Fitogram

Fitogram

Subscription-based online booking for fitness studios

Overview

Fitogram provides an online booking and management platform for fitness studios and sports clubs. It operates as a subscription-based software-as-a-service that helps businesses schedule classes, manage clients, and offer virtual or hybrid workouts. The platform integrates with Urban Sports Club, enabling users to book classes through that network, and serves a range of clients from independent studios to large clubs, primarily in Europe.

About Fitogram

Simplify's Rating
Why Fitogram is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Cologne, Germany

Founded

1994

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Simplify's Take

What believers are saying

  • Revenue grew to $22.9M with 85 employees from $15.3M prior year.
  • Features like marketing tools and client feedback boost engagement.
  • Wellness app competitors enable partnerships in expanding market.

What critics are saying

  • Motionsoft's superior analytics causes mid-market churn in 6-12 months.
  • Urban Sports Club terminates API, killing acquisition channel in 12-24 months.
  • 21-person team fails expansion, accelerates churn in 12-18 months.

What makes Fitogram unique

  • FitogramPro offers multi-location support and POS for larger fitness chains.
  • Seamless Urban Sports Club integration drives European studio bookings.
  • Zoom integration enables hybrid virtual class management effortlessly.

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