Flodesk, an email marketing platform used by over 100,000 small businesses, has launched Flodesk Studio, a standalone AI design app that combines AI generation with manual editing control. The app is free during beta and exports to most email service providers. Studio is built on a library of professionally designed email templates. Users describe their desired design, and the app generates an email matching their brand identity, which can then be refined through AI prompts or manual pixel-level adjustments. The average Flodesk email creation time drops from two hours to under five minutes. The platform exports finished designs as HTML to services including Mailchimp, Klaviyo, Beehiiv and Kit. Flodesk plans to expand Studio beyond email generation to include forms and web pages.

The best email design software (Flodesk drag & drop email marketing review). As an email marketer of over 11 years, and through trial & error I've discovered the best email design software out there for creatives & small businesses alike... Yep, way before I started my website design business in 2015, I actually ran email marketing campaigns for several other companies before this (from B2B software, to ecommerce print companies and more). So I've been around the block; using different platforms, seeing different email design trends change, and discovering what works best for me (and my web design clients!). Table of Contents *Disclaimer: This post contains affiliate links where I get a small commission if you make a purchase, so thank you in advance for your support! Please know I would never recommend anything that I don't personally LOVE myself. What is the best email design software for your marketing campaigns? So after trying several of the most popular email marketing platforms and their email design tools, my favourite of them all has to be Flodesk*. Flodesk are relatively new on the scene for email marketing platforms and I first started experimenting with their features back in 2020, falling quickly in love with their intuitive email design software. As a creative myself, I found myself feeling constantly frustrated with how difficult it was to design beautiful email templates in other tools like Mailchimp, Convertkit, ActiveCampaign, Mailerlite etc. These tools either required coding knowledge, awkward mobile device views, or clunky drag and drop editors that looked very basic. And I knew my website design clients felt the same way too, with one of the biggest things putting them off getting started with email marketing being how difficult the email design process was! Below are some more in-depth reasons as to how Flodesk's email design platform* feels so much more intuitive... Customise the best responsive email templates. Flodesk comes with a large range of beautiful email campaign templates for you to use and customise, helping you to get started straight away OR you can easily start from scratch too and create your own fully custom email designs. But regardless of what you choose, your emails in Flodesk will always be mobile responsive, which is hugely important when more than 1/3 of all emails are opened on an iPhone! The issue with other email platforms is that you might be encouraged to design your emails in a graphic design program (eg. Canva) first, but this isn't always a great idea for: * Email deliverability & usability (large image files can be more likely to be flagged by spam) * Email accessibility (it's harder to convey information through images vs text for screenreaders) * Mobile responsiveness! (eg. text size won't adjust based on the screen if it's built into a graphic) Design with ease with Flodesk's drag-and-drop email builder. Designing a no-code, no-graphic-design-program-needed email in Flodesk is incredibly easy with their drag and drop email builder. There are lots of different 'content blocks' to choose from to add to your designs, including prebuilt layouts, product blocks, countdown timers and more! All without needing to know any HTML. Each block is completely customiseable too, from the spacing to the colours and fonts. My clients LOVE how easy this email builder is for creative, visual brains. Add engaging polls to emails *new*. Flodesk recently released an awesome new feature where you can add interactive 'poll' blocks to your emails. Give your subscribers a choice to click, and it will display a dynamic poll results page. You can also connect each choice to a segment or custom field, so you can collect more information about your subscribers as they vote. This email feature is such a great way to encourage engagement in your emails, and not something that many email design softwares offer! As well as being able to create beautiful email designs in Flodesk*, you can create a cohesive brand experience by designing your email sign up forms in their platform too. There are also plenty of customiseable sign up form templates to choose from, and they've recently added some really fun new features too... Add videos to your sign up forms to create that personal connection, add countdown timers to make a sense of urgency, and even gamify your sign up forms with the fun 'spinner forms' too. All incredibly simple to set up with no code knowledge needed. *NEW* Try their email design tool - Flodesk Studio. All of the above features are built in to their email marketing tool, but as of summer 2026 they also have a standalone email design tool that helps you create beautifully designed emails with just a few clicks and prompts: Flodesk Studio. Each element/block is created by real human designers, but the tool is AI-powered to efficiently piece the right blocks together and apply your brand styling to tailor the email to YOU. It's an incredible tool with LOADS more design options and control, and with just a couple of clicks you can import the full design into your Flodesk account ready to send to your subscribers! How to design beautiful emails. What goes into the making an email campaign look beautiful? Below are some tips to help you... Use your brand colours (but check contrast & readability). Creating a consistent brand theme across your website, content and email marketing is really important, so you can use your 'Branding' settings in Flodesk or Flodesk Studio to set your brand colours and make them easy to access when designing. However just be sure to check that there's enough contrast between backgrounds and text colours to make the text readable! Less is more when designing emails. Minimal emails can sometimes have more impact than heavily designed ones, and it's also important to consider your email deliverability as well, as generally lots of image files & graphics in one email can cause issues with spam filters. Make text scannable. Break up large chunks of text with subheadings and bullet points to make it easy to scan through, and try to keep your content as concise as possible. Break into sections with images & design features. If you're creating email newsletters with different segments & sections, you can use line blocks, or different coloured backgrounds, or images to create those distinctions. Get inspired with Flodesk's pre-built 'layout' blocks. Flodesk have loads of gorgeous 'layout' blocks to choose from that you can customise to look totally unique in your email designs. I love using these to add a bit of interest to my emails! There are loads of these in the native Flodesk email designer, and in their Flodesk Studio design tool too. Why I love and use Flodesk for myself and my design clients. I've been using Flodesk* for over 6 years now, and absolutely love it, but I also recommend it to many of my website design clients as well. Yes, the intuitive email design software has a huge part to play in this, but there are lots of other reasons why I love Flodesk as well... Easy automations & link actions. If the idea of email automation sounds scary, Flodesk has made this really and intuitive, much like their email design tool. It's easy to set up automated workflows that send out freebie emails, welcome emails and sales sequences to your subscribers while you're sleeping, AND their new 'link actions' feature means you can automatically segment your subscribers or add them to workflows based on what they're clicking on in your emails too. Integrate easily with any website. As a Squarespace designer, I recommend Flodesk for my web design clients because it's so easy to connect. But it's also incredibly easy to connect to WordPress, Showit, Shopify, and really any website platform too! Create custom email templates & form templates to share. Not only can you use and customise Flodesk's email and form templates, you can also create your own templates to share with clients or sell too! In-depth analytics. Flodesk has a whole, in-depth 'Analytics' area in their dashboard which dives deep into email opens and clicks, subject lines, sign up form performance and email subscriber analysis too. See quickly the best days & times to send emails, which sign up forms are bringing you the most subscribers, and much more. Get 25% off your first year of Flodesk! If you're seriously considering using Flodesk and your email design software, you can start with a 30 day free trial plus 25% off your first year*of your subscription using my sign up link below. With 11 years as a Squarespace website designer, content creator and online educator, Rosanna (aka Anna) shares tips and resources about branding, content marketing and running an online business on her blog. She's also a Flodesk University Instructor (with 12+ years expertise in email marketing), and runs Cornwall's most popular travel & lifestyle blog too.

The best email marketing platform for florists. Strelitzia Software is Now an Official Flodesk Partner am incredibly excited to share something I have been working towards for a while. At Strelitzia, Strelitzia Software is now an official partner of Flodesk, widely recognised as one of the best email marketing platforms for florists and creative businesses. This is a big moment for Strelitzia Software. I have always believed that running your business efficiently is only half the story. The other half is how you connect with your customers, and finding the best partners that help your business blossom (pun intended), and finding the best email marketing platforms for florists has been a key part of solving that challenge. Strelitzia Software has officially partnered with Flodesk. The best email marketing platforms for florists. Why I chose Flodesk. When I look at tools to recommend or partner with, I am very selective. They need to be simple, effective, and genuinely useful for florists and creative businesses. Flodesk stood out immediately as one of the best email marketing platforms for florists. It removes the complexity that often comes with email marketing and replaces it with something intuitive and visually beautiful. Floristry is such a visual craft, and your marketing should reflect that. With Flodesk, it finally can. What this means for you. By partnering with Flodesk, I can now offer you a more complete way to run and grow your business. You already use Strelitzia to manage orders, customers, and day to day operations. Now, with Flodesk alongside it, you can: * Create stunning email campaigns that reflect your brand * Build automated customer journeys without needing technical knowledge * Stay in touch with customers throughout the year, not just at peak seasons * Turn one time buyers into loyal, repeat customers This is about giving you the confidence and tools to market your business as well as you run it. Bringing marketing and data together. One of the things I am most excited about is how this partnership aligns with its ongoing work at Strelitzia, especially its new marketing segmentation tools. Strelitzia Software built these tools to help you better understand your customers and group them in meaningful ways. Instead of sending the same email to everyone, you can tailor your messaging based on buying behaviour, preferences, and occasions. When you combine that level of insight with Flodesk's powerful email platform, something really powerful happens. You are no longer just sending emails. You are sending the right message, to the right people, at the right time. Get 25 % off your first year. To celebrate becoming an official partner, Strelitzia Software wanted to make it easier for you to get started. You can now get 25 percent off your first year of Flodesk through Strelitzia. If email marketing has been something you have been meaning to improve, or something you have been putting off entirely, this is the perfect opportunity to start properly.# Why email marketing matters. I know there are a lot of marketing channels out there, from social media to paid ads, but email remains one of the most effective ways to reach your customers. You own your email list. You are not relying on algorithms. And when done properly, it delivers consistent, measurable results. For florists, this is especially important. Your customers are seasonal in behaviour, but your communication should not be. Email allows you to stay relevant all year round, from everyday bouquets to key moments like Valentine's Day, Mother's Day, and Christmas. A step forward for Strelitzia. For me, this partnership is not just about adding another feature or recommendation. It is about continuing to build an ecosystem that genuinely supports your business growth. With Strelitzia managing your operations, its segmentation tools helping you understand your customers, and Flodesk powering your email marketing, you now have a much stronger foundation to grow from. What to do next. If you are ready to take your marketing seriously, I would strongly encourage you to explore Flodesk and take advantage of the 25 percent discount. Start thinking about your customer list. Think about the stories you could tell, the products you could showcase, and the relationships you could build. Because ultimately, that is what this is all about. Building a business that not only runs well, but grows consistently, with customers who come back to you time and time again.