Legal marketing company FirmPilot raises $22M in series A funding. February 26, 2026 FirmPilot will use the funding round, which saw participation from Thomson Reuters Ventures, to drive product initiatives that include integrations with case management platforms and the development of a gen AI model.

FirmPilot closes oversubscribed $22M Series A-1 to scale ai-powered Legal Marketing platform. PR Newswire Today at 3:00am PST PR Newswire MIAMI, Feb. 26, 2026 New funding led by DeepWork Capital, with significant investment from Data Point Capital, and with participation from existing investors, will accelerate product development and market expansion MIAMI, Feb. 26, 2026 /PRNewswire/ - FirmPilot, the AI-powered legal marketing platform, today announced the close of its oversubscribed Series A-1 funding round. The round was led by DeepWork Capital, with a significant investment from Data Point Capital, and participation from existing investors including Blumberg Capital, Thomson Reuters Ventures, Valor Ventures, SaaS Ventures, and EarlyLight Ventures. The new capital brings FirmPilot's total funding to $27.25M. As part of the investment, DeepWork Capital Partner Ken Hall will join FirmPilot's Board of Directors. Every hour, more than 1,000 people in the U.S. search online for legal help, yet 75% never scroll past the first page of results. For the 425,000+ law firms in the U.S., legacy approaches to marketing, retaining traditional agencies, manually managing ad spend, and relying on guesswork are costly, low-ROI, and not built for busy legal professionals. FirmPilot's patent-pending AI Legal Marketing Engine replaces this guesswork with intelligence, using proprietary data and AI to help law firms attract higher-value clients, faster. Since its founding in 2023, FirmPilot has experienced rapid growth. The company's platform has generated tens of thousands of qualified leads for law firms across the U.S., with clients seeing 180%+ increases in case volume. FirmPilot's AI knowledge model has analyzed more than 5 million pieces of legal marketing content and draws from a proprietary database of 3,000+ relevant legal cases to produce authoritative content that ranks in both traditional search and AI-driven search engines, including results surfaced by ChatGPT. "Law firm owners aren't just practicing law anymore, they're building companies. And the firms that will win over the next decade are the ones making the shift from gut-feeling marketing to data-driven, AI-powered growth. This round gives us the fuel to help more firms make that transition and to continue building the platform that replaces the traditional agency model entirely." - Jake Soffer, Founder & CEO, FirmPilot FirmPilot's platform provides an all-in-one solution for law firm marketing, including AI-driven SEO and GEO (AI search optimization), PPC and Google Ads management, local SEO, digital PR and link building, social media, and website optimization. The platform's competitive blueprinting technology takes an "x-ray" of a firm's competitive landscape, analyzing trends and patterns in SEO, ads, and other digital marketing activity of competitors to identify growth opportunities. FirmPilot's AI agent automation then handles time-intensive tasks, from 24/7 competitor monitoring to content calibration, while real-time dashboards give firm owners full transparency into ROI. The new funding will fuel two major product initiatives. First, FirmPilot is building its next-generation AI model, 10x the size of its current model in terms of training data, expected to roll out to all clients by Q3 2026. The upgraded model will enable significantly deeper content creation, smarter marketing tactics, and faster time to ROI for law firms. Second, FirmPilot is developing direct integrations with leading case management solutions, allowing the platform to ingest case value data and use it to more intelligently direct marketing efforts through its AI marketing agents. These integrations will also unlock precise ROI attribution and revenue tracking, effectively creating a powerful revenue operations command center for law firms, connecting marketing spend directly to case outcomes for the first time. "FirmPilot is solving a massive problem for a market that has been drastically underserved by technology. Jake and his team have built a product that delivers measurable, data-driven results for law firms, replacing an entire industry of manual marketing agencies with an intelligent platform. The combination of proprietary legal domain data, AI automation, and clear client ROI is exactly what we look for at DeepWork. We're thrilled to lead this round and join the board as FirmPilot enters its next phase of growth." - Ken Hall, Partner, DeepWork Capital "We've been tracking the legal marketing space closely, and FirmPilot stood out immediately. Jake and his team have built a genuinely differentiated platform, one that combines proprietary legal domain data with AI automation to deliver measurable client acquisition results. The opportunity to displace a fragmented, agency-driven market with an intelligent, scalable platform is exactly what we invest in at Data Point Capital. We're excited to partner with this team." - Scott Savitz, Founder & Managing Partner, Data Point Capital About FirmPilot FirmPilot is the leader in AI legal marketing. FirmPilot's patent-pending AI Legal Marketing Engine provides law firms and services-based SMBs with a modern way to grow with strategies built entirely on data and intelligence. The platform uses proprietary AI to analyze competitive landscapes, create authoritative content, optimize across SEO, GEO, PPC, social media, and local search, and deliver real-time ROI insights, replacing the guesswork of traditional marketing agencies. Founded in 2022 and headquartered in Miami, FirmPilot is backed by leading investors including DeepWork Capital, Data Point Capital, Blumberg Capital, Thomson Reuters Ventures, HubSpot Ventures, Valor Ventures, SaaS Ventures, EarlyLight Ventures, FJ Labs, and Connexa Capital. Learn more at firmpilot.com. About DeepWork Capital DeepWork Capital is an early-stage venture capital firm founded in 2015 in Orlando, Florida. The firm invests in tech-forward founders addressing the world's biggest problems in the technology and life sciences sectors, with a focus on underserved venture capital markets. Learn more at deepworkcapital.com. About Data Point Capital Data Point Capital focuses on highly scalable, capital-efficient technology companies across consumer internet, cloud-based enterprise software, and AI. The firm is made up of business executives and internet leaders who have created over $50 billion in market value through companies they founded or ran. Notable portfolio companies include DraftKings (DKNG), Rent the Runway (RENT), and numerous successful exits. Learn more at datapointcapital.com. SOURCE FirmPilot AI, Inc This is a paid placement. For further inquiries, please contact PR Newswire directly.

FirmPilot releases version 2.0 bringing firms even more simplified marketing and advanced reporting with its AI-driven application. MIAMI, Oct. 29, 2025 /PRNewswire/ - FirmPilot today announced the release of its new FirmPilot application, a significant upgrade to its marketing platform. The new version transforms the user experience with smarter AI capabilities, simplified tracking, and deeper analytical reporting. "Law firm SEO is highly competitive and our AI and data-centric approach gives firms a much needed edge," said Jake Soffer, CEO at FirmPilot. "FirmPilot 2.0 is built to help our clients execute faster, understand performance at a glance, and drive growth with confidence." "Traditional marketing is slow and reactive. With AI-driven insights from FirmPilot, we're proactive," said George Telquist, CEO and managing attorney at Telaré Law. "We love that it is constantly improving, staying ahead of Google updates, and attracting the right cases." Key updates include improvements to its blog, social media, and Google Business Profile agents. By giving firms agentic AI for marketing, the smarter system works in the background 24/7, making sure firms' content, SEO, and results are consistently being updated to outperform competitors. * Smarter AI Content: FirmPilot's AI agents received updates for creating high-quality, hyper-relevant posts made to outrank competitors. Additionally, advancements in GEO were added to place FirmPilot clients in AI Overviews and tools like ChatGPT. * Simplified Tracking: Better real-time status updates to stay on top of timelines. * Updated Analytics: Access on-demand performance insights to monitor firm growth, benchmark against competitors, and understand what's driving results. * UX Overhaul: The redesigned experience makes everything easier to find, understand, and trust, so marketing runs without constant check-ins. Taking place after the company's rebrand in April, the new application is much more dynamic and innovative. With this release, FirmPilot reinforces its position at the forefront of AI-powered legal marketing and sets a new standard for how law firms grow online. About FirmPilot The leader in AI legal marketing, FirmPilot offers law firms a modern platform to grow their business built entirely on data and intelligence. By crafting customized, data-driven strategies that help firms outsmart - not outspend - the competition, FirmPilot empowers innovative law firms to achieve strategic growth. Trusted by firms nationwide and backed by leading investors including Blumberg Capital, HubSpot Ventures, Thomson Reuters Ventures, Valor Ventures, SaaS Ventures, FJ Labs, and Connexa Capital, learn more at www.FirmPilot.com. View original content to download multimedia:https://www.prnewswire.com/news-releases/firmpilot-releases-version-2-0-bringing-firms-even-more-simplified-marketing-and-advanced-reporting-with-its-ai-driven-application-302594159.html SOURCE FirmPilot AI, Inc