F

Fleetsmith

Cloud-based Apple device management platform

Overview

Fleetsmith provides a cloud-based Apple device management platform for businesses, with tight integration to G Suite and Office 365. It automatically configures devices for new hires, enforces security policies, and keeps apps up to date through a single cloud dashboard. It distinguishes itself by specializing in Apple devices and offering end-to-end provisioning, security enforcement, and fleet visibility in one platform. Its goal is to reduce manual IT work by automating setup, security, and updates across the fleet.

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About Fleetsmith

Simplify's Rating
Why Fleetsmith is rated
F
Rated D- on Competitive Edge
Rated F on Growth Potential
Rated D- on Differentiation

Industries

Enterprise SoftwareCybersecurity

Company Size

1-10

Company Stage

Series B

Total Funding

$40.8M

Headquarters

San Francisco, CA

Founded

2016

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Simplify's take

What believers are saying

  • Apple’s 2026 global Business portal broadens the original Fleetsmith workflow worldwide.
  • Apple Business Essentials keeps basic MDM free, reducing SMB adoption friction.
  • Archived reviews still show 4.6/5 ratings, proving strong product loyalty before shutdown.

What critics are saying

  • Apple shut Fleetsmith on October 21, 2022; fleetsmith.com logins no longer work.
  • Apple Business Essentials now absorbs Fleetsmith’s SMB use case, eliminating independent pricing power.
  • Legacy customers face forced migrations and device erasure if profiles were not archived.

What makes Fleetsmith unique

  • Apple embedded Fleetsmith’s automation into Apple Business Essentials and Apple Business Manager.
  • Its original moat was Apple-only MDM with zero-touch deployment and patch automation.
  • Google Workspace and Microsoft 365 integrations targeted SMBs already standardized on those stacks.

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Funding

Total Funding

$40.8M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Company News

Sensible Systems
Dec 6th, 2021
Apple Inc acquired Fleetsmith on Dec 6th 20'.

A little more than a year ago, Apple acquired a platform called Fleetsmith with the intention of using it to create business management software.

BuzzOrange
Jul 3rd, 2020
【蘋果為什麼每次都低調行事?】Apple 收購 IT 管理新創 Fleetsmith,試圖建立全球蘋果版圖

蘋果收購其他公司的新聞已不稀奇,但它的收購始終秉持著同一個核心理念「收購特定領域有前途的初創企業,然後再將它們整合到蘋果的產品或技術組合中」。蘋果於上月底收購了 Mac 及 iOS 裝置管理工具業者 [...]

The San Francisco News
Jun 25th, 2020
Fleetsmith receives financing of $40M in funding

Since its founding, Fleetsmith has raised over $40 million in funding, the majority of which came in its last investment round where it came up with $30 million from backers like its primary investor Menlo Ventures.

Executive People
Jun 25th, 2020
Apple koopt Device Management specialist Fleetsmith

Apple koopt voor een onbekend bedrag de Californische device management specialist en startup Fleetsmith.

PYMNTS
Jun 24th, 2020
Apple Snaps Up Startup With Device Management Platform

It would probably be a stretch to say that no one could have predicted this deal. Fleetsmith, a startup that has built a platform enabling corporate IT crews to manage Apple devices, has been acquired by the tech giant, the company's founders confirmed in a blog post. "Today we have some exciting news to share: Fleetsmith is now part of Apple," Fleetsmith CEO and Co-founder Zack Blum and Jesse Endahl, CSO and co-founder, announced in a blog post on the company's website. "We're thrilled to join Apple," the company's co-founders wrote. "Our shared values of putting the customer at the center of everything we do without sacrificing privacy and security means we can truly meet our mission, delivering Fleetsmith to businesses and institutions of all sizes, around the world." Terms of the deal were not disclosed. Apple, which recently became the first U.S. company to have a market cap of $1.5 trillion, confirmed the deal in the trade press, but has not released an official announcement.

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