Force Factor

Force Factor

Performance nutrition supplements for athletic enhancement

Overview

Force Factor develops and sells performance nutrition supplements in formats such as soft chews, gummies, and liquid blends to support energy, vitality, and overall athletic performance for men and women of various ages. Its products are based on thoroughly tested ingredients and are marketed through direct-to-consumer channels (and other retail paths), with emphasis on safety and quality. Each formulation targets different health goals, making it easy for customers to choose supplements that fit their needs. Compared with competitors, Force Factor focuses on high-quality ingredients, transparent sourcing, and a broad range of convenient formats to suit different preferences, helping to build trust and repeat purchases. The overall goal is to help people unleash their potential by providing reliable, effective supplements that support fitness, wellness, and everyday wellbeing.

About Force Factor

Simplify's Rating
Why Force Factor is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Orem, Utah

Founded

2009

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Simplify's Take

What believers are saying

  • Walmart and CVS distribution expand Force Factor’s shelf visibility and trial in 2026.
  • New mood, hair, and GLP-1 launches show faster innovation than legacy supplement rivals.
  • Bain’s 2026 recognition supports hiring, retail partnerships, and consumer trust.

What critics are saying

  • A June 2026 California Proposition 65 settlement forced reformulation or warnings for Liquid Labs.
  • FTC’s NutraClick case still shadows Force Factor’s direct-response marketing history.
  • Humann keeps challenging beet claims; another adverse NAD ruling could cut credibility quickly.

What makes Force Factor unique

  • Force Factor won Bain’s 2026 Insurgent Brands list again on March 5, 2026.
  • The brand wins advertising disputes; NAD backed Total Beets sales claims in July 2026.
  • Force Factor launched GLP-1 support products at Walmart and CVS in April 2026.

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Benefits

Professional Development Budget

Company News

Nutraceuticals World
Oct 3rd, 2024
Force Factor Launches Hair Growth Accelerator Featuring Nutrition21's Lustriva

Force Factor has announced a collaboration with Nutrition21 to launch a line of products called Hair Growth Accelerator.

NutraIngredients-USA
Feb 29th, 2024
February Launch Pad

PLT Health Solutions announced a collaboration with Force Factor to create and introduce a new supplement designed to deliver "a daily dose of bliss" to consumers in an increasingly stressed-out world.

PR Newswire
Feb 28th, 2024
Force Factor Launches Happy Mood Chews For Mood Support Featuring Plt Health Solutions' Zembrin® Ingredient

Experiential Formula Designed to Rapidly Calm Nerves, Relieve Stress and Promote Feelings of PositivityMORRISTOWN, N.J., Feb. 28, 2024 /PRNewswire/ -- PLT Health Solutions, Inc. announced a collaboration with Force Factor, an award-winning global health company, to create and introduce a new supplement designed to deliver 'a daily dose of bliss' to consumers in an increasingly stressed-out world.*According to Sean Hannan, VP of Science and Innovation for Force Factor, people are increasingly reaching for mood support supplements as a way to manage the stress of the modern world. "We were excited to partner with PLT Health Solutions and use their patented Zembrin ingredient because the clinical science behind it supports not only its ability to promote a positive mood and relieve stress, but it does so quickly; you can feel the results shortly after taking the product, Zembrin innovator, HG&H Pharmaceuticals employs a seed-to-shelf ingredient management program with its specially cultivated Sceletium tortuosum raw materials. The company is committed to using only cultivated plant material to avoid depleting threatened wild plant stocks and to ensure consistent product quality. Zembrin is endorsed by the South African San Council

Yardbarker
Feb 15th, 2023
MOGL, Winona State partnership represents shift in NIL landscape | Yardbarker

MOGL announced a significant partnership with Winona State University — in collaboration with nutrition brand Force Factor — that will provide cash compensation and product incentives to over 350 Warrior student-athletes.

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