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Overview
foreUP provides cloud-based point of sale (POS) and tee sheet software tailored for golf courses. It helps course operators manage operations in one system, with features like intelligent auto billing, customizable layouts, and integrated marketing. The product works as a subscription service: venues use the software online on a monthly or yearly plan, with additional services such as Google Ads management and expert industry advice to boost visibility and revenue. Compared with broader software providers, foreUP specializes exclusively in golf course management, offering a deep set of golf-focused tools and a large customer base (over 2,300 courses), plus marketing and automation capabilities built around the golf industry. The company’s goal is to help golf courses run more efficiently, engage players, and grow revenue through streamlined processes and targeted marketing.
About foreUP
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Orem, Utah
Founded
2011
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Simplify's Take
What believers are saying
- foreUP launched Business Intelligence on May 6, 2025, adding AI forecasting for operators.
- The June 8, 2025 Courserev integration adds 24/7 voice booking and chatbot automation.
- Revelio shows Clubessential Holdings reached 352 employees in March 2026, still hiring.
What critics are saying
- Clubessential Holdings owns foreUP, so roadmap control sits with Battery Ventures' portfolio priorities.
- BlueGolf and foreUP now share a parent, inviting product overlap and integration dilution by 2026.
- If Clubessential folds foreUP into a broader suite, public-course identity disappears.
What makes foreUP unique
- foreUP owns golf-specific workflows—tee sheets, POS, billing, marketing—built for 2,300+ courses.
- The 2024 BlueGolf integration automates tournaments, payouts, and customer sync across systems.
- Clubessential Holdings keeps foreUP independent, preserving a dedicated public-golf product roadmap.
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Benefits
Remote Work Options
Paid Vacation
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Flexible Work Hours
Hybrid Work Options
Stock Options
Company Equity
Phone/Internet Stipend
Home Office Stipend
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Nationally ranked industry leader foreUP has announced a powerful integration with BlueGolf, a leading provider of tournament management software.
In addition to Exerp, Clubessential acquired Denver-based ForeUp to expand its reach into public golf courses.
In the last couple of years, as ForeUP Golf has worked with partners like Supreme and management companies who have needed unique functionality, ForeUP Golf has started to see the value of this "subscription golf" model—one which adds an element of consistency that many public golf courses don't often enjoy.
foreUP is Hiring for 4 Jobs on Simplify!
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About foreUP
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Orem, Utah
Founded
2011
foreUP is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today