Overview
Fix-It Group is a brand acquisition firm that preserves and grows the legacies of the companies it buys. It helps former owners by keeping their heritage intact while opening new growth opportunities and letting them stay as shareholders to retain a stake in ongoing success. The firm values not only financial metrics but also goodwill, existing processes, and talent within the acquired businesses, aiming for a win-win deal that makes the acquisition process positive for all parties. The goal is to ensure the tangible and intangible assets are nurtured, with a focus on long-term value, brand stewardship, and smooth continuity for employees and customers.
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Simplify's take
What believers are saying
- Fix-It announced seven partnerships in 2026, including Lickety Split on October 20.
- New Harbor said revenue and profits grew more than five-fold before the 2025 sale.
- Local-brand continuity keeps leadership, customer trust, and referral pipelines intact after each acquisition.
What critics are saying
- Private-equity ownership demands fast exits; New Harbor sold in 2025 after rapid scaling.
- Seven 2026 partnerships expose integration risk across twelve markets and multiple trades systems.
- A failed acquisition cycle could erode the legacy-brand promise and trigger owner-seller distrust.
What makes Fix-It Group unique
- Two Parks Capital-backed Fix-It Group buys founder-led trades brands and keeps local names.
- George Donaldson, a master electrician, built Fix-It from Denver HVAC roots in 2017.
- 2026 deals in Seattle, Riverside, Florida, Chicago, and St. Louis prove repeatable sourcing.
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