Hungryroot

Hungryroot

Subscription-based meal kits with grocery delivery

Overview

Hungryroot delivers a combined experience of meal kits and grocery delivery geared toward health-conscious customers who want convenience. Its service lets users get ready-to-cook meals and groceries in one order, avoiding meal planning, grocery shopping, and recipe searching. How it works: customers take a quiz to receive personalized meal recommendations based on their eating habits and goals; orders include meals that can be dairy-free, gluten-free, and plant-based, among other options; the subscription-based model starts at $65 per delivery with the ability to skip a week or cancel anytime. How it differs from competitors: it blends meal kits with grocery delivery and emphasizes health-focused, easy-to-prepare options with personalization, simplifying one-stop shopping for meals and groceries. Company goal: provide convenient, healthy food options delivered to customers’ doors while offering flexible, recurring subscriptions.

About Hungryroot

Simplify's Rating
Why Hungryroot is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Data & Analytics

Consumer Software

AI & Machine Learning

Company Size

201-500

Company Stage

Series C

Total Funding

$79.1M

Headquarters

New York City, New York

Founded

2015

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Simplify's Take

What believers are saying

  • Hungryroot grew 55% in 2025, reached $700 million revenue, and stayed profitable.
  • The company served 1.5 million people across 700,000 households, showing broad demand.
  • March 2026 Happy Day Brands partnership expanded mission marketing and grocery product breadth.

What critics are saying

  • Lisa Molenda v. Hungryroot Inc. still attacks auto-renewal terms and cancellation friction.
  • ClassAction.org flagged a May 2026 privacy investigation over real-time data sharing without consent.
  • Heavy cold-chain investment and subscription trust failures can become existential if churn rises quickly.

What makes Hungryroot unique

  • Hungryroot sold $700 million in 2025 using SmartCart and personalized grocery recommendations.
  • Its Hiram, Georgia cold-storage hub anchors five fulfillment centers and Southeast distribution.
  • Nearly half of revenue comes from private-label products, strengthening margins and control.

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Funding

Total Funding

$79.1M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Hungryroot
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Remote Work Options

Unlimited Paid Time Off

Parental Leave

Health Insurance

Vision Insurance

Dental Insurance

Life Insurance

Wellness Program

401(k) Retirement Plan

401(k) Company Match

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%
Refrigerated & Frozen Foods
Jun 8th, 2026
LM Real Estate Partners acquires Atlanta cold storage site occupied by Hungryroot.

LM Real Estate Partners acquires Atlanta cold storage site occupied by Hungryroot. June 8, 2026 Colliers announced the $27.5 million sale of a cold storage facility fully leased to Hungryroot located at 109 Thompson Road in Hiram, Georgia, in the Northwest Atlanta submarket. LM Real Estate Partners acquired the newly constructed 99,750-square-foot Class A tri-temp asset from Jones Development Company, a Kansas City-based industrial developer. The facility is 100% leased to Hungryroot, an AI-powered grocery and meal delivery platform using the property as its Southeast U.S. distribution hub. The facility includes freezer, refrigerated and ambient storage components and serves as a mission-critical node within Hungryroot's national logistics network. "This was ultimately a tenant conviction and credit-driven investment thesis centered around the long-term growth of AI-powered grocery fulfillment and direct-to-consumer food distribution," said Robyn Hurrell, executive vice president at Colliers. "Hungryroot has built a highly differentiated platform with significant operational investment in this facility, and investors responded strongly to both the real estate and the underlying business trajectory." Completed in 2026, the site features 32-foot clear heights, advanced refrigeration infrastructure, a 130-foot truck court and significant tenant-funded operational investments. Hungryroot has invested more than $6.3 million into the facility, including material handling systems, refrigeration enhancements, slab reinforcement and operational infrastructure. "This acquisition represents the Fund III thesis of targeting quality logistics real estate in supply-constrained Southeast markets, anchored by high-growth tenants using the asset as a regional distribution hub," said Jared Marcus, co-founder and partner of LM Real Estate Partners. "Atlanta's position as a last-mile gateway to the Southeast, combined with a near-zero vacancy environment for modern cold storage, is exactly the kind of demand-driven fundamental we built Fund III to capture." The property provides access to major transportation corridors, including Interstate 20, Interstate 75 and U.S. Highway 278, supporting efficient regional and national distribution capabilities. According to Colliers research, all post-2005 cold storage facilities in the Atlanta market are currently fully occupied, highlighting continued tenant demand and limited institutional-quality supply. "The transaction demonstrates continued institutional demand for specialized industrial product types despite broader capital markets volatility," Hurrell said. "Atlanta remains one of the nation's most active logistics hubs, supported by population growth, infrastructure investment and access to major distribution networks." Looking for a reprint of this article? From high-res PDFs to custom plaques, order your copy today! JOIN TODAY To unlock your recommendations. Already have an account? Sign In

The National Law Review
Mar 30th, 2026
Happy Day Brands & Hungryroot donate quarter million servings of nutritious breakfast cereal to New York City Food Bank.

Happy Day Brands & Hungryroot donate quarter million servings of nutritious breakfast cereal to New York City Food Bank. Happy Day Brands CEO, Mark Priddy Packages Food for Donation. Families throughout the greater New York metropolitan area will receive nutritious breakfast cereal, donated by Happy Day Brands and Hungryroot. At a time when food insecurity continues to impact so many families across New York City, partnerships like this are more important than ever." - Leslie Gordon, President and CEO of Food Bank For New York City BOISE, ID, UNITED STATES, March 30, 2026 /EINPresswire.com/ - Happy Day Brands and Hungryroot are teaming up in April, kicking off a large-scale hunger relief initiative in celebration of Hungryroot's 11-year anniversary. As part of the partnership, Happy Day Brands will donate approximately 250,000 nutritious breakfast servings (over 7,750 pounds) to New Yorkers in need. The effort will be activated through a series of "Do Good Packaging Day" events, where teams will come together to package and donate approximately 83,000 servings per event, delivering immediate support to families facing food insecurity across New York. The two companies share common philosophies. Happy Day Brands is a purpose-driven food company committed to nourishing people and communities throughout the country. Hungryroot adheres to a three-point standard of offering nutritious food made from whole, trusted ingredients which are quick and easy to make and taste delicious. "As we celebrate 11 years of Hungryroot, this partnership with Happy Day Brands is a powerful reflection of what we believe - that food can be both nourishing and impactful," said Nika Mosenthal, VP of Food Experience of Hungryroot. "Through our partnership, we're able to bring that mission to life in a tangible way, creating meaningful impact for families and communities we're proud to serve." Building Long-Term Support, One Purchase at a Time To contribute to the ongoing and sustainable support of those in need, Happy Day Brands has partnered with Hungryroot to develop a line of nutrition-focused oatmeal cups and, as part of this collaboration, has committed to a buy-one, give-one model - donating a serving of Happy Day cereal for every oatmeal cup sold. This initiative brings that commitment to life in a visible, hands-on way, connecting everyday purchases to meaningful community impact. "Partnerships like this are how we scale impact," said Mark Priddy, Co-Founder and CEO of Happy Day Brands. "Hungryroot has built something special - helping people access better food every day - and together, we're extending that impact to families who need it most. Every serving we package represents nourishment, dignity, and care." "At a time when food insecurity continues to impact so many families across New York City, partnerships like this are more important than ever," said Leslie Gordon, President and CEO of Food Bank For New York City. "This initiative not only provides nutritious food, but also sends a powerful message - that our communities are seen, supported, and cared for." Happy Day Brands, a Benefit Corporation known for its better-for-you, organic, and gluten-free products, is committed to using business as a force for good. Since 2017, the company has donated more than 8 million meals through Feeding America, supporting families and strengthening communities across the country. The Do Good Packaging Day model provides a scalable, hands-on way for partners to serve their communities - transforming purpose into action and creating measurable impact where it's needed most.Hap About Happy Day Brands Happy Day Brands is a Benefit Corporation founded in 2017 by entrepreneurs Mark and Jeanette Priddy. Headquartered in Boise, Idaho, the company creates organic, gluten-free, and non-GMO food products designed to nourish people and the planet. Through its Good For You, Good For All(TM) initiative, Happy Day donates meals to Feeding America(R) food banks across the country - over 8 million meals and counting. More information can be found at www.happydaybrands.com. About Hungryroot Hungryroot is a personalized grocery service that uses AI to simplify healthy eating. By combining nutritious groceries with easy-to-follow recipes, Hungryroot helps customers save time, reduce food waste, and eat better every day. Visit www.hungryroot.com for more information. Cynthia Miller Cindy Miller Public Relations +1 812-322-7740 email us here Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

PR Newswire
Feb 19th, 2026
Hungryroot hits $700M revenue with 55% growth, delivers second consecutive profitable year

Hungryroot, an AI-powered healthy eating platform, reported 2025 revenues of $700 million, up 55% year-over-year, achieving another profitable year. The company served nearly 1.5 million people across over 700,000 households. The platform offers nearly 1,000 grocery items and over 50,000 recipes through five fulfilment centres nationwide. Nearly half its revenue comes from own-branded products. Its proprietary AI system, SmartCart, powered by billions of customer interactions, generates personalised recommendations that customers purchase over 60% of the time. For 2026, Hungryroot plans to introduce conversational AI capabilities, invest in supply chain improvements, and reduce dependence on advertising by focusing on brand-led discovery. The company aims to deepen customer retention through optimised recommendations and enhanced operational excellence.

The Drum
Feb 25th, 2025
Food in the future will be tailored to customers' needs

HungryRoot launched an AI platform in September 2024 that analyzes a user's goal, lifestyle, and budget, along with recent ordering behavior, to recommend not only groceries but also recipes and supplements.

PR Newswire
Sep 10th, 2024
Hungryroot Launches SmartCart(TM), a New AI Tool to Help People Live Healthily

NEW YORK, Sept. 10, 2024 /PRNewswire/ - Hungryroot, the leader in AI-driven consumer wellness, is proud to announce the launch of SmartCart(TM), a first-of-its-kind AI system that transforms the way people eat and live.

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