Fifty-Five

Fifty-Five

Data-driven marketing analytics and consulting services

Overview

Fifty-Five provides data-based marketing services. It combines consulting, technical skills, and marketing know-how to help brands optimize their marketing strategies using data. The company works by offering services that merge data strategy, analytics, and technical implementation to improve marketing outcomes for clients across multiple time zones and offices around the world. It differentiates itself from competitors through its blended mix of advisory and technical execution, rooted in European experience and a global footprint with 10 offices. The goal is to help brands turn data into measurable marketing results and value.

About Fifty-Five

Simplify's Rating
Why Fifty-Five is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Paris, France

Founded

2010

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Simplify's Take

What believers are saying

  • 2026 Google Generative AI for Marketing certification unlocks client funding and credibility.
  • Estee Lauder Taiwan posted +8% media ROI and -10% budget using Meridian.
  • Fresh 2026 case studies show demand from banking, luxury, telecom, and retail clients.

What critics are saying

  • Brandtech ownership makes Fifty-five dependent on group capital allocation and strategic priorities.
  • Google platform dependence is acute; product changes can compress margins within 12 months.
  • Singapore expansion raises execution risk if local pipeline misses Ben Poole's growth target.

What makes Fifty-Five unique

  • Google Cloud Marketing Analytics partner with highest-level services and sales certification.
  • Twenty-five offices and 300+ employees support global MarTech delivery across major markets.
  • End-to-end measurement stack spans MMM, privacy, CDP, and media optimization.

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Benefits

Health Insurance

Commuter Benefits

Hybrid Work Options

Remote Work Options

Paid Vacation

Paid Holidays

Company Social Events

Training Programs

Wellness Program

Meal Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
55 Consulting
Jul 15th, 2026
Agreement between Fifty Five Consulting and Jordan Hospital.

Agreement between Fifty Five Consulting and Jordan Hospital. July 15, 2026 Fifty Five Consulting partnered with Jordan Hospital to revamp its visual identity and redesign its website, aiming to elevate the brand's digital presence and deliver a more engaging, user-friendly experience

FF News
Jan 18th, 2023
Thousands Of Finance Firms Facing Hefty Fines For Breaching Gdpr Requirements

Despite facing more scrutiny than many businesses, a new report has revealed that thousands of finance, insurance and accounting firms could be facing fines from regulators for mishandling customer data. According to new research amongst 500 marketing leaders by data company fifty-five, more than two in five (43%) finance businesses have not yet implemented consent management platforms (CMPs). These are essential for managing consumer data and preferences under GDPR.Nearly half (48%) of those who have not implemented a CMP say their company does not believe it is necessary – but these platforms are critical for the proper management of consumer data and cookies.Despite this, 16 per cent of businesses in the sector say that one of their most significant concerns is receiving a fine from the Information Commissioners’ Office for a data breach. This is almost three times as the average (6 per cent) who have the same concern in other sectors.While many businesses are still lagging behind, high levels of regulation in the finance sector – and this fear of fines – do mean that more businesses are compliant than in other sectors. With a 46 per cent implementation rate, the sector is third after the IT and retail sectors (51% and 49%), and significantly above the UK average of 36 per cent.Richard Wheaton, Managing Director at fifty-five, said: “Respect for the customer’s privacy is at the heart of all financial companies’ principles. And it is imperative that laws are followed to the letter to avoid falling foul of regulators or losing the trust and business of their customers

MR Web
Nov 24th, 2021
fifty-five hires Ben Poole as Head of Office

Data and analytics company Fifty-five has expanded to Singapore, where it has appointed long-time WPP exec Ben Poole as Head of Office.

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