Found

Found

Fintech platform for small business finances

Overview

Found is a fintech platform that helps small businesses, freelancers, and independent contractors manage money in one place. It provides tools for income and expense tracking, tax management, and invoicing. Users can track revenue, categorize expenses, log receipts, and generate professional invoices; real-time profit and loss statements help monitor business health. The app automates tax-related tasks by withholding taxes, generating Schedule C reports, and enabling direct tax payments, reducing administrative work. Found follows a freemium model: a free core app with optional premium features and revenue from subscriptions and partnerships with financial institutions. Its goal is to simplify financial administration for small businesses so users can focus on growing their work.

About Found

Simplify's Rating
Why Found is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$72.8M

Headquarters

San Francisco, California

Founded

2019

Your Connections

People at Found who can refer or advise you

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Simplify's Take

What believers are saying

  • Embedded partnerships with Revenued, Care.com, and Marqeta can expand distribution.
  • Automatic expense imports from Venmo and PayPal increase product stickiness.
  • Tiered pricing converts active free users into paid bookkeeping customers.

What critics are saying

  • Lead Bank dependency creates a single-point failure for Found's banking rails.
  • Mercury and Novo pressure Found's higher-value users with broader SMB bundles.
  • Freelancers resist $35 and $80 monthly fees, raising churn and undercutting conversion.

What makes Found unique

  • Built for self-employed taxes, not generic SMB banking.
  • Found Plus adds bookkeeping automation, tax support, and higher APY.
  • Unlimited invoicing and scheduled payments fit freelancer cash-flow cycles.

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Funding

Total Funding

$72.8M

Above

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$60M
Found
$65M
Substack
$100M
ClickUp

Benefits

401K, FSA, and Commuter Benefits

Paid parental leave

Comprehensive health benefits

Work anywhere

Meaningful equity

Flexible vacation policy

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

4%

2 year growth

11%
dlvr.it
Feb 23rd, 2022
Freelancer digital bank Found raises $60M from Founders Fund. Found competitors include NOVO, Mercury, Joust, Lili, Oxygen, and Shine. - CB Insights Research

The funding will help Found establish partnerships to enhance product distribution. Here are the top-line bullets you need to know.

TechCrunch
May 20th, 2021
Ex-Square execs launch Found to help the self-employed, raise $12.75M from Sequoia

If you’ve ever been self-employed you know what a pain it is to keep up with the hassles of running a business. From bookkeeping to invoicing to paying taxes — it’s one big headache. Freelancers and self-employed people often turn to a number of different solutions to try and address different aspects of running their […]

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