Fleet Feet

Fleet Feet

National running retailer with local hubs

Overview

Fleet Feet is a national running retailer with over 285 locally connected stores, offering personalized outfitting, expert guidance, and gear tailored to individual goals, along with training programs and community events. Each store acts as a local running hub, using listening-based service to help runners move more and feel supported. The company differentiates itself by blending national reach with deep local roots, operating through both company-owned and franchise locations to provide a personalized experience. Its goal is to inspire everyone to become a runner, guided by the belief that Running Changes Everything.

Significant Headcount Growth

About Fleet Feet

Simplify's Rating
Why Fleet Feet is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Carrboro, North Carolina

Founded

1976

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Simplify's Take

What believers are saying

  • April 2026 Nike partnership deepens Fleet Feet assortments and in-store activations nationwide.
  • July 2026 FloSports and HOKA deal extends Fleet Feet into track-and-field media.
  • June 2026 openings in Naples and San Antonio show franchisee appetite in growing markets.

What critics are saying

  • Fleet Feet's workforce fell to 3,502 in March 2026, down 7.3% since 2023.
  • Franchise disclosures show seven 2025 closures and one termination, exposing weaker operators.
  • Amazon, Nike.com, and HOKA.com can bypass Fleet Feet stores and erode traffic quickly.

What makes Fleet Feet unique

  • Fleet Feet's fit id scans feet and matches runners through local stores.
  • January 2026 Marathon Sports acquisition expands its Northeast footprint and franchise network.
  • Fleet Feet combines retail, training programs, and community events better than pure e-commerce rivals.

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Benefits

401(k) Company Match

Exclusive Discounts

Training Programs

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↑ 28%

1 year growth

↑ 28%

2 year growth

↑ 28%
PR Newswire
Sep 23rd, 2026
Shokz returns to the Bank of America Chicago Marathon with co-branded limited edition OpenRun Pro 2 and expanded Race Week experiences.

Shokz returns to the Bank of America Chicago Marathon with co-branded limited edition OpenRun Pro 2 and expanded Race Week experiences. Sep 23, 2026, 08:59 ET New Bank of America Chicago Marathon limited edition launches alongside Race Week experiences celebrating the runners, communities and energy of Chicago CHICAGO, Sept. 23, 2026 /PRNewswire/ - Shokz, a pioneer in open-ear audio technology, today announced the launch of the OpenRun Pro 2 Bank of America Chicago Marathon Co-Branded Edition, available in limited quantities, and an expanded slate of experiences bringing its "Let the Windy City In" platform to runners and communities across Chicago. Returning as the Official Headphone Partner of the Bank of America Chicago Marathon for the third consecutive year, Shokz is celebrating the people, neighborhoods and sounds that make Chicago an integral part of the marathon experience. From athlete and community programming throughout Race Week to the marathon-exclusive OpenRun Pro 2, Shokz is creating more ways for runners to stay connected to the city and the goals they are chasing. The OpenRun Pro 2 Bank of America Chicago Marathon Co-Branded Edition features a distinctive deep blue and gold colorway, with the Bank of America Chicago Marathon route illustrated on the gift box and case. Designed as both a performance companion and meaningful keepsake, the marathon-exclusive OpenRun Pro 2 celebrates the miles, memories and personal milestones that come with taking on 26.2 miles in Chicago. Built on the same performance technology as OpenRun Pro 2, Shokz's flagship bone conduction headphones for running, the Co-Branded Edition features DualPitch(TM) Technology for premium sound quality, up to 12 hours of listening time and an open-ear design that helps runners stay aware of their surroundings throughout training and race day. A secure, comfortable fit designed for runs and workouts rounds out the experience for runners seeking wireless headphones that balance audio performance with environmental awareness. The OpenRun Pro 2 Bank of America Chicago Marathon Co-Branded Edition is available beginning September 23 exclusively at Shokz.com for $199.95 USD / $249.95 CAD, with additional units available at the Bank of America Chicago Marathon Expo at Shokz Booth #339 from October 8-10. Both Standard and Mini sizes will be available in limited quantities. "Chicago has an incredible way of making the entire city feel like part of the race, and that's what we wanted to celebrate this year," said Vincent Xiong, CEO of Shokz North America. "From a limited-edition design created specifically for the Bank of America Chicago Marathon to experiences that bring runners closer to the city's communities and energy, we're creating more ways for people to take in everything that makes Chicago special while they chase their own goals." Let the Windy City In Shokz's "Let the Windy City In" platform builds on a simple idea: the Bank of America Chicago Marathon experience is about more than the miles. The crowds, neighborhoods, music and encouragement along the course are part of what makes Race Day memorable, and Shokz's open-ear design allows runners to stay connected to those moments while listening to their audio. That idea will extend across Shokz's Chicago programming. Throughout the training season, Shokz has worked alongside local running partners including 3RUN2 and Fleet Feet Chicago to connect with runners as they prepare for 26.2 miles. During Race Week, Shokz will take that connection into neighborhoods across the city through Shokz Sound Tour, capturing the voices, sounds and stories that help define Chicago's running community. Shokz will also welcome runners and fans at the Abbott Health & Fitness Expo race weekend, Shokz Booth #339, where visitors can experience Shokz open-ear headphones, purchase the marathon-exclusive co-branded edition and personalize eligible headphones with custom engraving. Shokz will continue to celebrate the race and the energy of Chicago at the 27th Mile Post-Race Party, followed by a Post-Race Party for runners and the Chicago running community. "The Bank of America Chicago Marathon is shaped by the communities that runners experience across 26.2 miles and the people who support them along the way. We're excited to have Shokz return as a partner and create new ways for participants to connect with that energy throughout their marathon experience," said Carey Pinkowski, Bank of America Chicago Marathon Executive Race Director. This year's Chicago program builds on Shokz's global Chasing Stars initiative, which supports runners as they pursue personal goals and share their journeys with the broader running community. Shokz is the Official Headphone Partner of six of the most prestigious marathons in the world and works with elite athletes and everyday runners across the global running community. Dakotah Popehn Takes on Chicago Shokz athlete and elite marathoner Dakotah Popehn will compete in the 2026 Bank of America Chicago Marathon and participate in Shokz programming throughout Race Week. On October 9, Popehn is scheduled to appear on the Abbott Health & Fitness Expo Main Stage for a conversation with Laura Green about chasing the breakthrough star with Shokz, including her preparation for Chicago, the role community plays in the marathon experience and what she is chasing this season. "There's so much that goes into preparing for a marathon, but when you get to Race Day, the people around you become a huge part of the experience," said Popehn. "Chicago has incredible energy and being able to take in the crowds and the city while staying focused on your own race is part of what makes the day so special. I'm excited to be back with Shokz and see what we can chase together in Chicago." Runners and fans can learn more about Shokz's Bank of America Chicago Marathon programming and purchase the OpenRun Pro 2 Bank of America Chicago Marathon Co-Branded Edition at Shokz.com. About Shokz Shokz, recognized as the World's No. 1 Open-Ear Headphones Brand by Omdia, is dedicated to advancing open-ear audio technology and inspiring users to #beopen. With a focus on innovation, quality, and user experience, Shokz continues to lead the market by providing cutting-edge solutions for everyday audio. Learn more about the brand at www.Shokz.com. About the Bank of America Chicago Marathon In its 48th year, on Sunday, October 11, 2026, the Bank of America Chicago Marathon will welcome thousands of participants from more than 100 countries and all 50 states, including a world-class professional athlete field, top regional and Masters runners, race veterans, debut marathoners and charity participants. The race's iconic course takes participants through 29 vibrant neighborhoods on an architectural and cultural tour of Chicago. Annually, more than a million spectators line the streets cheering on tens of thousands of participants from the start line to the final stretch down Columbus Drive. As a result of the race's national and international draw, the Chicago Marathon assists in raising millions of dollars for a variety of charitable causes while generating over $755.9 million in annual economic impact to its host city. The 2026 Bank of America Chicago Marathon, a member of the Abbott World Marathon Majors, will start and finish in Grant Park beginning at 7:30 a.m. on Sunday, October 11. In advance of the race, a three-day Abbott Health & Fitness Expo will be held at McCormick Place Convention Center on Thursday, October 8, Friday, October 9, and Saturday, October 10. For more information about the event and how to get involved, go to chicagomarathon.com. SOURCE SHOKZ

Endurance Sportswire
Jul 31st, 2026
Fleet Feet and Altra join as founding partners of new podcast for women runners.

Fleet Feet and Altra join as founding partners of new podcast for women runners. July 31, 2026. "Still Running: 10 Years Apart" brings expert-backed commentary for women figuring out hormones, ambition, training and motherhood. MISSOULA, Mont., CARRBORO, N.C., and DENVER, Colo. (July 31, 2026) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the nation's largest franchisor of locally owned and operated running specialty stores, and Altra, a leading innovator in performance running footwear, have joined as founding partners of "Still Running: 10 Years Apart," a new podcast helping women navigate the realities of running through every stage of life. Hosted by runners and moms Ashley Arnold and Rebecca "Trax" Trachsel, the show explores what it means to keep pursuing ambitious goals as bodies and lives evolve. The podcast explores topics ranging from hormones and recovery to pregnancy, postpartum and perimenopause. Through expert interviews and candid conversations, it offers practical, evidence-based guidance while creating a space where women runners can feel understood and supported. "Running has always been about more than miles; it's about having people in your corner," said Tiffany Lee, senior director of performance marketing and partnerships. "This podcast brings important conversations to more women, and our locally owned and operated stores give runners a place to continue them. Whether someone is looking for the right footwear, training for a new goal or simply looking for a community to run with, we're proud to help women feel supported through every stage of their running journey." About the Hosts Arnold is an ultra-trail runner, podcast host and brand marketing leader who previously led brand marketing at Fleet Feet. She is currently returning to running postpartum while training for mountain races. An empty-nester with ten years on Arnold, Trachsel is a road marathoner and content creator with over 29,000 Instagram followers, navigating a perimenopausal stage of high-performance running. The two met during overlapping work with a running club in 2025 and discovered they share many of the same questions about running. "'Still Running' exists because women runners deserve better conversations about their bodies, their goals and the seasons of life that shape both," said Arnold and Trachsel. "Women runners are constantly adapting, questioning, pushing and trying to understand what our bodies are telling us. We're here to make those conversations honest, funny, useful and backed by people who actually know what they're talking about." Episode Content New hour-plus long episodes will publish twice monthly and feature host conversations, expert interviews and listener "phone-a-friend" segments covering topics including fueling, injury prevention, training through hormone changes and returning to running after time away. Fleet Feet and Altra's partnership will support the podcast's launch, production and community events. "There is a lot of positive conversation right now about women maintaining strength and vitality as they move through different life stages, and it's a conversation that Altra fully supports," said Reyna Alishio, head of global marketing at Altra. "We're so excited to be playing a role in bringing this podcast and topic to life, and to women runners specifically." The first episode is now available wherever podcasts are streamed and at stillrunningpod.com. Follow @stillrunningpod on Instagram for future episodes and community updates. About Fleet Feet Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated specialty run stores. With more than 285 Fleet Feet stores in 40 states and a national headquarters in Carrboro, North Carolina, Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that Running Changes Everything(R) and has been recognized in Fast Company's Brands That Matter, the Inc. 5000 list of America's Fastest-Growing Companies and Best in Business, Newsweek's list of America's Best Retailers and America's Best Online Shops, and PRWeek's Purpose Awards. Stay inspired, motivated and connected at Fleet Feet. About Altra Altra isn't just a shoe. It's a promise. It all started when we hacked the typical running shoe, challenging industry convention by opening the toe box so your feet could splay naturally. Born from a passion for innovation and natural running, Altra designs footwear in Colorado that helps runners move more naturally. The Altra Fit allows toes to spread for enhanced comfort, balance and strength, so you can Stay Out There(TM) for more miles and more years. #altrarunning #stayoutthere Media Contact: Company info. Contact info. Editor's picks. July 30, 2026. July 29, 2026.

FloSports
Jul 30th, 2026
FloSports, HOKA & Fleet Feet launch multi-year content program for the next generation of fans.

FloSports, HOKA & Fleet Feet launch multi-year content program for the next generation of fans. FloSports has partnered with HOKA and Fleet Feet to launch a content and community program designed to celebrate performances, emerging talent and fans. Jul 30, 2026 by FloSports Staff AUSTIN, TX - (July 30, 2026) - FloSports today announced a multi-year partnership with HOKA and Fleet Feet to launch a first-of-its-kind content and community program that will connect millions of running fans with the athletes, stories and experiences shaping the future of Track & Field. The collaboration will blend premium editorial coverage, original video programming, social storytelling, retail activations and immersive fan experiences into a unified platform that follows elite athletes from today's rising stars to those taking the biggest stage in Los Angeles in 2028. The announcement comes after an exciting USATF Outdoor Championships this past weekend, where HOKA athlete Nia Akins captured her third outdoor U.S. 800m title (fifth national title overall) with a season-best 1:59.25. Nate Mountain claimed his first U.S. steeplechase title in his professional debut for HOKA, edging the field with a dramatic dive at the finish just six weeks after placing ninth at the NCAA Championships. Rather than activating around isolated moments, the collaboration is designed to celebrate breakthrough performances, spotlight emerging talent, and bring fans behind the scenes to strengthen the connection between the sport's biggest brands and the communities that fuel it. "The road to the Olympics isn't built over a few weeks every four years, it's built every day through the athletes, coaches, races and communities that define this sport," said Ryan Fenton, GM of FloTrack. "This partnership creates an entirely new platform for telling those stories. Together with HOKA and Fleet Feet, we're investing in the sport for the long term while giving fans unprecedented access to the athletes and moments that will define the next generation of track & field." "At HOKA, we believe the future of running is shaped through the communities, athletes and stories that inspire us all to lace up every day. This partnership gives us the unique opportunity to tell more of these stories in new ways. We hope to bring fans closer to athletes and moments that define our sport and create more opportunities for runners at every level to connect and find joy in movement," added Allie Tsavdarides, Vice President of North America Marketing, HOKA. "Every day in our stores we see how an athlete's story can inspire someone to take a first step, join a local training program or see themselves as a runner," said Joey Pointer, President and CEO of Fleet Feet. "Together with FloTrack and HOKA, we look forward to connecting the excitement of elite competition with local communities that help more people find their way into the sport." At the heart of the program is an always-on content strategy designed to keep fans connected to the sport through the lead up to Los Angeles. FloTrack will produce a series of original features showcasing HOKA athletes and NIL ambassadors through behind-the-scenes access, day-in-the-life storytelling and Workout Wednesday content that provides authentic insight into elite training while supporting HOKA product launches. FloTrack will also provide editorial and social amplification around athlete and NIL signings, extending the visibility and impact of each announcement through trusted storytelling. Central to the partnership will be a series of meaningful in-person experiences that connect fans with the sport where they live. FloSports, HOKA and Fleet Feet will host watch parties for marquee competitions throughout the year with FloTrack producing highlight videos, editorial coverage and dedicated social content that captures the energy of each stop and extends its reach nationwide. Additional moments to elevate the partnership and the sport will be introduced during FloTrack's coverage of National and World Championship events, as well as Olympic qualifying moments, where HOKA and Fleet Feet will be integrated into the team's expert analysis, previews, interviews, results and athlete storytelling. FloTrack is the ultimate destination for Track & Field fans giving access to a global slate of events, including Wanda Diamond League, Continental Tour meetings, World Marathon Majors, and more, all year-round. FloTrack is available on web, mobile (iOS and Android), and connected TV platforms including Roku, Apple TV, Amazon Fire TV, LG, Samsung, and VIZIO. For more information and to subscribe, visit https://www.flotrack.org/ About FloSports. FloSports is the leading digital platform for underserved sports combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses - from youth to professional levels. By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience. Flo streams more than 55,000 live events annually across sports including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA athletics, and more. It holds more than 600 rights agreements with organizations including NASCAR, USA Wrestling, Varsity Spirit, the American Hockey League (AHL), High Limit Racing, the Tour de France, the Wanda Diamond League, and 20 NCAA conferences, to bring world-class competition to fans around the world. FloTrack is the streaming home for many track and field meets each year. Don't miss all the track and field season action streaming on FloTrack. Check out the FloTrack schedule for more events. FloTrack archived footage. Video footage from each event will be archived and stored in a video library for FloTrack subscribers to watch for the duration of their subscriptions.

Endurance Sportswire
Jun 16th, 2026
Fleet Feet opens fifth San Antonio location.

Fleet Feet opens fifth San Antonio location. June 15, 2026. Leading run specialty retailer strengthens presence in one of the nation's fastest-growing running markets. SAN ANTONIO, Texas, and CARRBORO, N.C. (June 15, 2026) /ENDURANCE SPORTSWIRE/ - Fleet Feet, the nation's largest franchisor with more than 285 locally owned and operated running specialty stores, today announced the opening of a fifth Fleet Feet San Antonio location in Stone Ridge Market, 21019 U.S. Hwy 281 N, Suite 808. The store is operated by Kim Heather, operating partner of Fleet Feet San Antonio since 2024. About Kim Heather Heather joined Fleet Feet as an outfitter in Chicago, where the Fleet Feet community became an integral part of her life. Heather advanced through various roles including store manager, area manager and HR director. In 2024, she relocated to San Antonio where she oversees operations at the Quarry, Rim, Forum and Culebra locations. "When I started at Fleet Feet, I fell in love with the store, the brand and the community," said Heather. "It's been wonderful to see Fleet Feet's impact on runners and walkers in San Antonio, a city home to countless run clubs and races." The opening reflects continual, sustained growth in San Antonio's running community. According to Axios, the 2025 San Antonio Marathon sold out all distances, with locals accounting for 64% of total runners. Over the last two years under Heather, Fleet Feet San Antonio has developed a partnership with the San Antonio Marathon and introduced a reimagined Fleet Feet event for The Big Run 5K. Bringing her prior experience, she has expanded and grown Fleet Feet's training programs, offering everything from beginner 5K training to extensive SATX marathon preparation. Grand Opening and Product Offerings The Fleet Feet in Stone Ridge Market will open June 15, with a grand opening celebration planned for July 11 and 12. The store will also offer a social run and walk group for the surrounding community. Shoppers will find top brands such as Brooks, HOKA, Asics, adidas, Nike, New Balance, Saucony and more, plus experience Fleet Feet's fit id(R) outfitting process, which uses a 3D foot scan to measure foot length, width, volume, and arch height to match runners with the appropriate gear for their stride. "San Antonio has become one of the most active and engaged running markets in the country, and our growth here reflects that momentum," said Jason Jabaut, chief operating officer at Fleet Feet. "Each new store becomes a local hub where runners connect, train together and engage with each other. Kim has done an incredible job building that kind of trust across the existing stores, and this new location extends that same support to even more people." About Fleet Feet Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated specialty run stores. With more than 285 Fleet Feet stores in 40 states and a national headquarters in Carrboro, North Carolina, Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that Running Changes Everything(R) and has been recognized in Fast Company's Brands That Matter, the Inc. 5000 list of America's Fastest-Growing Companies and Best in Business, Newsweek's list of America's Best Retailers and America's Best Online Shops, and PRWeek's Purpose Awards. Stay inspired, motivated and connected at Fleet Feet. Media Contact: Rachel Weiss, Backbone Media Phone: 970-963-4873 ext. 1143 Email: [email protected] Company info. Fleet Feet Contact info. Follow us on. Editor's picks. June 14, 2026. June 11, 2026. June 10, 2026.

SGB Media
Jun 15th, 2026
Fleet Feet opens fifth San Antonio location.

Fleet Feet opens fifth San Antonio location. June 15, 2026 Fleet Feet, the largest U.S. franchisor of owned and locally operated running specialty stores in the U.S. announced the opening of a fifth Fleet Feet San Antonio location in Stone Ridge Market. The store is operated by Kim Heather, operating partner of Fleet Feet San Antonio since 2024. Heather joined Fleet Feet as an outfitter in Chicago and advanced through various roles, including store manager, area manager and HR director. In 2024, she relocated to San Antonio, TX, where she oversees Fleet Feet operations at the Quarry, Rim, Forum and Culebra locations. Over the last two years under Heather, "Fleet Feet San Antonio has developed a partnership with the San Antonio Marathon and introduced a reimagined Fleet Feet event for The Big Run 5K, stated Fleet Feet in a media release. "Bringing her prior experience, she has expanded and grown Fleet Feet's training programs, offering everything from beginner 5K training to extensive SATX marathon preparation." The Fleet Feet store at Stone Ridge Market opens on June 15. The store will carry Brooks, Hoka, Asics, Adidas, Nike, New Balance, Saucony, and more name brands, plus offer Fleet Feet's Fit ID outfitting process, which uses a 3D foot scan to measure foot length, width, volume, and arch height to match runners with the appropriate gear for their stride. "San Antonio has become one of the most active and engaged running markets in the country, and our growth here reflects that momentum," said Jason Jabaut, chief operating officer at Fleet Feet. "Each new store becomes a local hub where runners connect, train together and engage with each other. Kim has done an incredible job building that kind of trust across the existing stores, and this new location extends that same support to even more people." Image courtesy Fleet Feet San Antonio

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