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FinFit

B2B financial wellness platform for employees

Overview

FinFit provides a B2B financial wellness program for employees, offered through employers as a benefits package. The platform combines educational resources, financial planning tools, and access to financial advisors delivered through a digital service that employees can use anytime, anywhere. Unlike generic wellness apps, FinFit targets the full spectrum of personal finance—budgeting, saving, debt management, and retirement planning—within one integrated system designed to be adopted by organizations of all sizes. By partnering with employers, FinFit aims to reduce financial stress among staff, boost engagement and job satisfaction, and increase productivity and retention. The core goal is to improve employees’ financial health by delivering practical tools and guidance through a scalable corporate wellness solution.

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About FinFit

Simplify's Rating
Why FinFit is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFintechFinancial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$58M

Headquarters

Virginia Beach, VA

Founded

2008

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Simplify's take

What believers are saying

  • FinFit posted fresh 2026 content around emergency savings, loans, and outcomes measurement.
  • The July 2024 Sunny Day Fund partnership added emergency savings accounts to SafetyNet.
  • 2023 merger scale and 2026 Paychex event activity signal active cross-sell momentum.

What critics are saying

  • FinFit depends on employer HR budgets; sales cycles lengthen if benefits spending freezes in 2026.
  • Loans and earned wage access invite lending, compliance, and reputational blowups across states.
  • If Paychex or a larger HCM vendor internalizes the category, FinFit loses distribution.

What makes FinFit unique

  • FinFit and Salary Finance merged in April 2023, creating a broader benefits stack.
  • The platform combines coaching, budgeting, savings, EWA, and payroll-deducted loans.
  • Paychex distribution and 500,000-employer reach give FinFit unusual B2B channel access.

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Funding

Total Funding

$58M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Benefits

  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Parental Leave
  • Remote Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

1%

2 year growth

1%
Port Arthur News
Sep 17th, 2024
FinFit Partners with Sunny Day Fund to Add Emergency Savings Accounts to Its Financial Wellness Platform

VIRGINIA BEACH, Va., Sept. 17, 2024 /PRNewswire/ - FinFit, the most comprehensive financial wellness platform available to US employers, has partnered with Sunny Day Fund to make workplace Emergency Savings Accounts available to its customers via the FinFit SafetyNet platform.

Employee Benefit News
Aug 23rd, 2024
A new partnership brings financial wellness access to 7 million employees

For human capital management platform isolved, FinFit was the best offering in this category for its 177,000 employer clients.

PR Newswire
Jan 10th, 2024
New FinFit SafetyNet Platform Helps Every Worker Build and Maintain Financial Health

Paychex, Pilgrim's Pride, and PrismHR are just some of the companies already partnering with FinFit.

Open Banking Expo
Apr 6th, 2023
FinFit merges with Salary Finance US to form ‘America’s pre-eminent financial wellness platform’ | Open Banking Expo

FinFit has merged with Salary Finance US to create “the most comprehensive workplace financial wellness platform in the US”.

MANavigator
Apr 6th, 2023
M & A Navigator

US-based financial wellness services provider FinFit has merged with US-based financial wellness platform Salary Finance to support the financial needs of working Americans with an enhanced workplace financial wellness platform, the company said.

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