Overview

Forbes Travel Guide is a global source of luxury hospitality ratings. It evolved from the Mobil Travel Guide, which introduced the first Five-Star system in 1958 to evaluate hotels, restaurants, and spas. The guide uses anonymous, paid inspectors who assess properties against objective criteria. In 2009 it was acquired and digitized by Five Star Ratings Corporation, which rebranded the Mobil Travel Guide as Forbes Travel Guide through a licensing deal with Forbes Media. Since 2011 the focus has been on digital, global luxury travel ratings rather than print. The goal is to provide travelers with trusted, standardized luxury ratings and benchmarks for quality across the hospitality industry.

Significant Headcount Growth