FreshBooks

FreshBooks

Cloud-based accounting software for businesses

About

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it easier for business owners and accountants to manage their finances. Users can access the platform through a subscription model, with various pricing tiers to suit different business needs, and a 30-day money-back guarantee. FreshBooks stands out from competitors by being particularly user-friendly, catering to those without accounting experience, and offering features like expense tracking, time tracking, invoicing, and payment acceptance. The goal of FreshBooks is to help users better understand their business finances and improve organization and client relationships, all while providing the flexibility to manage accounting tasks on mobile devices.

Company Stage

Debt Financing

Employees

201-500

Industries

Consumer Software, Fintech

Total Funding

$149.6M

Headquarters

Toronto, Canada

Founded

2003


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Simplify's Take

What believers are saying

  • FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.
  • The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.
  • AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

What critics are saying

  • Increased competition from market leaders may impact FreshBooks' market share.
  • Dependency on Stripe's technology could pose risks if Stripe faces issues.
  • Economic downturns may threaten FreshBooks' subscription-based revenue model.

What makes FreshBooks unique

  • FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.
  • The company provides mobile-friendly solutions, catering to the rise of remote work.
  • FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

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Growth & Insights
Headcount

6 month growth

1%

1 year growth

3%

2 year growth

2%

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

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