Flo Health

Flo Health

Digital women’s health tracking and insights

About Flo Health

Simplify's Rating
Why Flo Health is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Social Impact

Healthcare

Company Size

501-1,000

Company Stage

Series C

Total Funding

$276.4M

Headquarters

London, United Kingdom

Founded

2015

Overview

Flo Health develops a mobile app that helps women manage their health by tracking menstrual cycles, ovulation, pregnancy, and menopause. The app uses user-entered data and signals from the body to provide personalized health insights, curated content, and a private community where users can ask questions. It features a large team of medical experts and tools like Flo Anonymous Mode to protect privacy. Users access cycle and fertility tracking, educational content, and health resources through the app, with some features and access donated to users in need through pro-social programs. Flo also partners with research and health organizations to advance women’s health and reduce knowledge gaps. The goal is to democratize access to accurate, personalized health information for women worldwide and empower proactive health management while improving health literacy and reducing stigma.

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Simplify's Take

What believers are saying

  • Perimenopause research in npj Women's Health positions Flo to capture younger demographics early.
  • Mandy Ginsberg joins board January 2025, accelerating scaling like Match Group's growth.
  • UNFPA partnership donates 17 million subscriptions, lowering acquisition costs in 66 countries.

What critics are saying

  • EU AI Act bans Flo's high-risk cycle algorithms in Europe by March 2026 without validation.
  • Apple's Health app upgrades render Flo redundant for 40% iOS users by WWDC 2026.
  • Ovia Health captures employer contracts, diverting Flo's U.S. users within 12-24 months.

What makes Flo Health unique

  • Flo launches Flo for Perimenopause, targeting 1 billion underserved women with personalized guidance.
  • Flo's MACROS system automates medical content updates with 120+ experts validating AI suggestions.
  • Flo's Anonymous Mode wins TIME's Best Invention 2023, prioritizing privacy in women's health.

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Funding

Total Funding

$276.4M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$200M
Flo Health

Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Flexible Work Hours

Hybrid Work Options

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Sabbatical Leave

Performance Bonus

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Tech Times
Jan 21st, 2026
Flo Health Recognized by Google Play for Wearable Innovation Across Asia

Flo Health recognized by Google Play for wearable innovation across asia. Flo Health, the company behind the globally trusted Flo App, has been named a Google Play Best of 2025 Award winner in the Best for Watches category across Hong Kong, Taiwan, and Macau, reinforcing its position as a leader in women's digital health innovation. The recognition highlights Flo Health's continued investment in wearable technology and its commitment to delivering high-quality, science-backed health experiences beyond smartphones. As part of Google Play's annual "Best of" program, the award honors apps that demonstrate outstanding product experience, technical excellence, and consistent value for users. According to Google Play's Best of 2025 team, this year's winners were selected for their ability to "push boundaries and expectations" while maintaining regular, high-quality updates and meaningful engagement with users. The Flo App's wearable experience stood out for its usability, reliability, and thoughtful design, particularly in markets where smartwatch adoption continues to grow rapidly. Available on compatible Google Wear OS devices, the Flo App for watches provides users with at-a-glance cycle insights, reminders, symptom logging, and health updates designed to fit seamlessly into everyday routines. By extending core functionality to wearables, Flo Health enables users to stay informed and connected to their health without reaching for their phones. Roman Bugaev, Chief Technology Officer at Flo Health, emphasized the importance of meeting users across devices. "Our mission has always been to help women and people who menstruate better understand their bodies through evidence-based insights," Bugaev said. "Being recognized by Google Play across multiple regions validates our approach to building an intuitive, accessible tool, whether on phones, watches, or emerging platforms." The award also reflects Flo Health's broader leadership in femtech. With tens of millions of monthly active users worldwide, the Flo App supports individuals through every stage of reproductive health, from cycle tracking and fertility awareness to pregnancy and menopause. Its wearable features complement the app's mobile experience, offering timely nudges and insights that align with users' daily lives. Beyond product innovation, Flo Health is widely recognized for its emphasis on privacy, security, and medical credibility. Supported by a global network of medical experts, the Flo App delivers personalized health insights grounded in clinical guidance, while features like Anonymous Mode underscore the company's commitment to user trust. The Google Play Best of 2025 Award adds to a growing list of global recognitions for Flo Health and signals the increasing importance of wearable health technology. As smart devices become more embedded in daily life, the Flo App's success across Hong Kong, Taiwan, and Macau demonstrates how thoughtful design and evidence-based innovation can scale across regions and platforms.

Startup Rise EU
Aug 26th, 2025
Flo Health Raises $200M, Hits Unicorn Status

Flo Health, the top women's health app, raised over $200M in Series C funding from General Atlantic, boosting its valuation past $1 billion and achieving unicorn status. The investment will aid Flo's growth into new segments like perimenopause and menopause, enhance tech-driven insights, and expand R&D. Flo aims to reach 1 billion women globally, with nearly 70 million monthly active users and 5 million paid subscribers as of June 2024. Gross bookings for 2024 are expected to exceed $200M.

PR Newswire
Jul 31st, 2025
Flo Reaches Settlement in Class Action Lawsuit After Judge Said He Would Toss Plantiffs' Claim

Flo Health's Anonymous Mode feature was recognized as one of TIME's Best Inventions 2023 and also named a finalist for Fast Company's 2023 World Changing Ideas Awards in the Rapid Response category as part of the company's commitment to privacy.

FinSMEs
Jul 21st, 2025
Flo App Introduces Cutting-Edge Perimenopause Support: A Technological Breakthrough in Women's Health

In a landmark moment for digital health innovation, Flo Health, the world's number one women's health app, has unveiled a groundbreaking technological solution designed to transform the way women experience perimenopause.

2Trom News Group
Jul 17th, 2025
Flo for Perimenopause is Launching to Empower the 1 Billion+ Women Who Experience Perimenopause Without the Support They Deserve

Flo Health, the #1 women's health app worldwide [1] chosen by over 420 million people, today announces the launch of "Flo for Perimenopause," a new in-app offering of personalized guidance and support for women who are in, entering, or curious about perimenopause.

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