Flo Energy

Flo Energy

Singapore-based 100% renewable electricity retailer

Overview

Flo Energy Singapore Pte Ltd is an electricity retailer focusing on 100% renewable electricity for businesses in Singapore, with plans to serve residential customers in the future. It hedges prices by purchasing electricity upfront through futures contracts and offers fixed-rate plans for 12 to 24 months. Its Flo Commitment matches a customer’s usage with regional Renewable Energy Certificates (RECs), which are redeemed quarterly so customers can verify renewable claims, and the FlowSmart dashboard provides monitoring, along with Flo Solar Solutions and tenant-management services. The company differentiates itself by restricting itself to renewables, using in-house technology to control costs, expanding to Australia, and backing from Vitol to support growth, all with the goal of accelerating the global energy transition.

Significant Headcount Growth

About Flo Energy

Simplify's Rating
Why Flo Energy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Energy

Enterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Singapore

Founded

2021

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Simplify's Take

What believers are saying

  • Equinix signed Flo for 11.5MWp in August 2026, expandable to 50MWp.
  • Equinix’s Singapore renewable portfolio reaches 215MWp by 2028, expanding Flo-linked volumes.
  • AER approved Flo Energy Australia’s gas retailer authorization on March 20, 2026.

What critics are saying

  • Singapore demand concentrates in one crowded OEM market with ruthless price competition.
  • Equinix is a flagship customer; any churn damages Flo’s credibility fast.
  • Australia gas retail authorization in 2026 adds regulatory complexity and execution drag.

What makes Flo Energy unique

  • Flo is Singapore’s largest independent electricity retailer, now winning data-center PPAs in 2026.
  • Its August 2026 Equinix deal is Flo’s first Data Centre Solutions customer.
  • Flo pairs renewable retail with solar PPAs, tenant management, and metering software.

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Benefits

Paid Vacation

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

6%

2 year growth

6%
Tech Coffee House
Aug 18th, 2026
Equinix signs fourth solar PPA in Singapore.

Equinix signs fourth solar PPA in Singapore. techcoffeehouse Equinix has signed its fourth renewable energy Power Purchase Agreement (PPA) in Singapore, partnering with independent electricity retailer Flo Energy Singapore to add solar capacity as it scales artificial intelligence (AI) and cloud infrastructure on the island. The deal with Equinix will draw at least 11.5MWp of solar capacity from commercial and industrial rooftop installations across Singapore, with an option to expand to 50MWp. It is the first Data Centre Solutions customer for Flo Energy Singapore, the country's largest independent electricity retailer. Fourth agreement pushes portfolio past 200MWp. The Flo agreement is Equinix's fourth renewable energy deal in Singapore over the past two years, and will lift its cumulative local renewable energy portfolio to 215MWp by 2028. Combined, Equinix's Singapore agreements are expected to generate about 250,000MWh of electricity a year, roughly equivalent to the annual charging needs of 60,000 electric vehicles in the country. * At least 11.5MWp of new solar capacity, with an option to expand to 50MWp * Local renewable energy portfolio to reach 215MWp by 2028 * Combined agreements to generate approximately 250,000MWh annually * Equinix holds more than 1,490MW of wind and solar PPAs across 11 countries "Singapore's position as a trusted global AI and digital hub will be underpinned by digital infrastructure that is resilient, sustainable and built for the future. Our fourth PPA is a significant milestone that reflects the power of collaboration across Singapore's public and private sectors," said Yee May Leong, Managing Director, Singapore, Equinix. Land-constrained market drives new procurement models. The agreement broadens Equinix's renewable energy sourcing strategy in Singapore by expanding participation from private-sector providers, complementing existing initiatives such as SolarNova 7 and JTC Jurong Island. "Singapore's data center sector is entering a new phase in which energy availability and sustainability considerations are becoming increasingly strategic. Equinix's latest agreement highlights how operators are diversifying their renewable energy sourcing models and collaborating with a wider ecosystem of partners. In a market shaped by land and grid constraints, multi-stakeholder approaches will play a critical role in supporting the continued growth and decarbonisation of digital infrastructure," said Soon Chen Kang, Senior Research Analyst, 451 Research, S&P Global Market Intelligence. "With Singapore's limited space, we need to think differently about how we make renewable energy more accessible for businesses with renewable aspirations. By bringing together generation from commercial and industrial rooftop solar projects across Singapore, this agreement demonstrates how we can help businesses support renewable energy at scale through our Data Centre Solutions, even in a land-constrained market," said Matthijs Guichelaar, Chief Executive Officer, Flo Energy Singapore. Beyond the PPA, Equinix has committed more than S$9 million to research alternative clean energy sources in Singapore, including geothermal energy and small modular reactors, and is developing a Co-Innovation Facility with the National University of Singapore focused on next-generation sustainability and energy technologies for data centres. Share with your friends: Loading...

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