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FirstSteps for Kids

Delivers family-centered ABA therapy for children

Overview

FirstSteps for Kids provides Applied Behavior Analysis (ABA) intervention programs for children with Autism, PDD, Asperger’s syndrome, and related disorders. They design individualized, family-centered treatment plans after an initial assessment and deliver services in Learning Villages (their centers), at the child’s home, and at school with instructors who support learning and behavior change. The program works by using ABA techniques to teach new skills and reduce challenging behaviors through personalized plans and close collaboration with families. The company differentiates itself by offering customized plans across multiple settings (center-based, home, and school) and by working with many insurance providers, making services accessible through private pay and insurance claims. Its goal is to help children develop essential skills, improve behavior, and support families in everyday life and school environments.

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About FirstSteps for Kids

Simplify's Rating
Why FirstSteps for Kids is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social ImpactEducationHealthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Hermosa Beach, CA

Founded

2005

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Simplify's take

What believers are saying

  • Beaming Health lists eight California locations and zero-week ABA therapy waitlists in November 2026.
  • FirstSteps still attracts positive family reviews, including a 5.0 rating on Beaming Health.
  • Indeed shows a 3.7 employee rating and 3.9 management score, supporting retention better than peers.

What critics are saying

  • NUHW filed two NLRB cases in Alhambra in April and August 2026.
  • Indeed reviews in 2026 repeatedly cite chaotic scheduling, underpayment, and weak communication.
  • Union conflict and staffing instability can destroy clinician capacity before 2027 expansion plans land.

What makes FirstSteps for Kids unique

  • 2005-founded ABA specialist with home, school, center, and virtual care across California.
  • FirstSteps customizes treatment plans around each child's preferences, strengths, and learning style.
  • Matt McAlear has led the company since August 2022, alongside founder Jennifer Harris.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Sick Leave
  • Professional Development Budget
  • Employee Referral Bonus
  • Wellness Program
  • Access to discounted Pet Insurance

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