Overview

Flowcode specializes in creating and managing QR codes, which are scannable barcodes that link to digital content like websites and videos. Their tools allow businesses to design customized QR codes for various uses, such as facilitating online purchases, gathering customer information, running polls, and even hosting NFTs. This technology connects physical experiences with digital actions, making it easier for customers to engage with brands. Flowcode operates on a subscription-based model, offering different pricing tiers based on features and usage, which provides flexibility for businesses of all sizes. With over 10,000 businesses and 5 million individuals using their services globally, Flowcode stands out for its ability to enhance customer engagement and provide real-time data analytics that help businesses refine their marketing strategies. The company's goal is to empower businesses to connect with their customers in meaningful ways through effective digital interactions.

Simplify's Take

What believers are saying

• Partnerships with Vonage and Geenee enhance Flowcode's customer interaction and AR capabilities.
• The trend of omnichannel marketing boosts Flowcode's relevance in diverse advertising platforms.
• Demand for offline conversion tracking tools aligns with Flowcode's recent platform updates.

What critics are saying

• Increased competition from new QR code providers threatens Flowcode's market share.
• Privacy concerns and regulatory scrutiny could impact Flowcode's data collection practices.
• Economic downturns may reduce spending on digital marketing, affecting Flowcode's revenue.

What makes Flowcode unique

• Flowcode offers real-time analytics for TV advertising, enhancing engagement over traditional QR codes.
• The company integrates with AR platforms, creating interactive experiences for diverse audiences.
• Flowcode's subscription model provides flexibility and steady revenue from businesses of all sizes.

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Funding

Total Funding

$29.2M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:

SV Angel

Notable Investors:

SV Angel

$30,000,000

Seed

May 2020

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Above Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2.3M

$3M

$30M