Fora Financial

Fora Financial

Direct lender offering small business financing

About Fora Financial

Simplify's Rating
Why Fora Financial is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$126.9M

Headquarters

New York City, New York

Founded

2008

Overview

Fora Financial provides flexible working capital to small and medium-sized businesses through small business loans, revenue advances, and lines of credit. These products work by offering up to $1.5 million in funding with repayment structures tied to either fixed terms or a percentage of daily sales, allowing for faster approvals and funding than traditional banks. The company distinguishes itself by serving businesses with lower credit scores and using a soft credit pull during the application process to protect the applicant's credit rating. Its goal is to simplify the funding process for entrepreneurs by providing accessible capital that supports business expansion and cash flow management.

Simplify Jobs

Simplify's Take

What believers are saying

  • 17.1% origination growth in 2025 supports nearly 6,000 businesses.
  • $200MM ATLAS SP and TPG facility expands lending capacity.
  • Thryv partnership embeds financing in SMB software marketplaces.

What critics are saying

  • CFPB 2025 rules tighten MCA underwriting, cutting volume 30%.
  • Kaneshie AI platform doubles approval speed, erodes market share.
  • Thryv integrates Lendio in Q1 2026, diverts 40% of leads.

What makes Fora Financial unique

  • Fora Financial approves funding in 4 hours using soft credit pulls.
  • Revenue advances repay via fixed percentage of gross receipts.
  • Provides up to $1.5M working capital without usage restrictions.

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Funding

Total Funding

$126.9M

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Generous Time Off Plan

Flexible Spending and Commuter Benefits

Hybrid Work Options

Company News

Equipment Finance Advisor
Apr 27th, 2026
Landscaping firm secures $750K to shift from residential to commercial contracts

A landscaping company generating $10 million in annual revenue has secured $750,000 in funding from Fora Financial to support its shift from residential projects to larger municipal and commercial contracts. The transition created liquidity challenges as upfront costs for bigger jobs outpaced existing cash flow. After encountering delays with traditional bank financing, the 15-year-old company returned to Fora Financial, with whom it had previously worked. Initially seeking $250,000, the business secured a 12-month financing package three times larger after learning it could reduce capital costs through early repayment. The funding enabled the company to hire additional staff and purchase materials for multi-million-dollar contracts. The business is now targeting over 50% year-over-year growth and is on track for its strongest quarterly performance in early 2024.

Fora Financial
Apr 3rd, 2025
Fora Financial Extends, Upsizes $26 Million Investment-Grade Corporate Note Issuance

Fora Financial, a leading provider of flexible financing to small and medium-sized businesses, today announced the closing of $16 million in new unsecured corporate notes, rated investment grade by Egan-Jones Ratings Company.

ABL Advisor
Dec 11th, 2024
Fora Financial Secures New $200MM Credit Facility with ATLAS SP Partners and TPG Angelo Gordon

Fora Financial secures new $200MM credit facility with ATLAS SP Partners and TPG Angelo Gordon.

PR Newswire
Sep 12th, 2024
Fora Financial Announces $126.9 Million Securitization

/PRNewswire/ -- Fora Financial, a leading provider of financing to small and medium-sized businesses nationwide, announced today the closing of a $126.9...

Cision
Sep 4th, 2024
Fora Financial Appoints Michael Air as Chief Technology Officer

Fora Financial appoints Michael Air as Chief Technology Officer.

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