Firefly Health

Firefly Health

Virtual-first primary care with integrated services

Overview

Firefly Health provides virtual-first primary care that combines primary, behavioral health, and specialty services for employers. Through a subscription, employers fund a comprehensive care program and health plan, with employees accessing a dedicated care team via chat, video, or in-person visits. The model emphasizes proactive, value-based care and navigation to manage health before problems escalate. Its goal is to lower employer healthcare costs while improving employee health outcomes by offering integrated, accessible care.

About Firefly Health

Simplify's Rating
Why Firefly Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Healthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$56.5M

Headquarters

Wellesley, Massachusetts

Founded

2017

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Simplify's Take

What believers are saying

  • Included Health signed to acquire Firefly on July 28, 2026, validating the model.
  • Firefly serves more than 20,000 members nationally, giving employer-reference scale.
  • Sprinter partnership in 2026 extends home diagnostics and preventive care into Firefly workflows.

What critics are saying

  • The Included Health deal closes only after regulatory review in third-quarter 2026.
  • If integration fails, Firefly loses standalone control and becomes an absorbed product line.
  • Large incumbents including Aetna, UnitedHealthcare, and Centene can bundle cheaper employer contracts.

What makes Firefly Health unique

  • Firefly pairs virtual primary care with a clinically integrated employer health plan.
  • Firefly Nearby reaches 82.7% of Americans within 15 miles across 2,000+ locations.
  • Firefly delivered 15%+ lower total cost of care and 90% member satisfaction in 2025.

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Funding

Total Funding

$56.5M

Meets

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$40M
Firefly Health
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Remote Work Options

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-5%

2 year growth

0%
Business Wire
Jul 28th, 2026
Included Health Signs Agreement to Acquire Firefly Health; Companies to Combine to Deliver Clinically-Integrated Health Plan Alternative at Scale

Included Health has signed a definitive agreement to acquire Firefly Health, a clinically-integrated health plan and advanced primary care company.

Associated Press
Jul 28th, 2026
Included Health to acquire Firefly Health, combining AI platform with clinically-integrated health plan delivering 15% cost savings

Included Health has signed a definitive agreement to acquire Firefly Health, a clinically-integrated health plan and advanced primary care company. The transaction is expected to close in the third quarter of 2026, subject to regulatory review. Firefly Health delivered a 15% reduction in total cost of care across its Administrative Services Only book of business in 2025, whilst maintaining 90% member satisfaction. The company serves more than 20,000 individuals nationally through its model combining primary care, chronic condition management, mental healthcare, and specialty care. The acquisition will combine Included Health's AI-native platform with Firefly's health plan model, which includes a nationwide network of 2,300-plus in-person, in-home, and specialty partners. Together, the companies aim to provide employers with an integrated benefits experience that reduces costs whilst improving employee health outcomes.

PR Newswire
Oct 17th, 2023
Blue Cross Announces New Flex Card Loaded With Additional Savings That Lets Members Choose The Benefits That Are Right For Them

Medicare beneficiaries have until Dec. 7 to choose one of Blue Cross' affordable Medicare Advantage plansBOSTON, Oct. 17, 2023 /PRNewswire/ -- For 2024, Blue Cross Blue Shield of Massachusetts (Blue Cross) has added even more enhanced benefits to its popular PPO and HMO Medicare Advantage plans, adding flexibility that makes it easier for members to choose the benefits that are right for them.Within its suite of plans starting with premiums as low as $0 per month, Blue Cross has a new Flex Card debit card loaded with up to $2,160 in savings for over-the-counter expenses; fitness and weight-loss programs; dental, vision and hearing copays; and rewards for healthy activities like annual wellness visits. It also expanded the types of fitness classes to include pool-only facilities, as well as fitness equipment and virtual classes.Blue Cross also announced the addition of more primary care providers to its Medicare network, offering members convenient and timely access to primary care. New providers include On Belay Health Solutions and VillageMD, which offer in-person and virtual care, as well as Firefly Health and Carbon Health, which offer virtual-first care."We are proud to offer older adults in Massachusetts affordable Medicare options that meet their individual needs from a plan they can trust," said Mary Hsieh, head of government programs at Blue Cross. "As the health plan that insures the most Medicare beneficiaries in Massachusettsi and has deep roots in the community, we offer enhanced and flexible benefits in areas that matter most to older adults, coupled with an unparalleled local service experience."Blue Cross' popular Medicare Advantage plans may include:* New * Flex Card debit card loaded with up to $2,160 in additional savings , including up to $1,000 for over-the-counter expenses ( $250 every quarter); up to $500 for fitness and weight loss programs; up to $600 for dental, vision and hearing expenses; and $60 in rewards for healthy activities like annual wellness visits., including up to for over-the-counter expenses ( every quarter); up to for fitness and weight loss programs; up to for dental, vision and hearing expenses; and in rewards for healthy activities like annual wellness visits

Business Wire
Jan 25th, 2023
Firefly Health Welcomes Former Massachusetts Lt. Governor Karyn Polito To Its Advisory Council

WATERTOWN, Mass.--(BUSINESS WIRE)--Firefly Health – a health plan and virtual-first care innovator – today announced the Honorable Karyn Polito, former lieutenant governor of Massachusetts, as the newest member of the Firefly Advisory Council. She joins individuals such as Brian Marcotte, the former president and CEO of the Business Group on Health. The Advisory Council is a group of professionals with a wide variety of knowledge from the worlds of healthcare benefits, brokers/consultants, employers, government, business, and those we serve – all brought together to provide outside guidance to the benefit of Firefly, its users, product, and growth strategy. Polito’s experience managing public health, including leading the Commonwealth through the Covid-19 pandemic and her extensive network throughout the state of Massachusetts bring essential expertise as Firefly expands its benefit offerings and partnerships throughout the Commonwealth.“Karyn Polito has spent over two decades serving the state of Massachusetts, giving voices to underrepresented people and places, focusing on delivering access and opportunity across the state. We are honored to welcome her to the Firefly Advisory Council,” said Firefly Health CEO, Fay Rotenberg. “Her commitment to reform and innovation aligns with our mission to transform healthcare in a way that leads with patient care while utilizing technology to its fullest extent.”Polito served as the 72nd Lt

Business Wire
Nov 10th, 2022
Sprinter Health And Firefly Health Partner To Bring A New Model Of Hybrid Care To Patients: Delivered In The Home And Powered By Technology For Scale | Business Wire

MENLO PARK, Calif.--(BUSINESS WIRE)--Sprinter Health, an on-demand mobile health and diagnostics company bringing personalized and affordable healthcare services to the home, today announced a partnership with Firefly Health, a health plan and virtual-first care innovator with a mission of delivering half-priced health care that’s twice as good, clinically and emotionally. The partnership aims to improve access to care while saving downstream costs by integrating Sprinter Health’s in-home clinical services into Firefly Health virtual primary care. Access to quality preventive care in the US remains a significant challenge - 124 million adults have gone over a year without visiting a PCP, 34 million people have diabetes and 21% are undiagnosed, and 33 million adults are unaware they have kidney disease1. The typical primary care journey is clearly not working. Patients often wait weeks for an appointment, spend hours of time to get ~12 minutes with a doctor, and then have to navigate complex referral processes for downstream imaging and diagnostic procedures

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