It must be a decade ago that Ross Simmonds began espousing his DREAM mantra in his marketing seminars. It stood for “Distribution Rules Everything Around Me.”Years have passed and Simmonds is still preaching about the importance of distribution, now in his new book Create Once, Distribute Forever. The book establishes concisely and effectively that distribution is the key to state-of-the-art digital marketing.Simmonds, for those of you who don’t know him, is the Founder of Halifax-based Foundation Marketing and a bit of a legend in tech/marketing circles. He’s a wonderful and witty speaker, an insightful mentor, and literally has the coolest Twitter/X handle in existence (@thecoolestcool). He’s even a congenial Philadelphia Eagles fan. (We knew there had to be at least one somewhere.)His lucid prose brings out his congeniality, but more important it delivers an impactful message to anyone interested in reaching potential clients

In an effort to measure social media spam, content marketing agency FoundationInc teamed up with Question Pro and Orbit Media.