- Finance teams faced restructuring: Fielmann recorded finance-division severance costs through June 2026.
What makes Fielmann unique
- Training has a dedicated home: over 7,000 opticians and acousticians attend Fielmann's Ploen Castle academy annually.
- Insurance glasses gained more choice: Fielmann replaced eight standard frames with 90 free styles in 1981.
- Retail connects with online shopping: Fielmann's Hamburg flagship combines digital technology and exclusive brands across 1,400 square meters.
Help us improve and share your feedback! Did you find this helpful?