Fluid Interiors

Fluid Interiors

Designs, furnishes, and relocates workspace environments

Overview

Fluid Interiors helps organizations design and outfit workspaces that boost engagement and creativity. The company combines design, furniture, facility services, and relocation to create customized environments tailored to a client’s brand and vision. Its approach centers on understanding a company’s brand to reflect it in the space and to inspire teams to collaborate and think creatively. Fluid differentiates itself by being a Haworth Best in Class dealer for eight consecutive years, placing it among the top 2% of Haworth dealers in the country for performance in areas like market development, sales, customer satisfaction, operational excellence, and enterprise growth. The goal is to deliver spaces that attract talent, enhance employee experiences, and meet each client’s unique space needs across the full project spectrum.

About Fluid Interiors

Simplify's Rating
Why Fluid Interiors is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Industrial & Manufacturing

Design

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Minneapolis, Minnesota

Founded

2006

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Simplify's Take

What believers are saying

  • Fluid's 2026 LinkedIn profile says 125-plus employees across several Midwest markets.
  • Fargo studio refresh and 2025 local marketing strengthen regional visibility and pipeline.
  • Christiansons' rebrand into Fluid unified a longer-tenured team behind one employer brand.

What critics are saying

  • Minnesota and Fargo offices still depend heavily on Haworth dealer economics and client spending.
  • Integration of Christiansons and Lelch strains execution while competitors attack regional accounts.
  • If workplace demand softens, Fluid's 125-plus-employee footprint becomes a fixed-cost drag quickly.

What makes Fluid Interiors unique

  • Fluid is a Haworth Best in Class dealer, ranking among top 2% nationwide.
  • Its 2023 Christiansons acquisition gives Fargo, St. Cloud, and western Minnesota coverage.
  • The Lelch partnership adds integrated workplace technology to furniture, design, and relocation services.

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Benefits

Hybrid Work Options

Company News

PR Newswire
Apr 22nd, 2024
FLUID INTERIORS ANNOUNCES STRATEGIC PARTNERSHIP WITH INTEGRATED TECHNOLOGY LEADER, LELCH

Fluid Interiors announces strategic partnership with integrated technology leader, Lelch.

The Business Journals
Dec 21st, 2022
Fluid Interiors acquires Christansons, expanding to Fargo, St. Cloud

Fluid Interiors, a Minneapolis-based office-design company with 93 employees, announced Wednesday that it's expanding its services to the Fargo, N.D., and St. Cloud areas through its acquisition of Fargo-based Christiansons.

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