Foodsmart

Foodsmart

Personalized nutrition and meal planning platform

About Foodsmart

Simplify's Rating
Why Foodsmart is rated
A+
Rated A on Competitive Edge
Rated A+ on Growth Potential
Rated A+ on Rating Differentiation

Industries

Food & Agriculture

Healthcare

Consumer Goods

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$309.8M

Headquarters

San Francisco, California

Founded

2010

Overview

Foodsmart offers a platform that helps individuals and families improve their nutrition and meal planning through dietary assessments and nutrition counseling from dietitians. Users receive personalized meal plans and can order healthy food directly to their homes via partnerships with delivery services like Instacart and Walmart. What makes Foodsmart unique is its combination of meal planning, nutrition advice, and food delivery in one service, catering to those with specific health needs and families seeking healthier options. The company's goal is to empower people to eat better and achieve their health objectives through technology and personalized support.

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Simplify's Take

What believers are saying

  • Foodsmart raised $200M to expand operations and business reach in March 2025.
  • The Instacart-Foodsmart partnership improves health outcomes for obesity and diabetes patients.
  • Growing demand for personalized nutrition and digital health solutions benefits Foodsmart.

What critics are saying

  • Legal challenges from TCPA violations could harm Foodsmart's reputation and finances.
  • Dependence on delivery partnerships poses risks if these partnerships are disrupted.
  • Rapid expansion may strain Foodsmart's operational capabilities and service quality.

What makes Foodsmart unique

  • Foodsmart integrates dietary assessments, nutrition counseling, and food delivery in one platform.
  • Partnerships with Instacart, Grubhub, and Walmart enhance Foodsmart's food delivery capabilities.
  • Foodsmart's Foodscripts program allows healthcare providers to prescribe nutrition like medication.

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Funding

Total Funding

$309.8M

Above

Industry Average

Funded Over

6 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Competitive compensation

Unlimited PTO

Flexible working hours

Flexible working location

Paid health insurance

Monthly gym subsidies

Daily lunch allowances

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

2%
The Tidewater News
Mar 18th, 2025
Foodsmart Announces Appointment of Healthcare Veteran and Virtual Care Leader Kurt Knight to CEO

SAN FRANCISCO, March 18, 2025 /PRNewswire/ - Foodsmart, the leader in foodcare, today announced the appointment of Kurt Knight to the role of Chief Executive Officer.

Investing.com
Oct 25th, 2024
Jefferies reaffirms Hold rating on Instacart stock, emphasizing GTV growth and EBITDA outlook

Furthermore, Instacart's partnership with Foodsmart through their joint Foodcare program, integrating telenutrition services with grocery delivery, has shown improved health outcomes for individuals with obesity and diabetes.

The Produce News
Oct 24th, 2024
Instacart-Foodsmart partnership a game changer for nutrition

Instacart and Foodsmart released a detailed white paper showcasing results from their partnership over the past two years, including significant positive health outcomes for thousands of people living with obesity and diabetes.

Bizjournals
Jun 26th, 2024
Bono's Rise Fund feeds San Francisco nutrition app's coffers

San Francisco nutrition telehealth service Foodsmart has raised $200 million in a new Series D round from TPG's Rise Fund, nearly tripling the company's total funding.

Vator
Jun 26th, 2024
Telenutrition platform Foodsmart takes $200M from The Rise Fund

Founded in 2010, Foodsmart launched its Foodscripts program earlier this year, which allows primary care providers, including small federally qualified health centers as well as individual specialists at large health systems, to use Foodscripts like they would a normal pharmacy prescription: patients receive a referral to Foodsmart dietitians and subsidized meals tailored to their conditions.

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