About

Found is a financial management platform tailored for small businesses and independent contractors. It provides tools for tracking income and expenses, managing taxes, and creating invoices. Users can customize their tracking, view real-time profit and loss statements, categorize expenses, log receipts, and generate professional invoices. Found's platform is designed to ease the financial management process for freelancers and small business owners. Unlike many competitors, Found offers a free app with optional premium features, generating revenue through subscription fees and partnerships with financial institutions. The platform automates tax withholding and simplifies tax reporting, allowing users to focus more on their business growth.

Simplify's Take

What believers are saying

• Integration with AI-driven advisory services can boost user engagement and satisfaction.
• Embedded finance trends allow Found to offer seamless financial services.
• Gig economy growth expands the market for Found's tailored financial tools.

What critics are saying

• Increased competition from fintech startups like NOVO and Mercury threatens market share.
• Rapid tech advancements require continuous R&D investment, straining financial resources.
• Changes in tax regulations may necessitate frequent updates to tax management features.

What makes Found unique

• Found offers a comprehensive platform tailored for freelancers and small businesses.
• Automated tax withholding and Schedule C reports simplify tax management for users.
• Real-time profit and loss statements enhance financial visibility for independent contractors.

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