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Filson

Premium outdoor gear and apparel retailer

Overview

Filson provides durable outdoor gear and premium apparel for men and women, including clothing, luggage, and accessories. Its products are designed for rugged use and come with a lifetime guarantee. Filson sells directly to customers through its website and physical stores, and also works with corporate groups and dealers. The shopping experience includes free economy shipping on all orders, free returns within the United States, secure online transactions, and repair services to extend product life. Compared with competitors, Filson emphasizes long-lasting materials, a lifetime guarantee, and strong customer loyalty through convenient policies and repair options. The company's goal is to equip outdoor enthusiasts and professionals with reliable gear while building lasting relationships with customers.

Significant Headcount Growth

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About Filson

Simplify's Rating
Why Filson is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

United States

Founded

1897

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Simplify's take

What believers are saying

  • Ford launched the Bronco Filson on June 3, 2026, expanding reach beyond apparel.
  • The November 10, 2026 Freeman raincoat and Baracuta capsule keep Filson culturally visible.
  • The 2026 multi-city Bronco tour and limited collections drive premium demand into 2027.

What critics are saying

  • Bedrock’s offshoring and Seattle production shrinkage dilute Filson’s authenticity by 2027.
  • The brand increasingly rents relevance through collaborations, risking commodity status without fresh product leadership.
  • If heritage becomes the product, Filson dies as a clothing company and survives as a logo.

What makes Filson unique

  • Filson’s 1897 heritage still anchors premium outdoor credibility with buyers and partners.
  • Mackinaw wool and Tin Cloth remain unmistakable, durable materials competitors cannot easily copy.
  • Ford’s 2026 Bronco Filson collaboration extends the brand into automotive lifestyle visibility.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Performance Bonus
  • Employee Referral Bonus
  • Pet Insurance
  • Merchandise discounts

Growth & Insights and Company News

6 month growth

6%

1 year growth

6%

2 year growth

6%
Yahoo
Nov 10th, 2026
The Filson x Freeman raincoat is back, now lined with Mackinaw wool.

The Filson x Freeman raincoat is back, now lined with Mackinaw wool. Andy Vasoyan Tue, November 10, 2026 at 12:00 PM PST Seattle is a city that calls for a little bit more than a light umbrella, so it makes sense that two of its best-known clothing brands keep teaming up on raincoats. Freeman and Filson, both based in the city, just released the Filson x Freeman Mackinaw Wool Lined Raincoat, the latest version of a collaboration the two started in 2023. The coat is built on Freeman's signature raincoat, a trim, hooded design that Scott and Brittany Freeman first made in their Capitol Hill apartment 15 years ago. Freeman still sews it in Seattle. This version uses Filson's 8-ounce Oil Finish Cover Cloth for the shell. It's a waxed cotton that keeps shedding water as long as you rewax it every so often. The torso and hood are lined with Filson's 24-ounce Mackinaw wool, the same heavy wool used in many of the brand's classic jackets and vests. The hand-warmer pockets and inside chest pocket get Filson's brushed cotton Guide Flannel, and the sleeves are lined with a lighter cotton so the coat slides on over a sweater. Filson's signature wool, in a coat it doesn't make. I've watched this collab get a little more Filson every round, but it's never stopped being a Freeman coat. The first round, in 2023, paired Filson's waxed Cover Cloth with a flannel lining. The second, released for the 2024 holidays, swapped in 18-ounce Seattle Wool. Mackinaw is the logical next step. It's the dense wool behind Filson's Mackinaw Cruiser, probably the most recognizable thing the company makes, and it turns this from a rain shell into an actual winter coat. That's a fair trade for Seattle, where winter means weeks of cold drizzle more than snow. It also means this isn't the three-season jacket the original Freeman is; a waxed shell with a wool body and hood is a lot of coat for a 55-degree day. Either way, Filson gets its signature fabrics into a slimmer silhouette it doesn't make itself, and Freeman, a small shop that still sews its coats just south of downtown, gets its raincoat in front of Filson's much bigger audience. If you're building out a cold-weather rotation, here's a good place to start. Where to buy it. The Filson x Freeman Mackinaw Wool Lined Raincoat is $649, and you can find it on both Filson and Freeman's websites.

Sublime
Nov 8th, 2026
Filson X Baracuta CAPSULE COLLECTION fw26.

Filson X Baracuta CAPSULE COLLECTION fw26. Posted by lukas hoeller on November 08, 2026 TWO HERITAGE BRANDS, ONE DISTINCTIVE CAPSULE COLLECTION Filson x Baracuta - Fall/Winter 2026 Two brands, one shared belief: clothing should deliver on its promise. For Fall/Winter 2026, Filson and Baracuta have teamed up on a capsule collection where American outdoor tradition meets British outerwear design. Four pieces that reinterpret the signature details of both brands. Filson was founded in Seattle in 1897 and has always stood for dependable clothing and gear, built for rough weather and demanding days outdoors. Baracuta comes from Manchester, established in 1937, and is best known for the G9 Harrington jacket with its unmistakable Fraser Tartan lining, a true classic of British outerwear. The result is something Sublime'd happily wear ourselves: rugged, thoughtful, and designed to look just as good years from now. The Collection This four-piece capsule brings together the defining elements of Filson and Baracuta, pairing each brand's established designs with materials and details from the other's archive. Baracuta's signature tartan meets one of Filson's best-loved cap styles. The lining is made from 100% breathable Coolmax(R) cotton, adding a recognisable Baracuta detail to a functional Filson classic. Baracuta's G9 Harrington jacket, reimagined in Filson's signature Mackinaw Wool. Its exceptionally tight weave offers natural wind resistance while staying breathable. The wool's moisture-wicking properties and insulating structure keep you warm in both dry and damp conditions, bringing a proven outdoor fabric to one of British outerwear's defining silhouettes. Filson's iconic Cruiser meets Baracuta's distinctive Fraser Tartan. The jacket is made from Filson's UK-sourced, water-repellent waxed Shelter Cloth and features PrimaLoft(R) Silver insulation for warmth. Its tartan lining adds a distinctly British touch to an American outdoor classic. Completing the collection, Filson's Shelter Cloth is applied to Baracuta's G18 silhouette. The water-repellent outer fabric is lined with the same material used in Filson's Alaskan Guide Shirt. The result brings together Baracuta's distinctive shape and Filson's practical approach to materials. All four pieces are now available in its store in Bolzano and online at www.sublime.bz

Philpott Ford
Sep 28th, 2026
Ford Bronco Filson(TM) Edition: rugged & refined SUV.

Ford Bronco Filson(TM) Edition: rugged & refined SUV. Monday, 28 September, 2026 Ford and Filson have teamed up to build the first-ever Bronco Filson(TM) SUV, a new rugged premium 4x4 SUV uniting the Built Wild(TM) capability of the beloved Bronco and Filson's promise of Unfailing Goods. The Ford Bronco Filson(TM) Edition is a premium off-road SUV made for Golden Triangle expeditions. Explore the most remote places in refined comfort and convenience with the newest member of the Bronco family, coming soon to Philpott Ford. Ford's budding partnership with Filson. Ford and Filson are built for the same places. Both outfit people headed into challenging geography, and both believe the gear that gets you there should last long enough to hand down. This Ford partnership with Filson will delight adventure seekers who want a custom Bronco that's built for remote exploration. Filson was founded in 1897 to outfit prospectors headed to Alaska to seek their fortune in the Klondike Gold Rush. Seattle was the launching point for those expeditions, and Filson is still based there today. Filson has spent more than a century making gear that people trust, even in extreme conditions. Filson's outdoor heritage perfectly complements the rugged Bronco. Bronco Filson(TM) overview. The Ford Bronco Filson(TM) adds luxurious and durable materials that are designed to wear in not wear out. The Filson(TM) Edition's off-road capability is only surpassed by the Raptor. The Ford Bronco Filson(TM) is designed with extreme durability and the heirloom-quality craftsmanship of a Filson Tin Cloth short-lined cruiser jacket. Bronco owners get more premium features that elevate the comfort and functionality of a rugged SUV. Filson supplied gear to pioneers and the U.S. Forest Service for more than a century. The Bronco Filson(TM) features Filson gear to deliver confidence and performance in harsh trail conditions. Ford Bronco Filson(TM) highlights. * 3.0-liter EcoBoost(R) V6 engine: 418 horsepower, 440 pound-feet of torque * Sasquatch Package: 35-inch rugged-terrain tires, front and rear electronic locking differentials, and high-performance Fox shocks with internal bypass technology to improve off-road durability and reduce harshness over rocky terrain * Quilted Leather Seating * Leather Wrapped Dash * Filson Saddle Bags, Doors, and Rear Sport Bars * B&O(R)-branded audio system by Bang & Olufsen(R) * Digital rearview mirror * Integrated power running boards Shop for a new Ford Bronco at Philpott Ford. The Ford Bronco Filson(TM) Edition is set to arrive in early 2027. Contact Philpott Ford for more updates on the Ford Bronco Filson(TM), a rugged and refined SUV that's set to make waves in the off-road realm. The rugged capability of the Bronco and the outdoor heritage of Filson collide in this luxury off-road SUV collaboration. Nederland's hometown Ford dealer has new Ford Bronco models in stock, and Philpott Ford is excited to welcome the Bronco Filson(TM) to its showcase. Philpott Ford has hometown people doing business the hometown way, and its team is excited to show off the Bronco Filson(TM) to Golden Triangle trail conquerors.

Raceway Ford
Jun 25th, 2026
Ford collabs with Filson: Bronco Filson SUV incoming.

Ford collabs with Filson: Bronco Filson SUV incoming. When you think of outdoor capability, you think of gear that can tackle the elements. Ford is collaborating with Filson to bring you the ultimate outdoor vehicle, the all new 2027 Ford Bronco(R) Filson(TM) Edition SUV, built for the long haul. Look forward to a premium off-road SUV that blends the legendary Built Wild(R) capabilities of Ford with the heirloom-quality craftsmanship of Filson and their iconic Unfailing Goods reputation. It is an automotive partnership designed and built for those who see the great outdoors more than just an escape, but as a way of life. Raptor-Grade muscle and proven Sasquatch(R) capability. The backbone of every Ford Bronco Filson is a high-strength steel ladder frame engineered specifically to handle the toughest trail conditions. Under the hood, this premium edition breaks new ground by borrowing heavy-duty muscle usually reserved for high-performance tracks. It is powered by the proven twin-turbocharged 3.0-liter EcoBoost(R) V6 engine, shared with the Bronco Raptor(R) and refined with application-specific tuning. This powerplant delivers massive horsepower and exceptional low-end torque, giving drivers the confidence to climb mud, loose rock, and steep inclines without hesitation. Bronco buyers don't just want a vehicle - they want a partner for wherever they're headed. Filson has spent more than a century making gear people trust and putting their products to the test in extreme conditions. That's exactly the standard Ford Raceway Inc had in mind when Ford Raceway Inc built this vehicle, and it's why its customers love Bronco. Andrew Frick, president, Ford Blue and Ford Model e. To ensure peak performance when the pavement ends, every Ford Bronco(R) Filson(TM) comes standard with the legendary Sasquatch(R) Package. This trail-ready hardware suite includes: * Front and rear electronic locking differentials for maximum traction. * High-performance FOX(TM) shocks with internal bypass technology to reduce harshness over rugged terrain. * 35-inch rugged-terrain tires, providing incredible off-road grip while maintaining smooth on-road manners. Navigating tight switchbacks or slow-mode rock crawling is effortless thanks to standard Trail Turn Assist and Trail 1-Pedal Drive. Drivers can optimize their performance across any landscape using the advanced Terrain Management System(TM) with G.O.A.T. Modes(R)(Goes Over Any Type of Terrain), featuring seven driver-selectable modes: Normal, Eco, Sport, Slippery, Baja, Off-Road, and Rock Crawl. A premium cabin crafted to wear in, not wear out. While the exterior is ready to tackle the elements, the interior offers a highly refined, climate-controlled retreat. In fact, this is the quietest Bronco cabin ever built. Engineers utilized acoustic glass, improved body airflow, and enhanced seals to deliver nearly 20% less perceived wind noise compared to the 2021 Bronco. "For nearly 130 years, Filson has built products for people who depend on their gear in the harshest conditions imaginable. The Bronco Filson is a natural extension of that legacy, combining uncompromising capability with thoughtful craftsmanship and utility-driven design. This vehicle was created for people who see the outdoors not as an escape, but as a way of life." Alex Carleton, chief creative officer at Filson Inside, the materials are inspired by Filson's traditional outdoor palettes and textures, including their legendary Tin Cloth short-lined cruiser jacket and rugged twill. The cabin features perforated, quilted leather seating surfaces, a leather-wrapped instrument panel, a leather-wrapped steering wheel, and distinctive brass accents on the steering wheel bezel and G.O.A.T. Modes(R) dial. For year-round comfort, the SUV includes ventilated front seats and heated rear seats, paired with an upgraded B&O(R) audio system. Utility-driven design shines through with innovative storage solutions. Filson-inspired removable saddlebags are integrated throughout the interior, including door-mounted bags and available cargo-area bags made from water-resistant and dirt-resistant materials. Equipped with convenient magnetic closures instead of snap buttons, these detachable bags feature customizable compartments for tools, fly boxes, or outdoor gear, allowing you to unclip your equipment and carry it straight to your destination. "There is a massive difference between premium and precious. If you're hesitating because you're afraid to get the cabin dirty, it doesn't belong in a Bronco. Every material we chose with Filson had to be honest, tactile, and relentlessly durable. And like a great piece of gear, this interior isn't meant to wear down, it's designed to wear in, aging beautifully alongside you and your adventures." Paul Wraith, global design director, Sport Utility Vehicles Distinctive heritage style. The Ford Bronco Filson stands out on the road with a unique front grille displaying bold BRONCO lettering, heritage-painted wheel arches, painted mirror caps, and factory power-deployed running boards that automatically extend for easy entry. Up front, exclusive trail sight tie-downs on the hood corners make it easy to secure longer gear like canoes or kayaks. A digital rearview mirror connected to a tailgate camera ensures clear sightlines even when the cargo area is fully packed. The Ford Bronco Filson is available in a variety of stunning colors, including the exclusive Field Green Metallic, as well as Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White. For collectors, a limited Ford Bronco(R) Filson(TM) First Edition will be available for North America. This launch model features an exclusive Iron Sands Copper Metallic exterior paint color, a unique fender badge, a custom serialized console badge commemorating the historic Ford x Filson collaboration, and additional specialized cargo storage bags. This limited-edition configuration is engineered to serve as a timeless 4x4 built to make lifelong memories and be handed down through generations.

Men's Journal
May 20th, 2026
Ford teams up with Filson for A new Bronco.

Ford teams up with Filson for A new Bronco. Ford and Filson are working together on a special Bronco model. May 20, 2026 12:48 PM EDT Automotive News Writer, Men's Journal Key points. * Ford and Filson team up for a new Bronco. * Expect a full reveal June 3. Ford continues its run of collaborations with famed American brands, this time with Filson. Filson and Ford released a single teaser image of a new Bronco the two are collaborating on, featuring a hard tire cover with the Bronco and Filson logos on it. The metallic green color is evident even in the teaser, and given Filson's legendary outerwear, the Bronco seems a natural fit for the collaboration. Keep Watching Sleater-Kinney's 'Dig Me Out' Ranked Among the Greatest Punk Albums of All Time Watch More Ford and Filson aren't sharing any details ahead of the June 3 debut, but some obvious decisions have been made. The Bronco's fender flares indicate the presence of the SUV's Sasquatch package, which adds the off-road accessories you'd expect from a car connected with Filson. That means 35-inch tires, locking differentials, Ford's Trail Turn Assist feature, all sorts of drive modes, and more. Likely, the upcoming model will feature plenty of callbacks to Filson's own famed outdoors equipment, like its Cruiser and Mackinaw jackets. Ford has previously collaborated with Filson. In 2020, the two brands built another Bronco, the Wildland Fire Rig, to support forest firefighting and conservation. The truck was a concept, but Ford also donated two similar Broncos to rural firefighting crews, while Filson dropped a limited-run collection to commemorate the occasion. Expect a similar playbook here, though Ford may decide to offer a limited run of units for production. Automotive News Writer, Men's Journal Chase Bierenkoven is an automotive and transportation journalist based in Colorado, specializing in news, features, and vehicle reviews. His work appears in Edmunds, AP News, Men's Journal, and Autoblog, and he regularly creates video content for his own YouTube channel.

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