FreshBooks

FreshBooks

Cloud-based accounting software for SMBs

Overview

FreshBooks offers cloud-based accounting software for small to medium-sized businesses, self-employed professionals, and teams with contractors. It helps users manage finances by tracking expenses and time precisely, creating and sending invoices, accepting payments, and keeping everyone in sync. The platform runs in a web and mobile app, uses a subscription pricing model with different tiers, a 30-day money-back guarantee, and a promotional 80% off for the first four months. This combination aims to make bookkeeping easy for non-accountants and busy owners. FreshBooks differentiates itself through its emphasis on user-friendly, all-in-one functionality (expense and time tracking, invoicing, payments, insights, and mobile access) tailored to small teams and solo professionals, rather than requiring extensive accounting knowledge. Its goal is to help businesses stay organized, bill clients efficiently, and gain clear insights to plan for growth.

About FreshBooks

Simplify's Rating
Why FreshBooks is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$453.8M

Headquarters

Toronto, Canada

Founded

2003

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Simplify's Take

What believers are saying

  • March 2025 Morgan Stanley provided $125 million debt, extending runway and refinancing debt.
  • July 2026 Grasshopper partnership expands FreshBooks payments, banking, and invoicing distribution.
  • June 2026 Ownr partnership targets Canadian incorporations, capturing new-business users early.

What critics are saying

  • FreshBooks still faces profitability pressure after 2023 layoffs and 2025 debt refinancing.
  • Client caps at 5, 50, and unlimited push growing users to competitors.
  • If AI-native rivals like QuickBooks and Xero win SMB workflows, FreshBooks becomes irrelevant.

What makes FreshBooks unique

  • FreshBooks sells service-business accounting around billable clients, not generic enterprise ERP.
  • Its 2026 platform pairs invoicing, payments, banking links, and payroll integrations.
  • June 2026 Ownr and July 2026 Grasshopper partnerships strengthen onboarding and cash-flow workflows.

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Funding

Total Funding

$453.8M

Above

Industry Average

Funded Over

6 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

-1%
BillingNow
Aug 17th, 2026
The freelancer's fast-track guide to invoicing with BillingNow.

The freelancer's fast-track guide to invoicing with BillingNow. If you're a freelancer, invoicing should take minutes, not your whole evening. The right tool helps you send clean, accurate invoices fast and makes it easy for clients to pay without endless reminders. What a time-saving invoicing tool must do. Before you install yet another app, check if it actually solves your real problems: * Create invoices in minutes - reusable templates, saved client data, automatic invoice numbers. * Handle taxes correctly - VAT, GST, or local tax rules without manual math. * Track payments and late invoices - so you know exactly who owes what, and since when. * Manage expenses - log project costs so you don't forget to bill them. * Stay affordable - especially if you're a solo freelancer. Tools like FreshBooks or Zoho Invoice tick some of these boxes, but they often lock key features behind higher tiers. You can compare those directly on BillingNow's competitor pages like FreshBooks vs BillingNow or Zoho vs BillingNow. How BillingNow speeds up invoicing. BillingNow is built so you can go from finished project to sent invoice in a couple of clicks. * Use the free Invoice Generator to create a professional invoice without even logging in. * Save your clients, services, and usual rates so you're not retyping the same lines every month. * Apply the right VAT instantly with the built-in VAT calculator. Because BillingNow follows Swiss quality and data protection standards, your client details and payment history stay secure while still being easy for you to access. Get paid faster with AI help and clear tracking. The longer it takes to send an invoice, the longer you wait for money. BillingNow's AI-powered assistant helps you: * Auto-fill invoice lines based on past projects. * Suggest payment terms and polite reminder messages. * Spot unpaid invoices so you know who to follow up with. From your reporting view, you can see: * Total outstanding payments. * Which clients always pay late. * Which services bring in the most revenue. That makes it easier to plan cash flow instead of guessing. Simple pricing that makes sense for freelancers. As a freelancer, you don't want another heavy monthly subscription. BillingNow offers: * A generous free invoicing option with no hidden fees. * Flexible plans as your business grows. * An affiliate program if you want to earn by recommending it to other freelancers. If you get stuck, the Help Center and detailed policies like the Refund Policy and Security pages are easy to find and written in plain language. Try it on your next invoice. The quickest way to know if BillingNow fits your workflow is to use it for your next invoice: * Open the Invoice Generator. * Add your logo, client details, and line items. * Use the VAT calculator if needed. * Save the invoice as a template for next time. If that process takes you more than a few minutes, you know what to optimize next. Put this into practice. Create your first invoice in under a minute - free to start.

Forbes
Aug 9th, 2026
Small business technology news this week: AI shopping searches surges, Thryv and Wix partner, Gemini Notebook gets an upgrade.

Small business technology news this week: AI shopping searches surges, Thryv and Wix partner, Gemini Notebook gets an upgrade. ByGene Marks, Contributor. I write about tech that impacts my small business - and yours. Aug 09, 2026, 07:00am EDT Listen to the article 0:00 / 5:22 Summary. AI-assisted shopping has surged 200% in a year, making it a top priority for commerce leaders despite data integration challenges. Thryv and Wix are partnering to offer a unified platform for SMBs, combining AI-powered marketing with website solutions. Google's Gemini Notebook Pro received a major upgrade, now generating PDFs, spreadsheets, and enhanced reports, with AI executing its own code. FreshBooks and Grasshopper also announced a partnership to streamline small business cash flow, integrating invoicing, payments, and banking. Finally, the steel industry is rapidly adopting AI to revolutionize production, improving process control, safety, demand forecasting, and logistics, including robotic inspections. Let's recap: * AI agentic use in e-commerce is surging, creating challenges * Thryv and Wix join forces to help small businesses * Gemini Notebook (formerly NotebookLM) adds new features * Freshbooks and Grasshopper announce a new partnership * The steel industry leans into AI AI shopping searches surged 200% in one year - and it's a top priority for commerce leaders now. Salesforce chief digital evangelist Vala Afshar discussed the exponential growth of AI-assisted shopping. According to Salesforce's State of Commerce report, AI agentic use in shopping surged 200 percent in the past twelve months changing how people are discovering products and finding recommendations. This latest statistic is paired with the 86 percent of commerce leaders who believe that AI is raising the standard for customer experiences. (Source: ZDNet) Why this is important for your small business: With agentic AI going mainstream in the online retail space, scaling AI is a top priority for commerce leaders. Improving data quality is among the main challenges for companies who want to meet the demands of their customers - 61 percent said that has been difficult because of poor data integration. Companies are ramping up their efforts to expand AI capabilities and implementation as customers continue to rely on AI in their digital shopping experiences. Thryv and Wix announce intent to form strategic partnership to power SMB growth with unified commerce, payments and website solutions. Customer management platform Thryv and website builder Wix have announced plans to join forces, combining their technologies into a unified platform for service-based small and medium-sized businesses (SMBs). Connecting Thryv's AI-powered marketing and business management platform with Wix's website-building, SMBs will have centralized access to websites, online scheduling, digital marketing, payments, and more. (Source: Business Wire) According to the announcement the goal is to make it easier for businesses to manage their online presence, bookings, and customer engagement from a single solution. On this announcement, Thryv CEO Joe Walsh said, "We can generate significant value providing a comprehensive technology suite to the service-based businesses we support, while creating new opportunities for these businesses." MORE FOR YOU Google's 'Gemini Notebook' Pro gets major upgrade, adds PDF and spreadsheet output. This week, Google announced its rollout of a significant upgrade to Gemini Notebook Pro (formerly NotebookLM) - enhancing its AI research and note-taking platform with new features aimed at helping users organize information, conduct research, and generate content more efficiently. Gemini Notebook is available to Google's Pro users. (Source: BigGo Finance) Google says the upgrade includes features that can automatically generate charts, PDFs, and spreadsheets from source materials - and enhanced summary reports. According to the update, each notebook has its own "dedicated execution environment" allowing the AI to write and execute its own code. FreshBooks and Grasshopper partner to streamline small business Cash Flow and digital banking. FreshBooks and digital bank Grasshopper have announced a strategic partnership to give small business owners a more connected way to manage invoicing, payments, banking, and cash flow. By integrating their platforms, the companies aim to reduce financial administration and help entrepreneurs make better financial decisions by offering: Automated Cash-Flow with real time tracking giving business owners better control over their cash flow; an Integrated Financial Management system that connects FreshBooks' accounting, invoicing, and payment platform with Grasshopper's digital banking services. (Source: FinTech Finance News) Forbes Daily: Join over 1 million Forbes Daily subscribers and get our best stories, exclusive reporting and essential analysis of the day's news in your inbox every weekday. The companies say that the partnership is also designed to lessen the burden for business owners with resolving complex financial issues and eliminates the task of managing separate applications for bookkeeping, invoicing, banking, and cash flow. The steel industry is rapidly embracing AI. Here's how. In the past few years, the steel industry has been accelerating its deployment of large-scale AI that's revolutionizing steel production. This week I did a deep dive into steel manufacturers and how they're integrating artificial intelligence into their operations. For example: Steelmakers are using AI to analyze data from furnaces, rolling mills, and production lines to improve process control, reduce scrap, minimize downtime, and enhance worker safety. AI is also helping to forecast demand, optimize inventory, improve production scheduling, and coordinate logistics, allowing steel producers to respond more quickly to market changes. Robotics is making a huge impact in the steel industry with technology such as robotic dogs that inspect high-heat and hard to access areas, minimizing risk for workers; and a recycling robot that can pick out metal scrap through a whole shift without tiring. (Source: Forbes) To read more about the steel companies that are leveraging AI, visit the link. Note: Have a technology story that small business owners should know about? Don't mind me sharing my opinion? Share it with me on X @genemarks. Read our community guidelines. LOADING VIDEO PLAYER... FORBES' FEATURED Video Less than $2/week.

Nudge
Aug 1st, 2026
Best invoicing software 2026 contractors: Forbes missed.

Best invoicing software 2026 contractors: Forbes missed. Forbes named the best invoicing software of 2026, but its general picks skip what contractors actually need. Here's the gap and what to look for instead. Forbes just published its best invoicing and billing software of 2026. The names: Square, Zoho Invoice, HubSpot, Invoice Ninja, Stripe, Harvest, Xero, and Paymo. Good tools, all of them, for a business that bills the same way every month. A contractor does not. 70% of construction contractors face routine payment delays. The average small-business invoice now waits 28.8 days to clear. The Forbes list will generate your invoice in minutes. It will not touch the part that starves you: the waiting. Who actually made Forbes' 2026 list. Forbes' top tier spans Square, Zoho Invoice, HubSpot, Invoice Ninja, Stripe, Harvest, Xero, and Paymo. Zoho Invoice takes the free-software nod for freelancers and solopreneurs, with a 4.1-star rating from the research team. FreshBooks is flagged as the easiest to use, Xero as best for growing businesses, and QuickBooks as best for mobile invoicing. Look at what ties the list together: every pick is a general small-business tool that added invoicing. A contractor-focused roundup lists a different set. A contractor-focused roundup includes Joist, Jobber, QuickBooks, FreshBooks, and Invoice2go. The contractor cash flow crisis the list skips. Cash flow is one of the biggest challenges for contractors. The numbers behind that sentence are not gentle. 70% of construction contractors face routine payment delays. By the end of 2023, 71% of subcontractors reported delayed payments from general contractors. Only 13% of businesses say their average invoice is paid on time or before the due date. The backlog compounds. 64% of small businesses are carrying invoices more than 90 days overdue. 43% of the total value of credit-based B2B sales in the US was overdue. US small businesses are owed more than $17,000 in late invoices on average. None of this is a bookkeeping nuisance. 1 in 4 bankruptcies happens because of late invoice payments. And 38% of small businesses close because they exhaust cash reserves or cannot secure more capital. The crisis lives in the days after you send the invoice, which is why payment delays in construction deserve their own attention. QuickBooks just raised prices 41 to 70 percent. QuickBooks sits on both lists, which makes its 2026 price change relevant no matter which roundup you read. Renewals on or after August 1, 2026 moved. The increase is not small. QuickBooks Online Plus went from $99 to $140 a month, a 41% increase, and Advanced jumped from $200 to $340, a 70% increase. Desktop Pro Plus and Mac Plus rose from $999 to $1,149 for single-user licenses. The price went up, but the thing a contractor needs most did not change. QuickBooks is accounting software that also invoices; the follow-up is a separate job. Paying 41% more for the same general tool is a rough trade when cash flow is already the problem. What general invoicing software gets wrong about construction. The gap is not the invoice itself; it is everything after it. Manual invoice processing is one of the largest preventable causes of payment delays in construction. A contractor who invoices by hand, then remembers to follow up by hand, is funding their own delay. Freelancers spend 8.5 hours a month chasing late payments. And 29% of freelancer invoices land at least a day late. Scale that to a crew running several jobs at once, and the chasing becomes a second, unpaid job. The follow-up deserves the same care as the invoice, which is why invoice follow-up emails matter more than a fresh template. What contractors should look for. Skip the category labels and ask what a tool does after the invoice goes out. A contractor needs follow-ups that fire on their own and a paper trail that keeps a late invoice from turning into a write-off. This is where Nudgepay fits. Nudge is an invoice reminder tool. It sits on top of the invoice you already send and does the chasing, the part the numbers name as the bottleneck. If your accounting software builds the invoice and nothing follows it up, the invoice is just a document. A reminder turns it into cash. Getting paid faster is a reminder problem as much as a billing one, and timing those reminders is what shortens the wait. Stop chasing invoices. Nudge sends automatic SMS and email reminders on every invoice - before the due date, on the due date, and until you're paid. 14-day free trial, no credit card required. Start free trial

The Manila Times
Jun 2nd, 2026
Canadian Entrepreneurs Can Start, Manage, and Grow Their Business Faster with New FreshBooks and Ownr Partnership

Canadian entrepreneurs can start, manage, and grow their business faster with new FreshBooks and Ownr partnership. by GlobeNewswire Jun 02, 2026 9:51 pm The partnership connects two of Canada's leading small business platforms, giving entrepreneurs a seamless path from incorporation to financial management. Toronto, Canada, June 02, 2026 (GLOBE NEWSWIRE) - Today, FreshBooks, a leading small business management software, and Ownr, the platform that has helped more than 255,000 Canadians register and incorporate their businesses, announced a partnership to make starting a business in Canada faster and easier than ever. The two platforms support entrepreneurs with their administrative needs, from registering a business and maintaining their compliance to sending invoices and accepting cash payments. The collaboration is designed to reduce the friction that often slows new business owners down in their earliest and most critical stage. "Nearly 50% of Canadians wanted to start a business this year, but only 11% felt they had the tools they needed according to Ownr. This collaboration is a step in the right direction. FreshBooks and Ownr coming together gives Canadian entrepreneurs the tools to get from registered to revenue-ready," said Faye Pang, Chief Revenue Officer at FreshBooks. "We're proud to have helped more than 250,000 entrepreneurs start their business on Ownr. This collaboration with FreshBooks gives them even more ways to help them succeed," said Jordan Casey, CEO of Ownr. "Together, we are giving entrepreneurs access to the tools they need to run their business, so they can spend less time on administration and more time getting back to doing what they love: building their vision and serving their customers." Eligible customers may receive limited-time promotional offers administered by Ownr. Full details and eligibility requirements are available on the Ownr website: https://www.ownr.co/perks. About FreshBooks FreshBooks is a leader in small business management software, purpose-built to help small business owners simplify the financial complexity of running their business-from invoicing to cash-bringing together the tools they need to manage finances, save time, and stay organized. FreshBooks supports small business owners around the world as a partner at every stage of growth. Follow FreshBooks on social media: LinkedIn | Instagram | Facebook | X. About Ownr Ownr is on a mission to help make Canadian small business a big deal. With our all-in-one digital platform, everyday entrepreneurs can streamline registration and incorporation, automate paperwork, and maintain ongoing compliance - all without high legal* fees and confusing jargon. Join over 230,000 Canadians who launched their dream business with Ownr. Ownr is a portfolio company of RBCx, a division of Royal Bank of Canada (RBC). Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 101,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet. FreshBooks [email protected]

MMC Convert
Apr 29th, 2026
FreshBooks vs Reckon One: which accounting software is right for your business?

FreshBooks vs Reckon One: which accounting software is right for your business? Selecting the correct accounting software is one of the most significant decisions a business owner makes. Your choice affects how you manage your day-to-day transactions, your visibility into financial health, and your compliance with tax regulations. If you are currently evaluating your options, a common comparison is FreshBooks vs Reckon One. Both platforms are designed to simplify accounting, but they cater to different audience needs and operational workflows. At MMC Convert, MMC Convert Group specialise in making this transition effortless. MMC Convert Group believe you should be able to convert from any accounting software to any other without tiresome manual processes. Its effective team and efficient systems ensure that your promised conversion is truly hassle-free, turning a technical task into a premium experience. What is FreshBooks? FreshBooks began as an invoicing solution designed specifically for service-based businesses. Over the years, it has evolved into a complete cloud platform that focuses on the "non-accountant" user experience. Its key strengths lie in client-facing activities; invoice creation is fast, professional, and allows clients to pay instantly via credit card or ACH. The dashboard provides a visual overview of cash flow and profitability, making it a perfect fit for freelancers and agencies who bill by the hour or project. When you migrate your data with MMC Convert Group, MMC Convert Group ensure a "mirror image" of this history, including full previous years to date and multi-currency transactions at their original exchange rates. If you prioritise an elegant interface and client convenience, you may choose to Migrate to FreshBooks. What is Reckon One? Reckon One is a powerful, flexible solution with deep roots in the Australasian market. Its defining feature is a unique modular pricing structure. Instead of a fixed bundle, you "build your own" software by adding specific modules like Payroll or Projects only as you need them. This ensures you only pay for the exact tools required, making it incredibly cost-effective for small businesses. Reckon One is deeply integrated with localized standards, offering Single Touch Payroll (STP) and robust GST reporting. If this flexibility and compliance-first approach appeal to you, it might be time to Migrate to Reckon One. Its team handles customized conversions to meet your specific requirements, ensuring all transactions and payroll settings are perfectly configured in the new system. FreshBooks vs Reckon One: head-to-head comparison. To help you decide, let's look at how these two platforms stack up in key operational areas: 1. Invoicing and Client Experience FreshBooks is the clear winner for businesses that prioritise a polished client image. Its "Select" plan features include automated late payment reminders, recurring billing, and a dedicated client portal where customers can view and pay invoices. Reckon One provides robust invoicing templates (Bold, Light, and Compact) that are highly functional. While it may lack the specific "marketing" flair of FreshBooks, it offers unlimited invoicing even in its more basic tiers, which is excellent for high-volume businesses. 2. Pricing Modality The core difference lies in how you pay. FreshBooks follows a tiered model (Lite, Plus, Premium) based primarily on the number of billable clients. This works well for those with a small number of high-value clients. Reckon One uses a modular flat-rate model. You can start with the "Accounting" core and add a "Payroll" module for a small monthly fee. This is often the most budget-friendly path for Australian businesses that want professional-grade tools without paying for extras. 3. Payroll and Local Compliance Reckon One is purpose-built for the Australian and NZ markets. Its payroll module is exceptionally strong, handling leave entitlements, superannuation, and STP reporting with ease. FreshBooks integrates with third-party payroll providers. While this works well for global teams, it can feel less unified than Reckon's all-in-one localised approach. 4. Project Management and Time Tracking FreshBooks bundles project profitability tools and time tracking into its mid-to-high tiers, making it a "business management" tool as much as an accounting one. Reckon One offers these as optional modules. If you don't need project tracking, you don't pay for it - but if you do, the functionality is deep and integrates directly into your billing. How it works. MMC Convert Group convert your data file with a few simple steps: Step 1: Load File - Securely upload your source file (such as a backup or CSV) to its migration portal. Step 2: Select Service & Provide Details - Choose your target platform and provide the specific details of your current setup. Step 3: Make Payment - Confirm your order through its secure payment gateway to initiate the conversion. Step 4: Leave file with MMC Convert - Its experts perform the data mapping and multi-currency alignment. Step 5: Receive Subscription Transfer - Log in to your new software and find your historical data ready to go. Conclusion: making your decision. Choose FreshBooks if you are a consultant or agency focused on project billing and client convenience. Choose Reckon One if you value modular flexibility and localised compliance. Whichever you choose, MMC Convert Group typically complete migrations within 3 to 5 business days. Ready to upgrade your business efficiency? Contact MMC Convert Group today at MMC Convert and let MMC Convert Group handle the technical heavy lifting for you. Frequently asked questions. 1. Which is better for invoicing, FreshBooks or Reckon One? FreshBooks excels with polished, automated invoicing and client portals. Reckon One offers functional, unlimited invoicing, making it a budget-friendly choice for businesses with high transaction volumes. 2. Which software is more cost-effective for small businesses? Reckon One is often more cost-effective because of its modular pricing. You only pay for the specific features you need, rather than a fixed-tier subscription bundle. 3. Can I migrate my financial history to FreshBooks? Yes, MMC Convert provides a mirror image migration of your historical data. MMC Convert Group transfer previous years, transactions, and multi-currency records securely to your new FreshBooks account. 4. Does Reckon One support Australian payroll compliance? Yes, Reckon One is purpose-built for the Australian market. Its payroll module handles Single Touch Payroll, superannuation, and leave entitlements with deep localized compliance and accuracy. 5. How long does the migration process usually take? The migration process at MMC Convert is highly efficient. Most data conversions between FreshBooks and Reckon One are completed within three to five business days total.

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