First Financial

First Financial

Regional Texas bank holding company

Overview

First Financial Bankshares operates a network of Texas banks and a Trust Company with assets of $13.01 billion and 79 banking locations plus 10 trust locations. It provides standard banking and trust services to individuals, professionals, and business owners across Texas from Hereford to Orange. It combines broad reach with local decision making, strong service, sound financial management, and a history of earnings growth. Its goal is to grow by acquiring banks, expanding branches and services, while maintaining strong capitalization and reliable customer service.

Significant Headcount Growth

About First Financial

Simplify's Rating
Why First Financial is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

AI & Machine Learning

Financial Services

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Abilene, Texas

Founded

1890

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Simplify's Take

What believers are saying

  • July 30, 2026 buyback renewed through July 2027 for 7.2 million shares.
  • 2025 net income hit $253.6 million, and Q1 2026 EPS reached $0.50.
  • Q2 2026 deposits totaled $13.17 billion, while loans grew $188.66 million year-to-date.

What critics are saying

  • Commercial real estate was 23.63% of loans at March 31, 2026.
  • Non-owner occupied CRE alone reached $825.77 million, pressuring asset quality in any downturn.
  • A severe Texas CRE slump would hit the loan book and force capital preservation.

What makes First Financial unique

  • First Financial spans 79 Texas locations, combining community banking with wealth management.
  • June 2026 BankFinancial integration added Chicago-area systems, products, and specialty banking capabilities.
  • Abilene promotes from within: Marshall Morris and Evan Harris advanced after 15 years.

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Benefits

Flexible Work Hours

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

7%

2 year growth

7%
PR Newswire
Aug 6th, 2026
First Financial Bank ABILENE region announces leadership transition and Executive promotions.

First Financial Bank ABILENE region announces leadership transition and Executive promotions. Aug 06, 2026, 16:05 ET ABILENE, Texas, Aug. 6, 2026 /PRNewswire/ - The Board of Directors of First Financial Bank, a subsidiary of First Financial Bankshares, Inc. (NASDAQ: FFIN), has announced a series of leadership transitions and executive promotions within its Abilene Region including the year-end retirement of longtime Abilene Region leader Marelyn Shedd, the promotion of Marshall Morris to Chairman, President and CEO of the Abilene Region, Evan Harris to Executive Vice President, Senior Relationship Manager - Construction and Development, Dayton Borger to Executive Vice President, Senior Relationship Manager - Commercial, as well as the promotion and relocation of Tracy Howle to join the Abilene Region as Executive Vice President, Relationship Manager. Marelyn Shedd Following a distinguished career and 35 years of dedicated service to First Financial Bank, Marelyn Shedd has announced she will retire December 31, 2026, ensuring a thoughtful and seamless transition of leadership for customers, employees, and the community. Marelyn joined First Financial Bank as Senior Vice President of Commercial Lending and steadily advanced to President of the Abilene Region in 2012 and ultimately Regional CEO in 2025. Her appointments marked a historic milestone as the first woman to serve in these positions at the Bank. Throughout her career, Marelyn has played an integral role in the growth and success of First Financial Bank while helping shape the economic and civic vitality of Abilene. Marelyn has been recognized throughout her career for both her professional accomplishments and community leadership, including her recent induction into the Texas Bankers Hall of Fame. "For more than three decades, Marelyn has been a trusted leader, banker, and dedicated champion for the Abilene community," said David Bailey, President and CEO of First Financial Bankshares, Inc. "Her influence can be seen not only in her success at First Financial Bank, but also in the countless organizations, businesses, and individuals she has supported throughout her career. We are deeply grateful for her leadership, which will continue as she works with the Abilene leadership team throughout the remainder of the year to ensure a smooth transition." Marshall Morris Marshall Morris has been named Chairman, President and CEO of First Financial Bank's Abilene Region, effective September 1, 2026. Marshall joined First Financial Bank 15 years ago as a Credit Analyst and advanced through regional leadership positions, including Executive Vice President and Senior Relationship Manager and most recently as Regional President for the Abilene Region. In his new role, Marshall will oversee all banking operations for the region while continuing to oversee the Region's strategic growth initiatives and commitment to exceptional customer service. Marshall is a graduate of Texas A&M University, Southwestern Graduate School of Banking at SMU, and FFIN University. He has been deeply involved in the Abilene community throughout his career, serving as chairman of the boards of both the Abilene Chamber of Commerce and the Abilene A&M Club. He currently serves on the executive committees of the Military Affairs Council and Texas Trails Council-Scouts of America and is a board member of the Wylie Bulldogs Education Foundation. His community involvement also includes service on the boards of Frontier Texas, Junior Achievement, United Way of Abilene, Young Life, and St. John's Episcopal School. Marshall is a graduate of Leadership Abilene and was recognized as a Top 20 Under 40 honoree. Evan Harris Evan Harris has been promoted to EVP, Senior Relationship Manager - Construction and Development for the Abilene Region of First Financial Bank. Evan will oversee the continued growth and development of the region's construction and development portfolio while maintaining strong relationships with customers and partners across the community. Evan joined First Financial Bank 20 years ago and has served in a variety of credit and lending roles, most recently serving as Executive Vice President, Real Estate Lending. His industry expertise and well-established relationships with developers across the Big Country are an asset that make him a great fit for this expanded role. Evan is a graduate of Texas Tech University, Southwestern Graduate School of Banking at SMU, and FFIN University. He currently serves as Treasurer of the Big Country Homebuilders Association, is a board member of Hendrick Health System and the Texas Tech School of Banking and has been an ordained deacon at First Baptist Church Abilene since 2010. Evan is also a graduate of Leadership Abilene and was recognized as an Abilene Top 20 Under 40 honoree. Dayton Borger Dayton Borger has been promoted to EVP, Senior Relationship Manager - Commercial for the Abilene Region. Dayton will continue serving commercial clients while helping lead business development and overall market growth initiatives for the region. Dayton joined First Financial Bank 15 years ago as a Credit Analyst and has advanced through a variety of credit, lending, and leadership roles, most recently serving as Senior Vice President, Relationship Manager and Branch Manager. Dayton is a graduate of Abilene Christian University, Southwestern Graduate School of Banking at SMU, and FFIN University. He also earned his RMA Credit Risk Certification in 2025. He currently serves as Past President of the Abilene Education Foundation and has previously served on the boards of United Way of Abilene, Abilene Young Professionals, and Rainbow Bible School. Dayton is a graduate of Leadership Abilene and was recognized as an Abilene Top 20 Under 40 honoree. Tracy Howle Tracy Howle will be joining First Financial Bank's Abilene Region as Executive Vice President, Commercial Relationship Manager, effective September 8, 2026. Tracy joined First Financial Bank in 2025 as a Senior Portfolio Manager in San Angelo and brings extensive commercial banking and relationship management experience to her new role. She has more than three decades of banking experience, including a previous leadership role as Abilene Area President and Executive Vice President of Commercial Lending with First Bank Texas, where she managed commercial banking teams, client relationships, and loan portfolios. Her background also includes commercial lending, credit administration, and small business lending roles with Chase, United Bank & Trust, and Bank One. Tracy is a graduate of Hardin-Simmons University, the Graduate School of Banking at Colorado, and FFIN University. She is very involved across the community and currently serves in leadership and board roles with the Development Corporation of Abilene, West Texas Rehabilitation Center, Disability Resources Inc., Goodwill West Texas, and Abilene Growth Alliance. Tracy is also a graduate of Leadership Abilene and was recognized as an Abilene Top 20 Under 40 honoree. About First Financial Bank First Financial Bank is a wholly owned subsidiary of First Financial Bankshares, Inc. (NASDAQ: FFIN). Headquartered in Abilene, Texas, First Financial Bankshares is a financial holding company that through its subsidiary, First Financial Bank, operates multiple banking regions with 79 locations in Texas, including Abilene, Acton, Albany, Aledo, Alvarado, Beaumont, Boyd, Bridgeport, Brock, Bryan, Burleson, College Station, Cisco, Cleburne, Clyde, Conroe, Cut and Shoot, Decatur, Eastland, El Campo, Fort Worth, Franklin, Fulshear, Glen Rose, Granbury, Grapevine, Hereford, Huntsville, Keller, Kingwood, Magnolia, Mauriceville, Merkel, Midlothian, Mineral Wells, Montgomery, Moran, New Waverly, Newton, Odessa, Orange, Palacios, Port Arthur, Ranger, Rising Star, Roby, San Angelo, Southlake, Stephenville, Sweetwater, Tomball, Trent, Trophy Club, Vidor, Waxahachie, Weatherford, Willis, and Willow Park. The Company also operates First Financial Wealth Management, with nine locations, and First Technology Services, Inc., a technology operating company. SOURCE First Financial Bankshares, Inc.

The Monitor Daily Inc.
Jun 8th, 2026
First Financial Bank launches dedicated independent lessor solution.

First Financial Bank launches dedicated independent lessor solution. The new offering was built to deliver flexible capital solutions including lessor financing, debt discounting and paying agent services designed to support independent lessors and their commercial borrowers. Reading Time: 2 mins read First Financial Bank launched a dedicated solution, to be supported by First Financial Equipment Finance, designed to deliver specialized financing solutions for the middle market independent lessor market. The solution will provide flexible capital solutions tailored to the needs of independent leasing companies and their borrowers. The launch follows the previously announced acquisition of BankFinancial and represents a strategic expansion of equipment finance capabilities within First Financial Bank. Integration of the BankFinancial Systems is expected to be completed on June 6. First Financial Equipment Finance will focus specifically on supporting independent leasing companies with tailored financing solutions that enable them to grow their portfolios and better serve their customers. Core offerings include: debt discounting, offering efficient, scalable access to institutional capital; paying agent services to streamline payments and reporting; bridge loans, warehouse lines and working capital facilities; funding for commercial transactions; flexible capital solutions for public and private businesses; and financing for essential-use collateral, including hard assets and associated soft costs. "Independent lessors play a critical role in providing equipment financing solutions to businesses across a wide range of industries," Carl Zwilling, president of First Financial Equipment Finance, said. "With the launch of our Lessor Solutions offering, we aim to create a true one-stop-shop for independent lessors, offering the resources, expertise and support they need to thrive. After more than 25 years at an independent lessor myself, I recognize the diverse and evolving challenges these firms face. Our product is designed to fill those gaps, delivering flexible, bank-backed capital solutions and a partnership mentality that empowers independent lessors to grow, compete and achieve long-term success." The leadership team supporting the solution brings decades of experience in the independent lessor space, including professionals joining from the acquired BankFinancial Lessor Solutions business. The team possesses deep expertise in working with independent leasing companies and developing specialized financing programs designed to meet their unique needs.

Intelligence360 News
May 29th, 2026
First Financial Bank plans a new $2,800,000.00 expansion project in Franklin, Texas.

First Financial Bank plans a new $2,800,000.00 expansion project in Franklin, Texas. Franklin, Texas - According to state and local development sources, First Financial Bank plans to invest $2,800,000.00 to build out 3,500 square feet of new space in Franklin. The company plans to occupy the new space at 106 W Hwy 79 in Franklin, on or about July 1, 2027. According to the company website First Financial Bankshares, Inc. is recognized as one of the nations most financially secure banking institutions, with assets of $12.10 billion, multiple regional banks with 78 convenient banking locations, plus a Trust Company with nine locations, all to serve customers in Texas markets stretching from Hereford in the Panhandle to Orange in southeast Texas. 130-year history of serving the financial needs of generations of families, professionals and business owners. Intelligence360 has stood tall during difficult economic times, including the Great Depression of the 1930s, the collapse of the Texas economy in the 1980s and more recent economic difficulties. Company Contact: First Financial Bank 400 Pine Street Abilene, TX 79601 Phone: 325-627-7155 LinkedIn: https://www.linkedin.com/company/first-financial-bankshares-inc-/

Yahoo Finance
Apr 29th, 2026
First Financial Bankshares reports record $253.6M earnings, lifts dividend to $0.22

First Financial Bankshares reported record 2025 net income of $253.6 million, driven by higher net interest income, whilst total assets rose to $15.45 billion and deposits increased 11.2% to $13.4 billion. The board approved a dividend increase to $0.22 per quarter, payable 1 July 2026. At the company's 2026 annual meeting, shareholders approved all proposals with overwhelming support. Director elections received over 94% of votes, whilst the ratification of Ernst & Young as auditor garnered over 98%. The say-on-pay proposal passed with more than 92% approval. The trust business has rebranded as First Financial Wealth Management, reporting assets under management of $11.94 billion. Executive Chairman F. Scott Dueser confirmed he will remain in his role for two more years.

Yahoo Finance
Apr 26th, 2026
First Financial Bankshares reports Q1 2026 net interest income of $134.79M and EPS of $0.50

First Financial Bankshares reported first-quarter 2026 results with net interest income of $134.79 million and net income of $71.54 million. Basic and diluted earnings per share from continuing operations rose to $0.50, whilst net charge-offs increased modestly to $356,000 compared with the previous year. The results reinforce the bank's investment narrative of consistent earnings and dependable dividends under new CEO leadership. However, credit quality remains under scrutiny as the bank balances loan growth with discipline. Despite the positive operational performance, shares may be trading 35% above fair value according to some analysts. One Simply Wall St community member estimates fair value at $33.75, highlighting divergent views on valuation as investors assess earnings growth against credit and leadership transition risks. The bank's annual shareholders' meeting is scheduled for 28 April 2026.

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