Flowcode

Flowcode

QR code platform for digital engagement

Overview

Flowcode creates and manages QR codes for businesses, sports teams, and retail brands to boost customer engagement and streamline digital interactions. Its product lets users design customized QR codes that, when scanned by a phone, link to websites, multimedia, CRM data collection, polls, sweepstakes, commerce features, or NFTs. The system uses real-time analytics to show how customers interact with codes, helping brands optimize marketing efforts. Flowcode differentiates itself with a broad toolkit (CRM integration, multimedia embedding, NFT hosting, and tailored solutions) and a subscription model that scales across small to large clients, plus partnerships for customized offerings. The company's goal is to connect physical experiences with digital actions, enabling brands to engage audiences more effectively and drive growth and profitability.

YC Company

About Flowcode

Simplify's Rating
Why Flowcode is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Seed

Total Funding

$30.1M

Headquarters

New York City, New York

Founded

2019

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Simplify's Take

What believers are saying

  • May 2026 releases added self-serve pixels, HubSpot sync, and smarter rules for activation.
  • Ceremony of Roses and LOVE CORN show Flowcode winning CPG and music-commerce campaigns.
  • Flowcode claims 75% of Fortune 500 reach, supporting cross-sell into larger enterprise budgets.

What critics are saying

  • QR commoditization from Adobe, Shopify, and built-in camera scanning crushes pricing by 2027.
  • If Disney Advertising shifts ESPN Fan House off Flowcode, enterprise credibility weakens fast.
  • First-party data businesses face privacy enforcement and browser restrictions that can erode attribution accuracy.

What makes Flowcode unique

  • Flowcode 2 and FlowID unify offline-to-online tracking, identity, and analytics in one platform.
  • ESPN Fan House launches August 2026 with Disney Advertising, built on Flowcode technology.
  • GS1 templates and API bulk imports target retail and supply-chain workflows, not just marketing.

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Funding

Total Funding

$30.1M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$130k
Flowcode
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-5%

2 year growth

-7%
Coverager
Aug 28th, 2024
Flowcode Partners With Rein

Marketing technology platform. Flowcode <i class="fa fa-info-circle company-popover" data-content="h3Flowcode/h3. div

Sports Business Journal
Jul 3rd, 2024
Flowcode rolls out platform updates, including conversion tracking and new identity tool

QR code provider Flowcode, which works with sports teams and leagues to create in-stadium and on-screen fan activations, rolled out an enhanced version of its platform called Flowcode 2.

MRWeb
Jun 14th, 2024
Flowcode Launches Off-Line Conversion Optimiser

Flowcode launches off-line conversion optimiser.

CX Scoop
Sep 29th, 2023
Flowcode and Vonage Partner on New Customer Communication Tool

Vonage has teamed up with Flowcode, a direct-to-consumer platform, to introduce the latest customer communication tool - Flowconnect - which utilizes Vonage APIs.

Auganix
Aug 14th, 2023
Embedded QR code solution provider Flowcode announces integration with Geenee's no-code Augmented Reality platform

The partnership embeds Flowcode's QR solutions into Geenee's no-code platform, allowing creators of all technical abilities to build, publish and distribute web browser-based (webAR) experiences and enhance the post scan experience.

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