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Firefly

Emergency response software and hardware for sites

Overview

Firefly sells a safety and emergency response platform to schools, hospitals, hotels, retailers, and workplaces, combining cloud software with connected hardware. Its Ember application handles site mapping, asset and people management, mass communication, roll call, response workflows, EMS integration, and an AI response agent, while its Emergency Readiness Suite adds panic buttons, detection devices, and noise analysis. Staff write response protocols in plain English instead of configuring rules, and the company says a site can be operational within 24 hours of onboarding. Unlike the disconnected alarm, camera, and notification systems most buildings run, it puts detection and coordinated response in one place. Its goal is to shorten response times by giving every site a single operating picture during an incident.

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About Firefly

Simplify's Rating
Why Firefly is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareEducationHealthcare

Company Size

11-50

Company Stage

Series A

Total Funding

$20M

Headquarters

New York City, New York

Founded

2024

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Simplify's take

What believers are saying

  • Second-quarter 2026 revenue hit $117.7 million, and management guided $420-$450 million for 2026.
  • Firefly raised $181.6 million in August 2026 and keeps hiring across a larger campus.
  • SciTec, Space-ng, and NASA awards broaden Firefly beyond rockets into defense data and lunar systems.

What critics are saying

  • Firefly faces In re Firefly Aerospace Securities Litigation over IPO disclosures and Alpha readiness.
  • Alpha’s flight history still underpins allegations, and another failure would damage customer trust immediately.
  • SpaceX, ULA, and Rocket Lab compress launch margins; missed execution can choke Firefly’s growth.

What makes Firefly unique

  • Firefly’s March 2026 Alpha Flight 7 validated Block II upgrades and Lockheed payload delivery.
  • Firefly won August 2026 DIU-SDA Elytra deorbit work, expanding from launch into on-orbit services.
  • Firefly’s 2031 Lockheed extension and NASA CLPS wins anchor recurring government demand.

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Funding

Total Funding

$20M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$20M
$30M

Benefits

  • Company Equity

Company News

Pulse 2.0
Oct 20th, 2026
Firefly Raises $20 Million Series A Led By Definition Capital To Build Physical AI Safety Platform

Firefly has emerged from stealth with a $20 million Series A led by Definition Capital, with significant participation from BoxGroup and continued backing from Susa Ventures. The financing will support the company’s development of physical AI products designed to modernize safety technology across education, healthcare, and enterprise organizations.

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