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Flashfood

Mobile marketplace for discounted surplus groceries

Overview

Flashfood is a mobile-first marketplace that helps grocery chains move surplus food before it expires. Stores list discounted perishable items in the app, shoppers browse deals, pay in-app, and pick up at a designated Flashfood Zone in-store the same day. It earns revenue by taking a commission on each transaction and partners with major retailers across North America. Its goal is to reduce food waste by diverting near-expiry inventory to consumers and helping grocers recover revenue from items that would otherwise be discarded.

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About Flashfood

Simplify's Rating
Why Flashfood is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Food & AgricultureData & AnalyticsConsumer SoftwareSocial Impact

Company Size

51-200

Company Stage

Series A

Total Funding

$12.4M

Headquarters

Toronto, Canada

Founded

2016

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What believers are saying

  • Kroger expanded Flashfood to 100+ Mid-Atlantic stores on April 8, 2026.
  • Lowes Foods launched a five-store Columbia pilot on October 29, 2026.
  • Flashfood reports 175 million pounds diverted and 2,000 stores, signaling momentum.

What critics are saying

  • Flashfood depends on retailer adoption; a stalled pilot can kill local growth quickly.
  • Grocery chains can build competing markdown tools, compressing Flashfood’s commission economics by 2027.
  • If surplus inventory shrinks during inflation relief, Flashfood loses supply and relevance.

What makes Flashfood unique

  • Flashfood turns grocery shrink into a measurable revenue stream for retailers.
  • Its For Partners app cut posting time, improved scanning, and exposed real-time ROI.
  • Kroger, Buehler’s, and Lowes Foods validate a retailer-led, operationally embedded model.

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Funding

Total Funding

$12.4M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
$12.3M
$15M
$30M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Remote Work Options
  • Flexible Work Hours
  • Professional Development Budget
  • Company Equity

Company News

Mass Market Retailers
Oct 29th, 2026
Lowes Foods introduces Flashfood to select stores in Columbia, S.C.

Lowes Foods introduces Flashfood to select stores in Columbia, S.C. Through the Flashfood app, shoppers can purchase surplus meat, produce, and other fresh foods at discounted prices October 29, 2026. 12:14 PM WINSTON-SALEM, N.C. - Today, Lowes Foods, a Carolinas-based grocer headquartered here, has partnered with Flashfood to launch across five stores in the Columbia, S.C., market. Through the Flashfood app, guests can purchase surplus meat, produce, and other fresh foods at discounted prices, helping them stretch their grocery budgets while Lowes Foods reduces food waste. Five Lowes Foods stores will be part of the initial pilot program: * Forest Acres at 4711 Forest Drive * Sandhill Village at 120 Forum Drive * Lexington at 5222 Sunset Boulevard * Lexington at 2440 Augusta Highway * Red Bank at 5436 Platt Springs Road Tim Lowe, president of Lowes Foods, said that if the Flashfood partnership proves successful in the Columbia region, Lowes Foods may introduce it to additional markets in coming months. Through the Lowes Foods partnership with Flashfood, Columbia-area customers will be able to purchase fresh groceries that are in surplus or nearing their best-by date - including meat, dairy, produce, and baked goods - and receive discounts of up to 60% off of retail price. Shoppers can browse available items, purchase directly from the app and collect their orders at the store's customer service area, known as the Front Porch. "We're honored to partner with Flashfood to provide another way for our guests to get fresh products, save money and create less landfill waste. This program is a win-win-win for shoppers in the Columbia area," Lowe said. "The Flashfood program will help support Lowes Foods' longstanding commitment to sustainability, affordability, and healthy food access across the Carolinas. "The app is easy to download and use, and I urge shoppers to give it a try," Lowe added. "I think they will immediately see the benefits for their wallets and the environment." "Flashfood shoppers have saved over $55 million in 2026 alone", said Jordan Schenck, CEO of Flashfood. "We want shoppers to be able to put fresh meat and produce on the table without stretching their grocery budget, and working with Lowes Foods gives their guests another way to save on those staples, while helping their stores sell quality food that might otherwise go to waste."

Flashfood
May 12th, 2026
Flashfood launches Flashfood For Partners, a new app for grocers.

Flashfood launches Flashfood For Partners, a new app for grocers. The new app enables Flashfood's grocery partners to power faster, smarter and more efficient surplus operations. TORONTO, ON - May 12, 2026 - Flashfood, the leading marketplace for surplus groceries, today announced Flashfood For Partners, a new app for its retail partners. The app's technology is designed to deliver better ROI within existing operations by powering more efficient and trackable shrink reduction. This grows the supply on Flashfood's marketplace, increasing access to affordable groceries for Flashfood shoppers and keeping more food out of landfills. Flashfood For Partners was built in close collaboration with Flashfood's retail partners and designed to reduce friction and improve insights at all touchpoints: reducing the time it takes to post items and improving the reporting tools and functionality within the app. With enhanced posting tools and in-app reporting, retailers can post items faster, recover more margin, and further reduce shrink. Key new capabilities on the app include: * Bulk Posting: Enabling store associates to scan and post up to 10 items at once, in under 30 seconds. * Smarter Scanning: Better barcode recognition, weighted item scanning, and auto-filled product information. * Reporting Dashboard: A real-time reporting dashboard gives store teams a live view of the dollar value of items posted and sold, making it easier than ever to track ROI in real time. "Every technology we build is designed to reduce friction and create more value on both sides of our marketplace. The new app is just the beginning," said Yixin Zhu, VP of Engineering at Flashfood. "Retailers today rely largely on manual labor and guesswork to manage their surplus food, and that contributes to the billions of dollars of retail food waste each year. Our grocery partner app attacks both of those challenges by enabling store teams to post more food faster, and see in real time the dollar value of what's posted and sold." Powered by Scandit. Flashfood For Partners enhanced scanning capabilities are powered by Scandit, a leader in smart data capture technology. By leveraging Scandit's Smart Label Capture, the app instantly captures and processes multiple barcodes and product details with high accuracy. This reduces manual input and minimizes posting errors. Store associates can scan items more efficiently, with support for bulk posting workflows and automatic best-by date capture directly from product labels, helping teams save time while improving data quality and consistency. About Flashfood. Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh produce, meat and other groceries at discounted prices. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices, and reduces the amount of food going to landfills. To date, Flashfood has rerouted more than 160 million pounds of food from landfills while saving its shoppers more than $400 million on their groceries. Flashfood is a B-Corp certified company currently partnered with more than 2,000 stores across North America. For more information, please visit www.flashfood.com.

Store Brands
Apr 9th, 2026
Flashfood expands to more than 100 Kroger stores.

Flashfood expands to more than 100 Kroger stores. The initiative will grow at the grocer's locations across the Mid-Atlantic Kroger is expanding the Flashfood program to more than 100 stores across its Mid-Atlantic Division. Flashfood is expanding its platform to more than 100 Kroger stores in the grocer's Mid-Atlantic Division, building on the success of the program's 2025 launch in the Richmond, Virginia, region. According to the company, since debuting in 16 Kroger stores in the state's capital region, Flashfood has helped Kroger shoppers save nearly $700,000 on fresh groceries while keeping more than 290,000 pounds of food out of landfills. This expansion comes as demand grows for new ways to stretch grocery budgets. "From the start, our Richmond customers have embraced Flashfood," said Kate Mora, president of Kroger Mid-Atlantic. "The expansion throughout our Mid-Atlantic division is a natural next step. This will give more shoppers the opportunity to save on groceries while ensuring less good food ends up in landfills, bringing our Zero Hunger | Zero Waste commitment to life in a meaningful way." As part of a collective effort to advance Food as Medicine initiatives, Kroger Health and Flashfood are placing affordability at the center of the nutrition conversation. In a 2025 survey, 70% of Flashfood shoppers reported a healthier diet since using Flashfood. As Flashfood expands across the Mid-Atlantic Division, Kroger Health and Flashfood will offer a series of free virtual nutrition classes for Kroger shoppers. The classes will share tips for preparing easy, healthy meals on a budget and making the most of fresh ingredients found on Flashfood. "In a short amount of time, the impact Kroger and Flashfood have been able to accomplish for their local communities - improving access to affordable, healthy food - is something I'm incredibly proud of," said Jordan Schenck, CEO of Flashfood. "Together, we're building a modern, data-driven shrink management system that supports Kroger's waste reduction goals while helping more families access the food they need." With this expansion, Flashfood continues to scale as a trusted grocery technology partner for major retailers across North America. Flashfood is now available in more than 2,000 grocery stores, helping shoppers save hundreds of millions of dollars on groceries while keeping millions of pounds of food out of landfills. * Kroger Investing In Ohio Stores The grocer has earmarked $112 million to build new stores and remodel 15 locations * Kroger Our Brand Sales Continue To Outpace National Brands New CEO Greg Foran also discusses his top priorities as he settles into his new position

Business Wire
Feb 26th, 2026
Flashfood sees 90% surge in egg purchases as Americans seek affordable protein amid rising grocery prices

Flashfood, an affordable grocery app, reports surging demand for meat and eggs as Americans face rising food costs. Data comparing January 2025 to January 2026 shows ground beef purchases increased 28%, beef's share of total sales rose 47%, and egg purchases surged 90%. Protein now accounts for over 30% of all app sales. The US Department of Agriculture projects grocery prices will rise another 2.3% in 2026, with ground beef prices already up 15.5% year-on-year. Flashfood partners with major retailers to sell surplus fresh food at discounted prices, reducing waste whilst helping families manage budgets. Research from the University of Illinois suggests one Flashfood store reduces county-level food insecurity by 0.090 percentage points, helping approximately 146,000 people across its operating areas.

AndNowUKnow
Nov 18th, 2025
Flashfood and Kids Worldwide Team Up to Launch Limited-Edition "Eat Well" Lunchbox; Jordan Schenck and Robbie Kingsmill Stuart Comment

Flashfood and Kids Worldwide team up to launch limited-edition "Eat Well" Lunchbox; Jordan Schenck and Robbie Kingsmill Stuart comment. NEW YORK, NY - Flashfood, the leading affordable grocery app, has partnered with apparel brand Kids Worldwide to launch a limited-edition "Eat Well" Lunchbox, created in collaboration with The RIVER FUND, a New York City nonprofit. The partnership brings together food, fashion, art and community to enable healthier eating while supporting families across all five boroughs. The Eat Well Lunchbox features fruit-and-veggie artwork designed by children who participated in a Flashfood x Kids Worldwide workshop at The RIVER FUND last summer. During the workshop, kids learned how to prepare simple, nutritious meals using Flashfood groceries, then transformed their ideas into the artwork now featured on the lunchboxes. Proceeds from sales directly benefit The RIVER FUND's mission to fight poverty and food insecurity. "Our collaboration with Kids Worldwide and The RIVER FUND enables Flashfood's mission to extend beyond the grocery aisle," said Jordan Schenck, CEO of Flashfood, in the recent release. "We have enormous admiration for the brand Kids Worldwide has built and for their mission to support families experiencing poverty. We hope this collaboration helps contribute fresh, affordable groceries to families in New York City and beyond and underlines the importance of nutrition education in building a healthier and more equitable planet. "Our collaboration with Flashfood brings together two missions driven by purpose, tackling food insecurity and empowering youth," said Robbie Kingsmill Stuart, Founder, Kids Worldwide. "Access to nutritious food is essential to breaking the cycle of poverty, and through this partnership and the workshop we did we're helping kids learn about healthy eating and smart grocery shopping. The custom lunch box featuring joyful artwork created by the youth is both a symbol of creativity and a reminder that every child deserves nourishment and happiness. We're so proud of this collaboration and inspired by the imagination and color the kids brought to life." The launch reflects Flashfood's ongoing commitment to making healthy groceries accessible and affordable while reducing food waste. To date, Flashfood has diverted more than 145 million pounds of food from landfills and saved shoppers more than $370 million on groceries across North America. The Eat Well Lunchbox is available now at www.kidsworldwide.shop for $38, with proceeds benefiting The RIVER FUND. For more information visit www.flashfood.com.

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