Fooda launches first brand campaign as it grows in Chicago and beyond. April 9, 2026 Fooda, a workplace food platform that connects employers, employees, and restaurants to bring high-quality, reasonably priced food where people work, today unveiled its biggest brand awareness campaign in its home market of Chicago. Coming off a year of significant growth where the Company added 95 cities, it is focused on growing in its hometown market and nationally. With this campaign, the Company is targeting the downtown business community to raise visibility of Fooda as the #1 workplace amenity for leading employers that want to entice their team members back to the office. Fooda is proud to partner with 2,500 corporate clients to bring its network of more than 4,000 restaurant partners to workplaces through popups, delivery, catering, pantry and modern café programs. The Company works with home-grown Chicago restaurant favorites and corporations including Giordano's, Lettuce Entertain You and Potbelly. Fooda has served more than 125 million meals to date and 80% of employees view Fooda as a top onsite perk. Utilizing out-of-home sites across Chicago's public transport system, Fooda is paying homage to the restaurants and people in its home market who keep the city thriving via a series of billboards that reach the office community - from the companies searching for ways to deliver perks for their employees to team members thinking about lunch on their way into the office. Fooda will occupy billboards across Chicago, take over Ogilvie Transportation Center, and maintain a significant presence across CTA stations, CTA rail lines, and Divvy bike-share stations throughout downtown Chicago. The brand campaign will feature unified creative across all placements and the billboards will feature sayings including, "The HR benefit you can taste," "Work Hard. Eat Well," "#1 Workplace Amenity" and "Shared meals. Stronger team." In addition, the Company will feature a dedicated Chicago landing page on its website, fooda.com/chicago, for Chicago employees and employers to explore Fooda's workplace offerings. The landing page will also give employees a simple way to advocate for Fooda by contacting their workplace decision-makers, and provide a dedicated form for employers and office leaders to express interest in bringing Fooda to their workplace. The campaign will run through May 31, 2026. To show how much lunch matters to Fooda, throughout April the company is "buying" lunch for a Chicagoan and five of their friends. All they have to do is spot a Fooda ad, snap a creative photo, and post and tag @fooda on LinkedIn and they will have the opportunity to win a lunch sponsored by the Company. "Chicago is where it all started for Fooda, and this campaign is designed to celebrate our heritage, ensure the Company is top-of-mind with Chicagoans and generate mass awareness for our solutions for employers, facility managers, restaurants and consumers as we grow nationally," said Orazio Buzza, Founder and CEO, Fooda. "Through this brand campaign with placements across trains, roads, bike-share stations and transit hubs, we expect over 80% of regular Loop commuters to encounter Fooda's brand during their daily commute." About Fooda Founded in 2011, Fooda is a leading workplace food platform. The Company works with more than 2,500 companies and 4,000 restaurant partners across 38 states, serving workplaces through popups, delivery, catering, pantry, and modern café programs. The company has served more than 125 million meals to date across America. Fooda has built its own proprietary technology experience - Fooda OS - that is supported by AI and enables data-driven scheduling, demand forecasting, and concept rotating. For more information, please visit https://www.fooda.com/.

Chicago-based Fooda acquired Seattle office lunch delivery startup Peach in July. Peach, founded in 2014, raised $16 million and had six employees at the time of the deal. CEO Nishant Singh and COO Prerit Agarwal will assist with the transition. Peach's service will continue under a new name. Singh plans to focus on creating value for professionals and building a B2C brand. Terms of the deal were not disclosed.

Fooda acquires Seattle office lunch delivery startup Peach. Chicago-based office lunch delivery company Fooda has acquired Peach, a Seattle startup that also built software to facilitate meal deliveries for workers. Peach CEO Nishant Singh confirmed that the deal closed in July. It's part of a recent wave of food delivery acquisitions, including DoorDash's $3.9 billion purchase of Deliveroo in October and Wonder buying Grubhub last year. "Fooda - along with a few other companies - approached us in early 2025," Singh said. "Given the ongoing consolidation in our industry, there was a natural synergy that made Fooda a great fit." Terms of the deal were not disclosed. "Ultimately, our board and management decided that joining forces with Fooda was the right next chapter for Peach," Singh said. Founded in 2011, Fooda runs workplace food programs in more than 45 markets. Last year Fooda acquired group delivery company Foodsby. Singh, an ex-Amazon engineer, co-founded Peach in 2014 with his former Amazon colleagues Denis Bellavance and Chenyu Wang. The initial pitch happened at a Startup Weekend event in Seattle. Peach differentiated from other food delivery services by consolidating multiple lunch orders destined for office buildings. The startup raised money from prominent Seattle VCs and turned a profit in several markets, three years after launching. "While we weren't able to put Peach on a venture-growth path as quickly as Doordash or UberEats, we built something special - a sustainable delivery service model that brought the best local restaurant food to workplaces," Singh said. The company later went through layoffs and pivoted during the pandemic to focus on its B2B business, finding "new ways to serve employers who wanted to feed their teams," Singh said. "That model became profitable and enduring, but we couldn't return to venture-scale growth," he said. Peach raised $16 million total. It had six employees when the deal closed. Singh and COO Prerit Agarwal are staying on to help Peach transition to Fooda. The Peach service will continue under a new name in its existing cities. Looking ahead, Singh said he's "going back to what I love, creating value for working professionals and working toward building a B2C brand."