Flipdish

Flipdish

Online ordering system for restaurants

About Flipdish

Simplify's Rating
Why Flipdish is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Software

Enterprise Software

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$148.3M

Headquarters

Dublin, Ireland

Founded

2015

Overview

Flipdish provides an online ordering platform and a set of digital tools that help restaurants and takeaways grow their business. Its subscription-based system includes online ordering, self-service kiosks, and marketing services, which make it easier for customers to place orders and for restaurants to reach and engage them. The platform helps reduce dependence on third-party delivery apps, allowing restaurants to keep more control over their customer relationships and brand identity. Flipdish serves a wide range of clients—from small local eateries to big international chains—and operates in 15 countries with over 3,000 customers. Its goal is to help restaurants increase order volume, improve customer engagement, and expand their brand globally.

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Simplify's Take

What believers are saying

  • Brian O'Driscoll's CFO appointment accelerates scaling post-$100M Tencent investment.
  • Ondway and Ryde partnerships enhance Dublin last-mile delivery efficiency.
  • AI marketing tools boost targeted Google, social, SMS campaigns for clients.

What critics are saying

  • Toast POS erodes US kiosk expansion with 30% YoY growth bundles.
  • GloriaFood captures small restaurants via free ordering platform.
  • OpenAI GPT-5 lets DoorDash commoditize AI Phone Agent by Q1 2026.

What makes Flipdish unique

  • Flipdish AI Phone Agent converts calls to orders using brand voice and upsells.
  • Subscription model bypasses aggregators, retaining customer data control.
  • Jinoby acquisition delivers complete POS and restaurant management system.

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Funding

Total Funding

$148.3M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Paid Vacation

Health Insurance

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

0%
Hotel & Restaurant Times
Dec 3rd, 2025
Flipdish appoints Brian O'Driscoll as Chief Financial Officer

Flipdish appoints Brian O'Driscoll as Chief Financial Officer. Brian is a seasoned technology-sector CFO and Chartered Director with more than 20 years' experience scaling high-growth organisations. Flipdish, the leader in AI technology for hospitality, today announces the appointment of Brian O'Driscoll as Chief Financial Officer as the company enters its next phase of growth. Brian O'Driscoll is a seasoned technology-sector CFO and Chartered Director with more than 20 years' experience scaling high-growth organisations, leading complex transactions, and building world-class finance and operational capabilities. His background spans growth-stage SaaS companies, private equity environments, and large-scale multinational expansion. Prior to joining Flipdish, Brian served as CFO of TitanHQ, where he partnered with private equity investors to drive accelerated growth, enhance operational performance, and deliver a successful exit. Before TitanHQ, he was senior finance leader for Qualtrics in Europe, overseeing the organisation's EMEA expansion from 75 to 750 employees and contributing to its global sale to SAP for 8 billion dollars, paving the way for its subsequent IPO. A strategic appointment for Flipdish's next chapter. Conor McCarthy, co-founder and CEO of Flipdish, commented: "Brian brings exceptional financial and operational expertise, together with deep experience supporting high-growth technology companies. As Flipdish continues to scale, his leadership will accelerate our strategy, sharpen our execution, and unlock the next phase of growth for our customers and for Flipdish." Brian O'Driscoll, incoming CFO of Flipdish, added: "I am thrilled to join Flipdish as it enters its next phase of growth. I have spent my career helping high-growth technology companies scale with clarity and discipline, and I look forward to bringing that experience to Flipdish as we enhance performance and deliver long-term value for our customers, partners, employees, and investors."

Contact Center Technology Insights
Nov 19th, 2025
Flipdish Launches AI Phone Agent to Make Every Call an Order

Flipdish launches AI Phone Agent to make every call an order. Flipdish, known as a frontrunner in applied AI for the hospitality sector, has introduced its newest innovation - Flipdish AI Phone Agent, an advanced conversational AI designed to ensure restaurants never lose a call or an order. With this launch, the company takes a significant leap toward integrating AI throughout its platform, allowing restaurants to offer faster service, greater consistency, and improved revenue without increasing staff workload. The announcement took place at Dished Live '25 in London, where CEO Conor McCarthy revealed how the new system strengthens Flipdish's mission of enhancing every customer interaction. The AI-powered phone solution instantly responds to customer calls, accurately processes orders, offers personalized upsells, securely handles payments, and forwards the final order to the restaurant's POS or kitchen printer - all within the Flipdish ecosystem. "In restaurants everywhere, the phone never stops ringing. But every missed call is an order lost to the competition," said Conor McCarthy, CEO and Co-Founder of Flipdish. "Flipdish AI Phone Agent ensures every call is answered, every order captured, and every customer served perfectly, without adding a single shift to the rota. This isn't just another AI tool. It's the next evolution of the Flipdish platform, combining our deep hospitality expertise with advanced conversational AI to make operations more efficient, and more profitable." How it functions. Flipdish designed the AI Phone Agent to act like a top-performing staff member - only faster, more reliable, and optimized to boost revenue on every call. The system: * Immediately answers every call with AI trained on the restaurant's own brand voice * Naturally verifies orders, including notes, modifications, and delivery details * Recommends add-ons and featured items to lift average order value * Accepts secure payments during the call * Sends each completed order straight to Flipdish POS or the kitchen printer This eliminates missed calls, minimizes human error, and reduces the need for additional employees. Intelligence across the Flipdish platform. Because the AI Phone Agent integrates directly into the greater Flipdish platform, restaurants gain a unified AI-powered environment for online ordering, POS, loyalty programs, and marketing. For brands with multiple locations, the tool ensures a consistent tone, accurate menus, and uniform customer experiences - whether customers engage online, via app, in-store, or over the phone. Every phone order also feeds into Flipdish's data engine, unlocking deeper operational insights and enabling more effective marketing automation. Boosting loyalty and personalized engagement. The AI Phone Agent strengthens customer loyalty by ensuring every phone order contributes to the restaurant's Flipdish rewards program. The system identifies returning customers, checks their loyalty status, and can recommend customized offers to encourage repeat business. This transforms casual callers into long-term loyal guests. The solution is currently available to restaurants and takeaway businesses across the UK, Ireland, and select international regions. It works seamlessly with Flipdish POS, loyalty systems, and kitchen printers. "This launch shows how AI can be truly transformative when it's built into a platform that already runs a restaurant's operations," added McCarthy. "We're not adding complexity, we're removing it, by letting AI handle the repetitive work so people can focus on great hospitality."

Business Post
Jul 2nd, 2023
Flipdish backs last-mile delivery start-up Ondway

Dublin-based on-demand delivery provider enables access to hundreds of independent couriers in the capital

Business Post
May 29th, 2023
Flipdish eyes profitability as it makes acquisition

Irish tech unicorn has acquired point-of-sales firm Jinoby and is rolling out what it calls a complete restaurant management system

PYMNTS
Jan 10th, 2023
Autonomous Delivery Gets Boost From Pilots In France And Germany

European retailers and tech companies are moving ahead with the development of autonomous delivery vehicles. While small delivery robots that stick to sidewalks have been deployed in some trial locations across the continent, fully autonomous delivery vehicles have yet to hit European roads in the absence of regulation. But recent pilot projects in Germany and France point to an evolving landscape and provide a glimpse into the future of European logistics

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