FreshBooks

FreshBooks

Cloud-based accounting software for SMBs

Overview

FreshBooks offers cloud-based accounting software for small to medium-sized businesses, self-employed professionals, and teams with contractors. It helps users manage finances by tracking expenses and time precisely, creating and sending invoices, accepting payments, and keeping everyone in sync. The platform runs in a web and mobile app, uses a subscription pricing model with different tiers, a 30-day money-back guarantee, and a promotional 80% off for the first four months. This combination aims to make bookkeeping easy for non-accountants and busy owners. FreshBooks differentiates itself through its emphasis on user-friendly, all-in-one functionality (expense and time tracking, invoicing, payments, insights, and mobile access) tailored to small teams and solo professionals, rather than requiring extensive accounting knowledge. Its goal is to help businesses stay organized, bill clients efficiently, and gain clear insights to plan for growth.

About FreshBooks

Simplify's Rating
Why FreshBooks is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$453.8M

Headquarters

Toronto, Canada

Founded

2003

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Simplify's Take

What believers are saying

  • July 28, 2026 Grasshopper partnership deepens payments and banking distribution for U.S. SMBs.
  • June 2, 2026 Ownr partnership channels new Canadian founders directly into FreshBooks.
  • July 2026 Financing and BNPL features widen monetization per invoice and accelerate collections.

What critics are saying

  • Morgan Stanley's March 2025 debt refinancing adds fixed obligations while profitability stays undisclosed.
  • BetaKit reported 2023 layoffs and leadership churn; ongoing cost cuts signal operational strain.
  • If bank-sync failures persist, accountants migrate to QuickBooks, crushing referrals and renewals.

What makes FreshBooks unique

  • FreshBooks keeps invoices, payments, banking, and bookkeeping inside one owner-first workflow.
  • Its June and July 2026 partnerships extend that workflow from incorporation to cash flow.
  • FreshBooks wins on service-led SMB usability, not enterprise-style accounting complexity.

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Funding

Total Funding

$453.8M

Above

Industry Average

Funded Over

6 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-1%
Forbes
Aug 9th, 2026
Small business technology news this week: AI shopping searches surges, Thryv and Wix partner, Gemini Notebook gets an upgrade.

Small business technology news this week: AI shopping searches surges, Thryv and Wix partner, Gemini Notebook gets an upgrade. ByGene Marks, Contributor. I write about tech that impacts my small business - and yours. Aug 09, 2026, 07:00am EDT Listen to the article 0:00 / 5:22 Summary. AI-assisted shopping has surged 200% in a year, making it a top priority for commerce leaders despite data integration challenges. Thryv and Wix are partnering to offer a unified platform for SMBs, combining AI-powered marketing with website solutions. Google's Gemini Notebook Pro received a major upgrade, now generating PDFs, spreadsheets, and enhanced reports, with AI executing its own code. FreshBooks and Grasshopper also announced a partnership to streamline small business cash flow, integrating invoicing, payments, and banking. Finally, the steel industry is rapidly adopting AI to revolutionize production, improving process control, safety, demand forecasting, and logistics, including robotic inspections. Let's recap: * AI agentic use in e-commerce is surging, creating challenges * Thryv and Wix join forces to help small businesses * Gemini Notebook (formerly NotebookLM) adds new features * Freshbooks and Grasshopper announce a new partnership * The steel industry leans into AI AI shopping searches surged 200% in one year - and it's a top priority for commerce leaders now. Salesforce chief digital evangelist Vala Afshar discussed the exponential growth of AI-assisted shopping. According to Salesforce's State of Commerce report, AI agentic use in shopping surged 200 percent in the past twelve months changing how people are discovering products and finding recommendations. This latest statistic is paired with the 86 percent of commerce leaders who believe that AI is raising the standard for customer experiences. (Source: ZDNet) Why this is important for your small business: With agentic AI going mainstream in the online retail space, scaling AI is a top priority for commerce leaders. Improving data quality is among the main challenges for companies who want to meet the demands of their customers - 61 percent said that has been difficult because of poor data integration. Companies are ramping up their efforts to expand AI capabilities and implementation as customers continue to rely on AI in their digital shopping experiences. Thryv and Wix announce intent to form strategic partnership to power SMB growth with unified commerce, payments and website solutions. Customer management platform Thryv and website builder Wix have announced plans to join forces, combining their technologies into a unified platform for service-based small and medium-sized businesses (SMBs). Connecting Thryv's AI-powered marketing and business management platform with Wix's website-building, SMBs will have centralized access to websites, online scheduling, digital marketing, payments, and more. (Source: Business Wire) According to the announcement the goal is to make it easier for businesses to manage their online presence, bookings, and customer engagement from a single solution. On this announcement, Thryv CEO Joe Walsh said, "We can generate significant value providing a comprehensive technology suite to the service-based businesses we support, while creating new opportunities for these businesses." MORE FOR YOU Google's 'Gemini Notebook' Pro gets major upgrade, adds PDF and spreadsheet output. This week, Google announced its rollout of a significant upgrade to Gemini Notebook Pro (formerly NotebookLM) - enhancing its AI research and note-taking platform with new features aimed at helping users organize information, conduct research, and generate content more efficiently. Gemini Notebook is available to Google's Pro users. (Source: BigGo Finance) Google says the upgrade includes features that can automatically generate charts, PDFs, and spreadsheets from source materials - and enhanced summary reports. According to the update, each notebook has its own "dedicated execution environment" allowing the AI to write and execute its own code. FreshBooks and Grasshopper partner to streamline small business Cash Flow and digital banking. FreshBooks and digital bank Grasshopper have announced a strategic partnership to give small business owners a more connected way to manage invoicing, payments, banking, and cash flow. By integrating their platforms, the companies aim to reduce financial administration and help entrepreneurs make better financial decisions by offering: Automated Cash-Flow with real time tracking giving business owners better control over their cash flow; an Integrated Financial Management system that connects FreshBooks' accounting, invoicing, and payment platform with Grasshopper's digital banking services. (Source: FinTech Finance News) Forbes Daily: Join over 1 million Forbes Daily subscribers and get our best stories, exclusive reporting and essential analysis of the day's news in your inbox every weekday. The companies say that the partnership is also designed to lessen the burden for business owners with resolving complex financial issues and eliminates the task of managing separate applications for bookkeeping, invoicing, banking, and cash flow. The steel industry is rapidly embracing AI. Here's how. In the past few years, the steel industry has been accelerating its deployment of large-scale AI that's revolutionizing steel production. This week I did a deep dive into steel manufacturers and how they're integrating artificial intelligence into their operations. For example: Steelmakers are using AI to analyze data from furnaces, rolling mills, and production lines to improve process control, reduce scrap, minimize downtime, and enhance worker safety. AI is also helping to forecast demand, optimize inventory, improve production scheduling, and coordinate logistics, allowing steel producers to respond more quickly to market changes. Robotics is making a huge impact in the steel industry with technology such as robotic dogs that inspect high-heat and hard to access areas, minimizing risk for workers; and a recycling robot that can pick out metal scrap through a whole shift without tiring. (Source: Forbes) To read more about the steel companies that are leveraging AI, visit the link. Note: Have a technology story that small business owners should know about? Don't mind me sharing my opinion? Share it with me on X @genemarks. Read our community guidelines. LOADING VIDEO PLAYER... FORBES' FEATURED Video Less than $2/week.

The Manila Times
Jun 2nd, 2026
Canadian Entrepreneurs Can Start, Manage, and Grow Their Business Faster with New FreshBooks and Ownr Partnership

Canadian entrepreneurs can start, manage, and grow their business faster with new FreshBooks and Ownr partnership. by GlobeNewswire Jun 02, 2026 9:51 pm The partnership connects two of Canada's leading small business platforms, giving entrepreneurs a seamless path from incorporation to financial management. Toronto, Canada, June 02, 2026 (GLOBE NEWSWIRE) - Today, FreshBooks, a leading small business management software, and Ownr, the platform that has helped more than 255,000 Canadians register and incorporate their businesses, announced a partnership to make starting a business in Canada faster and easier than ever. The two platforms support entrepreneurs with their administrative needs, from registering a business and maintaining their compliance to sending invoices and accepting cash payments. The collaboration is designed to reduce the friction that often slows new business owners down in their earliest and most critical stage. "Nearly 50% of Canadians wanted to start a business this year, but only 11% felt they had the tools they needed according to Ownr. This collaboration is a step in the right direction. FreshBooks and Ownr coming together gives Canadian entrepreneurs the tools to get from registered to revenue-ready," said Faye Pang, Chief Revenue Officer at FreshBooks. "We're proud to have helped more than 250,000 entrepreneurs start their business on Ownr. This collaboration with FreshBooks gives them even more ways to help them succeed," said Jordan Casey, CEO of Ownr. "Together, we are giving entrepreneurs access to the tools they need to run their business, so they can spend less time on administration and more time getting back to doing what they love: building their vision and serving their customers." Eligible customers may receive limited-time promotional offers administered by Ownr. Full details and eligibility requirements are available on the Ownr website: https://www.ownr.co/perks. About FreshBooks FreshBooks is a leader in small business management software, purpose-built to help small business owners simplify the financial complexity of running their business-from invoicing to cash-bringing together the tools they need to manage finances, save time, and stay organized. FreshBooks supports small business owners around the world as a partner at every stage of growth. Follow FreshBooks on social media: LinkedIn | Instagram | Facebook | X. About Ownr Ownr is on a mission to help make Canadian small business a big deal. With our all-in-one digital platform, everyday entrepreneurs can streamline registration and incorporation, automate paperwork, and maintain ongoing compliance - all without high legal* fees and confusing jargon. Join over 230,000 Canadians who launched their dream business with Ownr. Ownr is a portfolio company of RBCx, a division of Royal Bank of Canada (RBC). Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 101,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet. FreshBooks [email protected]

MMC Convert
Apr 29th, 2026
FreshBooks vs Reckon One: which accounting software is right for your business?

FreshBooks vs Reckon One: which accounting software is right for your business? Selecting the correct accounting software is one of the most significant decisions a business owner makes. Your choice affects how you manage your day-to-day transactions, your visibility into financial health, and your compliance with tax regulations. If you are currently evaluating your options, a common comparison is FreshBooks vs Reckon One. Both platforms are designed to simplify accounting, but they cater to different audience needs and operational workflows. At MMC Convert, MMC Convert Group specialise in making this transition effortless. MMC Convert Group believe you should be able to convert from any accounting software to any other without tiresome manual processes. Its effective team and efficient systems ensure that your promised conversion is truly hassle-free, turning a technical task into a premium experience. What is FreshBooks? FreshBooks began as an invoicing solution designed specifically for service-based businesses. Over the years, it has evolved into a complete cloud platform that focuses on the "non-accountant" user experience. Its key strengths lie in client-facing activities; invoice creation is fast, professional, and allows clients to pay instantly via credit card or ACH. The dashboard provides a visual overview of cash flow and profitability, making it a perfect fit for freelancers and agencies who bill by the hour or project. When you migrate your data with MMC Convert Group, MMC Convert Group ensure a "mirror image" of this history, including full previous years to date and multi-currency transactions at their original exchange rates. If you prioritise an elegant interface and client convenience, you may choose to Migrate to FreshBooks. What is Reckon One? Reckon One is a powerful, flexible solution with deep roots in the Australasian market. Its defining feature is a unique modular pricing structure. Instead of a fixed bundle, you "build your own" software by adding specific modules like Payroll or Projects only as you need them. This ensures you only pay for the exact tools required, making it incredibly cost-effective for small businesses. Reckon One is deeply integrated with localized standards, offering Single Touch Payroll (STP) and robust GST reporting. If this flexibility and compliance-first approach appeal to you, it might be time to Migrate to Reckon One. Its team handles customized conversions to meet your specific requirements, ensuring all transactions and payroll settings are perfectly configured in the new system. FreshBooks vs Reckon One: head-to-head comparison. To help you decide, let's look at how these two platforms stack up in key operational areas: 1. Invoicing and Client Experience FreshBooks is the clear winner for businesses that prioritise a polished client image. Its "Select" plan features include automated late payment reminders, recurring billing, and a dedicated client portal where customers can view and pay invoices. Reckon One provides robust invoicing templates (Bold, Light, and Compact) that are highly functional. While it may lack the specific "marketing" flair of FreshBooks, it offers unlimited invoicing even in its more basic tiers, which is excellent for high-volume businesses. 2. Pricing Modality The core difference lies in how you pay. FreshBooks follows a tiered model (Lite, Plus, Premium) based primarily on the number of billable clients. This works well for those with a small number of high-value clients. Reckon One uses a modular flat-rate model. You can start with the "Accounting" core and add a "Payroll" module for a small monthly fee. This is often the most budget-friendly path for Australian businesses that want professional-grade tools without paying for extras. 3. Payroll and Local Compliance Reckon One is purpose-built for the Australian and NZ markets. Its payroll module is exceptionally strong, handling leave entitlements, superannuation, and STP reporting with ease. FreshBooks integrates with third-party payroll providers. While this works well for global teams, it can feel less unified than Reckon's all-in-one localised approach. 4. Project Management and Time Tracking FreshBooks bundles project profitability tools and time tracking into its mid-to-high tiers, making it a "business management" tool as much as an accounting one. Reckon One offers these as optional modules. If you don't need project tracking, you don't pay for it - but if you do, the functionality is deep and integrates directly into your billing. How it works. MMC Convert Group convert your data file with a few simple steps: Step 1: Load File - Securely upload your source file (such as a backup or CSV) to its migration portal. Step 2: Select Service & Provide Details - Choose your target platform and provide the specific details of your current setup. Step 3: Make Payment - Confirm your order through its secure payment gateway to initiate the conversion. Step 4: Leave file with MMC Convert - Its experts perform the data mapping and multi-currency alignment. Step 5: Receive Subscription Transfer - Log in to your new software and find your historical data ready to go. Conclusion: making your decision. Choose FreshBooks if you are a consultant or agency focused on project billing and client convenience. Choose Reckon One if you value modular flexibility and localised compliance. Whichever you choose, MMC Convert Group typically complete migrations within 3 to 5 business days. Ready to upgrade your business efficiency? Contact MMC Convert Group today at MMC Convert and let MMC Convert Group handle the technical heavy lifting for you. Frequently asked questions. 1. Which is better for invoicing, FreshBooks or Reckon One? FreshBooks excels with polished, automated invoicing and client portals. Reckon One offers functional, unlimited invoicing, making it a budget-friendly choice for businesses with high transaction volumes. 2. Which software is more cost-effective for small businesses? Reckon One is often more cost-effective because of its modular pricing. You only pay for the specific features you need, rather than a fixed-tier subscription bundle. 3. Can I migrate my financial history to FreshBooks? Yes, MMC Convert provides a mirror image migration of your historical data. MMC Convert Group transfer previous years, transactions, and multi-currency records securely to your new FreshBooks account. 4. Does Reckon One support Australian payroll compliance? Yes, Reckon One is purpose-built for the Australian market. Its payroll module handles Single Touch Payroll, superannuation, and leave entitlements with deep localized compliance and accuracy. 5. How long does the migration process usually take? The migration process at MMC Convert is highly efficient. Most data conversions between FreshBooks and Reckon One are completed within three to five business days total.

WP Support Web Development
Mar 10th, 2026
An entrepreneurial guide for woocommerce FreshBooks integration?

An entrepreneurial guide for woocommerce FreshBooks integration? Yuhda Ibrahim Development Consultant · WSP Introduction. Running a business means wearing many hats. One minute you're focused on product design, the next you're replying to customers, and somewhere in between, you're wrestling with invoices and bookkeeping. If you're using WooCommerce for your online store and FreshBooks for accounting, you've probably wondered how to connect the two. That's where this entrepreneurial guide for WooCommerce FreshBooks integration comes in. Imagine this: every time a customer places an order in WooCommerce, an invoice is automatically created in FreshBooks. No manual data entry. No late nights with spreadsheets. Just smooth, automated syncing that frees up your time to focus on growth. In this guide, we'll walk through why integrating WooCommerce with FreshBooks makes sense for entrepreneurs, the different ways to set it up, and practical tips to keep everything running smoothly. By the end, you'll have a clear roadmap to simplify your finances and keep your store and accounting in perfect harmony. Why entrepreneurs should care about WooCommerce FreshBooks integration. For small business owners and solopreneurs, time is money. Spending hours on manual bookkeeping not only eats into your day but also increases the risk of mistakes. By integrating WooCommerce with FreshBooks, you can: * Automate invoicing - Orders instantly generate invoices in FreshBooks. * Track expenses easily - Sync payments, refunds, and sales data. * Stay tax-ready - Reports and financial summaries are always up to date. * Improve cash flow - Send invoices faster and get paid on time. Think of it as setting up a personal assistant who never forgets to log a sale or send an invoice. Different ways to connect WooCommerce with FreshBooks. There's more than one way to make WooCommerce and FreshBooks work together. The right choice depends on your business size, budget, and comfort with technology. 1. Use a WooCommerce plugin. Some plugins are specifically designed for FreshBooks integration. They usually: * Sync order details with your FreshBooks account. * Automatically create or update invoices. * Match customer details between the two platforms. This is often the simplest option for entrepreneurs who prefer a plug-and-play solution. 2. Leverage third-party integration tools. Platforms like Zapier or Automate.io can act as the "middleman" between WooCommerce and FreshBooks. With these tools, you can set up workflows such as: * "When a new WooCommerce order is created, generate a FreshBooks invoice." * "When a payment is received in WooCommerce, mark invoice as paid in FreshBooks." This method is flexible and works well if you already use automation tools in your business. 3. Custom API integration. For larger businesses or entrepreneurs who work with developers, a custom API connection can be built. This gives you full control over which data syncs and how. While it's the most powerful solution, it can also be more costly and technical to set up. Step-by-Step: setting up WooCommerce FreshBooks integration with Zapier. To make this practical, let's go through an example using Zapier: * Sign up for Zapier (a free plan is available to start). * Choose WooCommerce as the trigger app. * Example: "New Order" as your trigger. * Select FreshBooks as the action app. * Example: "Create Invoice" as the action. * Connect both accounts. * Zapier will ask for API keys or logins. * Customize the workflow. * Map customer name, email, order ID, and amount from WooCommerce to FreshBooks. * Test the automation. * Place a test order in WooCommerce and check if the invoice appears in FreshBooks. * Turn on the Zap. * From now on, invoices will be created automatically. This setup takes about 20 minutes but can save you hours every month. Best practices for a smooth integration. Once you've connected WooCommerce and FreshBooks, here are a few tips to keep things running smoothly: * Keep plugins updated - Outdated tools can break the integration. * Check your mappings - Make sure customer data and invoice fields align correctly. * Run monthly audits - Compare a few orders with FreshBooks to ensure accuracy. * Automate gradually - Start with simple flows (like invoices) before adding complex ones (like refunds or expense tracking). Common mistakes entrepreneurs make. It's easy to get excited and over-automate. Here are a few pitfalls to avoid: * Forgetting about manual overrides - Always leave room for exceptions. Not every order will be standard. * Ignoring customer communication - Automation is great, but sometimes a personal touch is needed. * Skipping backups - Always back up your WooCommerce site before adding new plugins. Entrepreneurial benefits beyond bookkeeping. Integrating WooCommerce and FreshBooks isn't just about saving time. It also unlocks new opportunities for entrepreneurs: * Smarter decisions - Access up-to-date financial reports anytime. * Less stress - No more panic before tax season. * More professionalism - Automated invoices look polished and reliable. This integration essentially gives you the financial clarity to scale with confidence. Wrapping it up. So, what's the entrepreneurial takeaway from this guide for WooCommerce FreshBooks integration? Simple: streamline your workflow, cut down on manual tasks, and focus on growth instead of bookkeeping. Whether you choose a plugin, an automation tool like Zapier, or a custom API build, the goal is the same - make your store and accounting work together without you lifting a finger each time. Start small, test carefully, and you'll soon wonder how you ever managed without it. Looking for more guides to simplify your eCommerce business? Stick around - we've got plenty more entrepreneurial tips to help you grow smarter, not harder.

BetaKit
Oct 17th, 2025
FreshBooks partners with Affirm to offer "buy now, pay later" feature

FreshBooks partners with Affirm to offer "buy now, pay later" feature. FreshBooks customers in the United States and Canada can now let clients pay their invoices a little bit at a time. FreshBooks expanded its partnership with American payments processor Stripe last year to launch its Payments offering. The Toronto-based financial software company is adding the buy now, pay later (BNPL) feature to its Payments offering through a partnership with San Francisco-based Affirm. When businesses select BNPL as an eligible invoice payment method through Freshbook Payments, their clients can sign up through Affirm to pay through biweekly or monthly plans. Business owners receive the full invoice amount upfront, minus a transaction fee, while the client pays Affirm over a set period. "By giving their clients a smarter, more flexible way to pay for services, FreshBooks customers can win more jobs, drive customer loyalty, and fuel long-term growth," FreshBooks head of product Andrew Gunner said in a statement. Founded in 2004, FreshBooks aims to help small and medium-sized businesses manage finances, billing, payroll, payments, and client engagement through its accounting platform. The company expanded its partnership with American payments processor Stripe last year to launch its Payments offering, which allows businesses to send a Stripe payment link to their clients alongside invoices that are automatically recorded in FreshBooks. Following a multi-year struggle to reach profitability, FreshBooks casually unveiled a new permanent CEO in March, alongside $125 million USD in debt financing from Morgan Stanley. Shaheen Javadizadeh took the top job from long-time interim leader Mara Reiff, who shifted to COO. FreshBooks told BetaKit that it would use the debt to continue on its current path of driving profitable growth. Canadian e-commerce giant Shopify renewed and expanded its own exclusivity agreement with Affirm earlier this year to bring its once US-restricted partnership to Canada and beyond. In April, Affirm announced that some Shopify merchants in Canada gained early access to Shop Pay Installments, marking the first time the BNPL product was available outside of the US. Affirm entered the Canadian market on its own in 2021, when it acquired Canadian BNPL firm PayBright for $340 million CAD. Disclosure: BetaKit majority owner Good Future is the family office of two former Shopify leaders, Arati Sharma and Satish Kanwar.

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