Overview
ForUsAll offers a 401(k) retirement plan platform designed for startups and growing companies. The platform combines traditional investment options with cryptocurrency, giving employees more ways to save for retirement. It handles payroll integration, personal virtual advising, and access to alternative assets, with fees for plan administration, advisory services, and asset management. This setup targets employers who want competitive benefits and financial advisors who help clients with retirement plans. Unlike standard 401(k) providers, it includes cryptocurrency in the investment mix. The goal is to help small and fast-growing businesses offer retirement benefits more easily, while providing employees with diversified savings options and helping employers attract and retain talent.
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Simplify's take
What believers are saying
- Its website showed active product updates in October 2026 across startups and blockchain verticals.
- LinkedIn lists 51-200 employees, showing the company still operates as a going concern.
- A March 2026 ADV listed $1.497 billion AUM, supporting retained plan assets and fees.
What critics are saying
- The Department of Labor lawsuit over crypto 401(k)s still hangs over ForUsAll's brand.
- Crypto fees, volatility, and fiduciary scrutiny can depress adoption during 2027 renewals.
- Betterknown 401(k) incumbents can copy crypto windows, squeezing ForUsAll's niche and margins.
What makes ForUsAll unique
- ForUsAll pairs 401(k) administration with a self-directed crypto window, updated October 2026.
- It integrates Coinbase Institutional custody and CoinDesk Market Select Index access.
- It targets startups with payroll-connected, automated retirement plans and low minimums.
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