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Focus Reactive

Headless CMS migrations and Next.js builds

Overview

FocusReactive designs and builds headless websites and ecommerce experiences using Next.js, supported by official partnerships with Storyblok, Sanity, Shopify Hydrogen, and Vercel. It migrates CMSs from WordPress, Drupal, Webflow, AEM, and custom stacks; implements Storyblok and Sanity content models; creates Shopify Hydrogen storefronts and composable commerce; and optimizes Next.js architecture for Core Web Vitals across multi-site, multi-language, and multi-region setups. The team emphasizes SEO preservation, editorial workflows, and scalable content modeling, backed by an in-house CMS-Kit that provides localization and navigation patterns out of the box. With offices in the UK, the Netherlands, and Poland, the goal is to help tech and multi-market brands migrate or replatform to fast, maintainable headless systems that improve performance and localization across time zones.

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About Focus Reactive

Simplify's Rating
Why Focus Reactive is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingEnterprise Software

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2019

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Simplify's Take

What believers are saying

  • Their August 2026 blog says 70% of replatforming projects go over budget.
  • The free estimator converts anonymous traffic into scoped leads within 24 hours.
  • Portfolio references EasyPark, QuantHealth, and EmailOctopus, strengthening 2026 credibility with enterprise buyers.

What critics are saying

  • Estimator commoditizes migration scoping, enabling competitors to copy FocusReactive’s core sales hook.
  • A single bad migration damages trust fast; CMS replatforming failures trigger client churn.
  • Dependency on partner ecosystems like Contentful and Storyblok exposes revenue to platform strategy shifts.

What makes Focus Reactive unique

  • FocusReactive’s 2026 CMS Migration Estimator uses crawler data plus engineer review.
  • It is a senior-heavy, AI-native agency focused on Headless CMS and Next.js.
  • Clutch lists official partnerships with Sanity, Storyblok, Contentful, Payload, and Hygraph.

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Benefits

  • Remote Work Options
  • Conference Attendance Budget
  • Professional Development Budget

Company News

GlobeNewswire
Oct 13th, 2026
FocusReactive becomes the first agency to achieve official partner status with Sanity, Contentful, Storyblok, Hygraph, dato and Payload CMS.

FocusReactive becomes the first agency to achieve official partner status with Sanity, Contentful, Storyblok, Hygraph, dato and Payload CMS. October 13, 2026 15:22 ET | Source: FocusReactive LONDON, Oct. 13, 2026 (GLOBE NEWSWIRE) - FocusReactive, a premier engineering-driven development agency, is proud to announce a landmark achievement in digital architecture and composable commerce. FocusReactive is officially the first specialized headless CMS agency to partner across all major platforms, securing official vendor partnerships with the industry's five major native headless content management systems: Sanity, Contentful, Storyblok, Hygraph, and Payload CMS. Pioneering a Vendor-Agnostic Approach For years, businesses moving away from legacy, monolithic systems have faced a fragmented agency landscape. Many technical partners specialize in only one or two platforms, limiting client choice and often steering organizations toward technologies that may not align with their operational requirements or engineering objectives. By finalizing strategic partnerships with the five leading headless content management systems, FocusReactive is strengthening its position as a truly vendor-agnostic agency. "Our primary mission is to provide the best possible technical foundation for our clients, rather than pushing a one-size-fits-all solution," said Robert Hart, CEO of FocusReactive. "Through our official partnerships with Sanity, Contentful, Storyblok, Hygraph, and Payload, we can confidently offer specialized, unbiased, and expert-level integration services across the full spectrum of leading headless CMS platforms." The Core Five: Powering Modern Digital Experiences The strategic alignment with these five distinct platforms allows FocusReactive to cater to an incredibly diverse range of enterprise and mid-market requirements, ensuring every client gets the exact right tool for the job: * Contentful: Widely recognized as a pioneer in the API-first space, Contentful offers robust, enterprise-grade capabilities, complex governance, and an extensive app ecosystem ideal for large, global operations. * Sanity: Renowned for its highly customizable structured content approach and real-time collaboration features, Sanity is the system of choice for teams managing complex, interconnected data models. * Storyblok: Bridging the traditional gap between developers and marketers, Storyblok features a highly intuitive visual editor that empowers content and marketing teams to manage omnichannel experiences effortlessly. * Payload CMS: A developer-first, code-driven headless CMS that provides unmatched backend flexibility and deep integration capabilities for engineering teams looking for modern, deeply integrated TypeScript foundations. * DatoCMS: A flexible, API-first headless CMS built for content teams that need structured content, fast publishing workflows, and seamless integration with modern web architectures. Its modular content models and localization capabilities make it well suited for marketing teams managing content across multiple websites and markets. * Hygraph: A flexible, API-first headless CMS that enables teams to manage structured content and deliver it seamlessly across websites, applications, and digital channels, with powerful content modeling and localization capabilities for complex, scalable digital experiences. Driving the Future of Composable Architecture FocusReactive's unique position helps clients navigate the complex transition to modern composable architectures with confidence. The agency's deep engineering roots, particularly as a proven expert in Next.js development and modern frontend frameworks, ensure that these CMS integrations are not merely implemented, but actively optimized for peak performance, SEO, and massive scalability. This five-pillar partnership milestone guarantees that whether a business prioritizes marketer-friendly visual editing, developer-centric code flexibility, or unparalleled enterprise scalability, FocusReactive has the certified expertise to architect and deliver a bespoke, best-in-class solution. About FocusReactive FocusReactive is an engineering-led Headless CMS and eCommerce agency. Specializing in Next.js development and composable content architecture, the agency builds high-performing digital products for ambitious brands. As the technical partner of choice for digital transformation, FocusReactive helps SaaS companies, scale-ups, and enterprise brands across technology, e-commerce, and other digital-first markets migrate to modern tech stacks, building high-performance web platforms that scale globally while delivering fast, seamless user experiences. Media Contact

Associated Press
Jun 3rd, 2026
CMS migration estimator launched based on hundreds of manual quotes

FocusReactive has developed a CMS migration estimator tool that automates cost assessment for website migrations. The tool addresses common estimation failures that occur when teams rely solely on page count rather than underlying technical complexity. The estimator combines automated site crawling with manual engineering review to analyse content architecture, component variability, integrations, frontend implementation and data quality. It identifies risk factors including legacy integrations, custom business logic and incomplete content inventories that typically cause budget overruns. The tool crawls websites to identify structure, technologies and integrations, counts unique components and content patterns, and detects potential risk areas. It produces detailed migration roadmaps with week-by-week delivery timelines and effort estimates broken down by category. The hybrid approach aims to provide more accurate project scoping than traditional surface-level assessments.

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