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Flipdish

Online ordering platform for restaurants

Overview

Flipdish provides an online ordering and customer engagement platform for restaurants and takeaways. Its subscription-based software includes online ordering, self-service kiosks, and marketing tools that help businesses accept orders digitally, manage brand, and grow customer engagement across multiple channels. The system works by offering a centralized suite of digital tools that restaurants pay a recurring fee to access, enabling them to take orders directly instead of through third-party aggregators, while preserving brand identity and customer relationships. Flipdish serves a wide range of clients from small local eateries to large chains across 15 countries, aiming to increase order volumes and strengthen brands for its restaurant customers.

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About Flipdish

Simplify's Rating
Why Flipdish is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEnterprise Software

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$148.3M

Headquarters

Dublin, Ireland

Founded

2015

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Simplify's take

What believers are saying

  • October 2026 AI launches give Flipdish a credible upsell path into existing customers.
  • September 2026 AI Phone Agent traction proves direct ROI and short payback for restaurants.
  • Hiring a CFO and enterprise sales roles suggests preparation for scale and tighter execution.

What critics are saying

  • Flipdish still depends on Google Ads and marketplace traffic for AI Marketing economics.
  • November 2026 job postings for Legal Counsel signal heavier compliance exposure in data and labor.
  • Toast, Square, and Deliverect can bundle broader payments ecosystems and squeeze standalone ordering vendors.

What makes Flipdish unique

  • Flipdish bundles ordering, POS, kiosks, loyalty, and AI into one restaurant stack.
  • In 2026, AI Phone Agent handled 13,000 orders and €270,000 revenue.
  • October 2026 launches added AI Marketing and Flippy AI for daily operator actions.

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Funding

Total Funding

$148.3M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Paid Vacation
  • Health Insurance

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

1%
Flipdish
Oct 14th, 2026
Flipdish expands AI capabilities with AI Marketing and Flippy AI.

Flipdish expands AI capabilities with AI Marketing and Flippy AI. Technologies help restaurants attract new customers, understand performance and act on opportunities through one connected platform Dublin, Ireland, 14 October 2026 - Flipdish, the all-in-one AI platform for restaurants, announced today that it has increased its AI capabilities by launching Flipdish AI Marketing. and Flippy AI, its conversational assistant available via the Flipdish App. Flipdish AI Marketing Flipdish AI Marketing provides independent restaurants with an always-on AI growth engine. It enables automated Google Ad campaigns that attract new customers and generate more direct orders. By connecting marketing more closely with the restaurant's location, menu and website, it helps operators compete for local demand. On a daily basis, it analyses the performance of the campaigns and makes adjustments to keywords, ad copy, bidding strategies and tests. Rather than making restaurant owners become marketing experts, AI Marketing automates this task, while still giving full control to the operators. Through the Flipdish Portal, they can track orders, new customers, advertising spend and return on advertising investment, see how campaigns are being improved and manage their monthly spend. Flippy AI Flippy AI acts as a command centre inside the Flipdish App. It provides access to business insights through a single conversational interface where operators can ask their restaurant anything, and take action immediately. For example, you can ask Flippy AI for data on sales performance, advice on how to generate more orders, to update your opening hours across owned channels as well as marketplaces, or to update your menu to reflect any missing items. With AI Marketing, Flipdish will drive more orders, and Flippy AI will allow operators to run and develop their business overall. "AI defines the future of successful restaurant businesses. Operators who adopt AI for their marketing as well as daily operation will be the most equipped to grow, maintain their margins and compete against the big players," said Conor McCarthy, Co-Founder and CEO of Flipdish. "These new AI capabilities build on the offering that began with our AI Phone Agent and show Flipdish is willing to do the hard work around AI so our customers don't have to. We are investing in technology that applies AI to real commercial and operational challenges, from winning new customers to knowing where to focus next," said Conor McCarthy, Co-Founder and CEO at Flipdish. "This represents a sea change in restaurant technology. Instead of simply displaying information, AI can identify opportunities, recommend the next move and help operators turn better decisions into business growth." "AI Marketing gives me a clearer picture of what my marketing is doing for the business and a deeper understanding of the results" said Mark Nguyen, Flipdish customer and owner at Orient Express in Killbarrack, Dublin. "As a restaurant owner, I want to know how my marketing spend is working for me, rather than just seeing that ads are running. Having that visibility helps me understand where the value is coming from. I'm also interested to see how it develops over time, and I expect it to become more effective as it gathers more data." Flipdish AI Marketing and Flippy AI are available to Flipdish customers in the UK and Ireland now. To get in touch with the press team, please email: [email protected] Interested? Get in touch for a quote today.

Hotel & Restaurant Times Magazine
Dec 3rd, 2025
Flipdish appoints Brian O'Driscoll as Chief Financial Officer

Flipdish appoints Brian O'Driscoll as Chief Financial Officer. Brian is a seasoned technology-sector CFO and Chartered Director with more than 20 years' experience scaling high-growth organisations. Flipdish, the leader in AI technology for hospitality, today announces the appointment of Brian O'Driscoll as Chief Financial Officer as the company enters its next phase of growth. Brian O'Driscoll is a seasoned technology-sector CFO and Chartered Director with more than 20 years' experience scaling high-growth organisations, leading complex transactions, and building world-class finance and operational capabilities. His background spans growth-stage SaaS companies, private equity environments, and large-scale multinational expansion. Prior to joining Flipdish, Brian served as CFO of TitanHQ, where he partnered with private equity investors to drive accelerated growth, enhance operational performance, and deliver a successful exit. Before TitanHQ, he was senior finance leader for Qualtrics in Europe, overseeing the organisation's EMEA expansion from 75 to 750 employees and contributing to its global sale to SAP for 8 billion dollars, paving the way for its subsequent IPO. A strategic appointment for Flipdish's next chapter. Conor McCarthy, co-founder and CEO of Flipdish, commented: "Brian brings exceptional financial and operational expertise, together with deep experience supporting high-growth technology companies. As Flipdish continues to scale, his leadership will accelerate our strategy, sharpen our execution, and unlock the next phase of growth for our customers and for Flipdish." Brian O'Driscoll, incoming CFO of Flipdish, added: "I am thrilled to join Flipdish as it enters its next phase of growth. I have spent my career helping high-growth technology companies scale with clarity and discipline, and I look forward to bringing that experience to Flipdish as we enhance performance and deliver long-term value for our customers, partners, employees, and investors."

Intent Amplify
Nov 19th, 2025
Flipdish Launches AI Phone Agent to Make Every Call an Order

Flipdish launches AI Phone Agent to make every call an order. Flipdish, known as a frontrunner in applied AI for the hospitality sector, has introduced its newest innovation - Flipdish AI Phone Agent, an advanced conversational AI designed to ensure restaurants never lose a call or an order. With this launch, the company takes a significant leap toward integrating AI throughout its platform, allowing restaurants to offer faster service, greater consistency, and improved revenue without increasing staff workload. The announcement took place at Dished Live '25 in London, where CEO Conor McCarthy revealed how the new system strengthens Flipdish's mission of enhancing every customer interaction. The AI-powered phone solution instantly responds to customer calls, accurately processes orders, offers personalized upsells, securely handles payments, and forwards the final order to the restaurant's POS or kitchen printer - all within the Flipdish ecosystem. "In restaurants everywhere, the phone never stops ringing. But every missed call is an order lost to the competition," said Conor McCarthy, CEO and Co-Founder of Flipdish. "Flipdish AI Phone Agent ensures every call is answered, every order captured, and every customer served perfectly, without adding a single shift to the rota. This isn't just another AI tool. It's the next evolution of the Flipdish platform, combining our deep hospitality expertise with advanced conversational AI to make operations more efficient, and more profitable." How it functions. Flipdish designed the AI Phone Agent to act like a top-performing staff member - only faster, more reliable, and optimized to boost revenue on every call. The system: * Immediately answers every call with AI trained on the restaurant's own brand voice * Naturally verifies orders, including notes, modifications, and delivery details * Recommends add-ons and featured items to lift average order value * Accepts secure payments during the call * Sends each completed order straight to Flipdish POS or the kitchen printer This eliminates missed calls, minimizes human error, and reduces the need for additional employees. Intelligence across the Flipdish platform. Because the AI Phone Agent integrates directly into the greater Flipdish platform, restaurants gain a unified AI-powered environment for online ordering, POS, loyalty programs, and marketing. For brands with multiple locations, the tool ensures a consistent tone, accurate menus, and uniform customer experiences - whether customers engage online, via app, in-store, or over the phone. Every phone order also feeds into Flipdish's data engine, unlocking deeper operational insights and enabling more effective marketing automation. Boosting loyalty and personalized engagement. The AI Phone Agent strengthens customer loyalty by ensuring every phone order contributes to the restaurant's Flipdish rewards program. The system identifies returning customers, checks their loyalty status, and can recommend customized offers to encourage repeat business. This transforms casual callers into long-term loyal guests. The solution is currently available to restaurants and takeaway businesses across the UK, Ireland, and select international regions. It works seamlessly with Flipdish POS, loyalty systems, and kitchen printers. "This launch shows how AI can be truly transformative when it's built into a platform that already runs a restaurant's operations," added McCarthy. "We're not adding complexity, we're removing it, by letting AI handle the repetitive work so people can focus on great hospitality."

Business Post
Jul 2nd, 2023
Flipdish backs last-mile delivery start-up Ondway

Dublin-based on-demand delivery provider enables access to hundreds of independent couriers in the capital

Business Post
May 29th, 2023
Flipdish eyes profitability as it makes acquisition

Irish tech unicorn has acquired point-of-sales firm Jinoby and is rolling out what it calls a complete restaurant management system

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