FinFit

FinFit

B2B financial wellness platform for employees

Overview

FinFit provides a B2B financial wellness program for employees, offered through employers as a benefits package. The platform combines educational resources, financial planning tools, and access to financial advisors delivered through a digital service that employees can use anytime, anywhere. Unlike generic wellness apps, FinFit targets the full spectrum of personal finance—budgeting, saving, debt management, and retirement planning—within one integrated system designed to be adopted by organizations of all sizes. By partnering with employers, FinFit aims to reduce financial stress among staff, boost engagement and job satisfaction, and increase productivity and retention. The core goal is to improve employees’ financial health by delivering practical tools and guidance through a scalable corporate wellness solution.

About FinFit

Simplify's Rating
Why FinFit is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$58M

Headquarters

Virginia Beach, Virginia

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • 83% of employers offer programs, 14% plan launches in two years.
  • Serves 50,000 employers, reaching 10 million workers with scale.
  • Backed by Legal & General's $1 trillion assets for stability.

What critics are saying

  • Brightside's AI coaching undercuts human advisors, causing client loss.
  • Origin bundles wellness into HCM like Workday, eroding partnerships.
  • DOL fiduciary rules in July 2026 trigger credit product lawsuits.

What makes FinFit unique

  • FinFit uniquely combines savings, credit access, and automatic paycheck savings.
  • Gamified trivia and rewards boost employee engagement on the platform.
  • API integration enables seamless embedding into employer payroll systems.

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Funding

Total Funding

$58M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Parental Leave

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

-1%

2 year growth

1%
The Port Arthur News
Sep 17th, 2024
FinFit Partners with Sunny Day Fund to Add Emergency Savings Accounts to Its Financial Wellness Platform

VIRGINIA BEACH, Va., Sept. 17, 2024 /PRNewswire/ - FinFit, the most comprehensive financial wellness platform available to US employers, has partnered with Sunny Day Fund to make workplace Emergency Savings Accounts available to its customers via the FinFit SafetyNet platform.

Employee Benefit News
Aug 23rd, 2024
A new partnership brings financial wellness access to 7 million employees

For human capital management platform isolved, FinFit was the best offering in this category for its 177,000 employer clients.

PR Newswire
Jan 10th, 2024
New FinFit SafetyNet Platform Helps Every Worker Build and Maintain Financial Health

Paychex, Pilgrim's Pride, and PrismHR are just some of the companies already partnering with FinFit.

Open Banking Expo
Apr 6th, 2023
FinFit merges with Salary Finance US to form ‘America’s pre-eminent financial wellness platform’ | Open Banking Expo

FinFit has merged with Salary Finance US to create “the most comprehensive workplace financial wellness platform in the US”.

Manavigator
Apr 6th, 2023
M & A Navigator

US-based financial wellness services provider FinFit has merged with US-based financial wellness platform Salary Finance to support the financial needs of working Americans with an enhanced workplace financial wellness platform, the company said.

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