FluidLogic

FluidLogic

High-performance hydration systems for drivers

Overview

FluidLogic creates high-performance hydration systems tailored for motorsports, selling to professional drivers and race teams. Its products ensure consistent in-car hydration during races, supporting driver safety, focus, and physical condition. The systems include RSI Fluid Containment Bottle, FluidLogic WAVE, Flush 360 System, and Coaxial System, which work by providing reliable, easily accessible hydration through components designed for racing environments—tight seals, quick access, and stable fluid delivery without distraction. FluidLogic differentiates itself by specializing in motorsport-specific hydration solutions backed by conditioning and hydration science, targeting the demanding needs of professional drivers rather than a general market and selling directly to teams. The company's goal is to help drivers stay hydrated to maintain peak performance and mental sharpness during competitions.

About FluidLogic

Simplify's Rating
Why FluidLogic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Consumer Goods

Company Size

11-50

Company Stage

Series A

Total Funding

$15M

Headquarters

El Segundo, California

Founded

2016

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Simplify's Take

What believers are saying

  • May 2026 Holley partnership expands access through Simpson, Stilo, HRX, and RaceQuip.
  • September 2026 Twiceme deal opens industrial safety budgets beyond motorsports.
  • 2024 Air Force funding and 2026 industrial products validate defense and workforce markets.

What critics are saying

  • Holley controls global distribution, making FluidLogic dependent on one channel partner.
  • February 2027 Twiceme GPR50 launch slips if industrial certification or integration fails.
  • Niche motorsports demand cannot sustain growth if Holley, Twiceme, or teams switch suppliers.

What makes FluidLogic unique

  • FluidLogic sells proprietary Active Hydration systems for drivers and industrial workers.
  • May 2026 Holley became exclusive global distributor for vehicle-mounted systems.
  • September 2026 Twiceme embedded NFC safety tech into GPR50, broadening product utility.

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Funding

Total Funding

$15M

Meets

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$15M
FluidLogic
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

↓ -5%

1 year growth

↑ 0%

2 year growth

↑ 0%
Industry Today
Sep 17th, 2026
September 17, 2026 Twiceme enters heat prevention category with FluidLogic.

September 17, 2026 Twiceme enters heat prevention category with FluidLogic. FluidLogic's GPR50 Intelligent Hydration System becomes the first heat-prevention product to incorporate Twiceme's technology. INDIANAPOLIS - Twiceme Technology, a company building the digital safety standard for jobsites and adventures, today announced a partnership with FluidLogic, a US-based hydration technology company developing wearable and in-vehicle systems for motorsports, military, and industrial environments at the 2026 NSC Safety Congress & Expo in Indianapolis. The integration embeds Twiceme's NFC-based safety platform into FluidLogic's GPR50 Intelligent Hydration(TM) System for industrial workers, marking the first of several partnerships in heat stress prevention. Heat exposure, physical labor, and long shifts increase the risk of dehydration on job sites, and even mild fluid loss affects physical and cognitive performance. Workers wearing heavy protective equipment face restricted airflow and added body heat, conditions that compound the risk. Often, the effects go unaddressed until a worker experiences fatigue, poor decision-making, or a heat-related medical event. Heat stress has become one of the more pressing safety concerns in construction as extreme heat events grow more frequent. FluidLogic built the GPR50 Intelligent Hydration System to treat hydration as a proactive safety measure rather than a habit workers manage on their own during a break. The wearable system delivers strategic, user-specific dosing through a helmet-mounted, headset, or handheld configuration, keeping workers hydrated without pulling their focus off the task at hand. "The GPR50 protects industrial workers by keeping them hydrated in the moments that matter," said Sara Blackmer, CEO of FluidLogic. "Twiceme builds on that foundation with added safety benefits plus operational capabilities that make equipment tracking and inspections easier, giving the companies that purchase it a holistic approach to worker safety management." Twiceme's safety features allow workers to digitally carry emergency contacts, allergies, pre-existing medical conditions, and medications via the Medical ID feature. When a user opts in, a first responder can tap a smartphone to the Twiceme symbol on the unit to access that information in seconds, without waiting for records or contacting a supervisor. The GPR50 also includes Twiceme's Get Back Timer, which notifies a designated contact if a solo worker fails to check in by a set time, along with the Share Location, Emergency Services, and Immobility Alert features for additional alert capabilities. Safety teams managing the new GPR50 Intelligent Hydration System can track every unit through Twiceme's Safety Management Portal (SMP), a central dashboard for managing inventory, inspection records, and even worker certifications. The SMP provides a real-time view of equipment status and sends automatic reminders when units are due for inspection or replacement, replacing manual tracking with an exportable record they can pull at any time. "At Twiceme, we aim to make safety simple, and we do that with innovative partners like FluidLogic who build products that workers already carry every shift," said Christian Connolly, CEO, Twiceme Technology. "Heat stress prevention is a critical category in safety, and we are pleased to partner with an innovator like FluidLogic as our first in the hydration category. Adding Twiceme enables workers using the GPR50 to carry critical health and safety information alongside the hydration it was built to deliver." The Twiceme-enabled GPR50 will be available in February 2027 through FluidLogic's industrial line and will be shown at NSC in the Twiceme booth (#3204) and FluidLogic booth (#5718). About Twiceme Technology Twiceme Technology is building the digital safety standard for jobsites and adventures. The company's innovative NFC-based safety platform provides comprehensive emergency response capabilities, including immobility detection, medical information access, and emergency alert systems. Twiceme's technology is integrated into helmets, clothing, and equipment across multiple industries to enhance user safety and enable faster emergency response. About FluidLogic FluidLogic is a startup developing cutting-edge technology solutions designed to enhance human performance through intelligent hydration. With in-vehicle and wearable hydration systems, FluidLogic proactively hydrates users in demanding environments necessitating intense concentration, physical stamina, and tactical precision. The personalized hydration systems boost performance, increase safety, and slash recovery time using proprietary Active Hydration(TM) technology. FluidLogic develops hydration technology products for the motorsports and military sectors, including NASCAR, IndyCar and BAJA 1000 Series pro racers, and the U.S. Air Force. For more information about how FluidLogic takes hydration to the next level, visit FluidLogic.com. FluidLogic is headquartered in El Segundo, California. Name (Required)

Aeris Technologies
Jun 1st, 2026
New VP of Engineering.

New VP of Engineering. FOR IMMEDIATE RELEASE Aeris Technologies Appoints Nigel Waites as Vice President of Engineering Seasoned technology executive brings decades of leadership experience spanning advanced hardware, software, consumer electronics, cloud platforms, and connected devices June 1, 2026 - Hayward, CA - Aeris Technologies today announced the appointment of Nigel Waites as Vice President of Engineering. Waites brings more than 35 years of global engineering and product development leadership experience across high-growth startups and publicly traded technology companies. Throughout his career, he has led multidisciplinary engineering organizations, delivered award-winning connected products, scaled operations internationally, and guided complex technologies from concept through commercialization. In his new role, Waites will lead Aeris Technologies' engineering organization and support the continued advancement of the company's high-performance trace gas analyzer portfolio for applications including greenhouse gas monitoring, emissions measurement, atmospheric research, industrial monitoring, and mobile leak detection. "We are thrilled to welcome Nigel to Aeris Technologies," said Ethan Madigan, General Manager at Aeris Technologies. "Nigel's exceptional track record of building high-performing engineering teams, accelerating product development, and delivering innovative technologies to global markets makes him an outstanding addition to our leadership team as we continue expanding our product portfolio and market presence." Most recently, Waites served as Vice President of Product Development at FluidLogic, where he led the successful delivery of a next-generation hydration wearable and in-vehicle wellness platform. Prior to that, he served as CTO and COO of NURVV, where he helped bring an award-winning wearable running platform to market and scaled operations across North America and Europe. Earlier in his career, Waites held executive and engineering leadership positions at companies including Best Buy, Apple, Polycom, National Instruments, and several venture-backed technology startups. He holds a Master of Science degree in Computer Engineering from Rice University and a Bachelor of Science degree with First Class Honors in Digital Systems Engineering from University of Sunderland. He is also the holder of 20 U.S. patents. "I'm excited to join Aeris Technologies at such an important stage in the company's growth," said Waites. "Aeris has built an impressive reputation for innovation and measurement performance, and I look forward to working with the team to help expand the company's technology leadership and deliver impactful solutions to customers worldwide." About Aeris Technologies, Inc. Aeris Technologies develops high-performance, ultrasensitive laser-based gas analyzers for trace gas monitoring applications. The company's solutions support a wide range of scientific, industrial, environmental, and emissions monitoring applications requiring exceptional precision, speed, stability, and portability. Contact Information: Aeris Technologies, Inc. Ethan Madigan General Manager [email protected] See what its leading edge sensors can do for you.

AftermarketNews
May 6th, 2026
Holley named exclusive global distribution partner of FluidLogic.

Holley named exclusive global distribution partner of FluidLogic. Under the agreement, Holley's motorsports safety brands will serve as the exclusive global distribution channels for FluidLogic's vehicle-mounted hydration systems. Jeff White is the Managing Editor of Counterman. He joined Babcox after a 20-year career in TV News as a Producer. You can contact him at [email protected] Published: May 6, 2026 Holley Performance Brands announced an exclusive global distribution agreement with FluidLogic, the developer of Intelligent Hydration systems designed for high performance environments. Under the agreement, Holley's motorsports safety brands, Simpson, Stilo, HRX and RaceQuip, will serve as the exclusive global distribution channels for FluidLogic's vehicle-mounted hydration systems. Holley adds Intelligent Hydration to Safety & Racing ecosystem. The partnership adds FluidLogic's Intelligent Hydration technology to Holley's Safety & Racing ecosystem, introducing a new category to its driver safety portfolio. By integrating FluidLogic's systems into its motorsports offerings, Holley said it expands its ability to deliver solutions designed to support endurance, focus and driver stamina in elite racing environments. "FluidLogic represents a natural extension of our Safety & Racing portfolio and aligns with our commitment to bringing race proven innovation to customers worldwide," said Del Bohlman, vice president of safety & racing at Holley Performance Brands. "Its Intelligent Hydration systems introduce a unique technology category that complements our head to toe driver safety offerings while enhancing the solutions available to racers, teams and dealers across the globe." Intelligent Hydration systems designed for motorsports performance. FluidLogic's Intelligent Hydration systems are engineered to address the extreme physiological demands of motorsports competition. The vehicle mounted platform enables drivers to hydrate without removing their hands from the wheel, helping maintain focus and endurance during long periods behind the wheel. Powered by a proprietary sweat loss algorithm and a personalized hydration protocol, the system delivers water through helmet integrated tubing to support cognitive and physical function in demanding race conditions. FluidLogic targets global adoption across motorsports retail landscape. "At FluidLogic, expanding access to our technology across the fragmented motorsports retail landscape has been a strategic priority," said Chris Sackett, vice president of consumer products at FluidLogic. "Holley's unmatched reach and deep motorsports heritage provide an ideal platform to accelerate the adoption of Intelligent Hydration systems worldwide. This partnership allows us to remain focused on innovation while expanding into new performance driven markets." Agreement strengthens Holley's position in motorsports safety segment. Holley said the agreement strengthens its position within the motorsports safety segment by broadening its portfolio beyond traditional safety gear and into performance enhancing technology. Through its established global network and safety brands, the company will provide racers, dealers and teams with expanded access to FluidLogic's hydration solutions across professional and enthusiast motorsports categories.

The Derrick Publishing Co.
Mar 11th, 2025
FluidLogic Introduces the World's First Intelligent Hydration Pack to Boost Performance and Increase Safety

FluidLogic, the leader in high-performance hydration systems, today announced the launch of the GPR50, the world's first intelligent hydration pack providing personalized hydration for two-wheeled adventurers using proprietary Active Hydration(TM) technology.

SiMMS Motorsports Group, Inc.
Dec 12th, 2024
FluidLogic Launches Enhanced Vehicle-Mounted Hydration System, VMR

EL SEGUNDO, CA - December 12, 2024 - (Motor Sports NewsWire) - FluidLogic, the leader in high-performance hydration systems, today announced the launch of its new vehicle-mounted hydration system, the VMR.

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