Work Here?
Overview
Frameplay is a marketing technology platform that inserts brand ads into video games without disrupting gameplay. It supports advertisers through a self-serve platform and helps developers monetize with an SDK that marks in-game ad spaces, using intrinsic placements like billboards and posters. A distinctive feature is the intrinsic, non-disruptive ad format and the Intrinsic Time-in-View metric, which tracks how long ads are visible during play. Frameplay aims to help brands reach engaged players while giving developers a steady, passive revenue stream from ad placements, and it expanded with the Frameplay Exchange to consolidate inventory from multiple providers.
About Frameplay
Industries
Data & Analytics
Enterprise Software
Gaming
Company Size
11-50
Company Stage
Series A
Total Funding
$8M
Headquarters
San Francisco, California
Founded
2018
Get referred to Frameplay
See people who can refer or advise you
Simplify's Take
What believers are saying
- June 2025 iion partnership extends Frameplay inventory across APAC, EMEA, and North America.
- October 2025 Happydemics data showed 32% ad recall across 173 in-game campaigns.
- Amanda Rubin joined October 2025, signaling revenue-focused scaling after 2024 leadership changes.
What critics are saying
- Frameplay depends on partner inventory from iion, Adverty, and AdInMo; bargaining power erodes.
- Jonathon Troughton shifted from CEO to president in October 2024, then board member.
- If brand budgets stay fragmented, Google or Unity-style channels will commoditize in-game ad buying.
What makes Frameplay unique
- Frameplay’s intrinsic ads preserve gameplay, unlike interruptive placements that break player immersion.
- Its Frameplay Exchange aggregates inventory across partners, including Adverty, AdInMo, and iion.
- Intrinsic Time-in-View quantifies attention during gameplay, giving advertisers measurement beyond impressions.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$8M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 6%1 year growth
↑ 9%2 year growth
↑ 0%SAN FRANCISCO - December 12, 2023 - Frameplay, the award-winning, global intrinsic in-game advertising leader, has appointed two new chief officers to its executive team as it prepares for continued strategic growth: Sandy Shanman as Chief Operating Officer and Vishal Arora as Chief Technology Officer.
Californian adtech firm Frameplay has raised $8 million following a Series A funding round. The funding round was led by Hiro Capital and featured participa
Utilizing TransUnion’s TruAudience Platform, Frameplay launched its Network Insights Summary Report, which analyzed its U.S. audience network and offers a comprehensive examination of the gaming community, dispelling long standing stereotypes and presenting a diverse and intricate portrait of gamers.
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced Jurgen Post’s appointment as the company’s chairman of the board.
Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay. London, UK – November 15th, 2022 – GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic in-game advertising campaign for Hershey’s OH HENRY! candy bar
There are no jobs for Frameplay right now.
Find jobs on Simplify and start your career today
About Frameplay
Industries
Data & Analytics
Enterprise Software
Gaming
Company Size
11-50
Company Stage
Series A
Total Funding
$8M
Headquarters
San Francisco, California
Founded
2018
There are no jobs for Frameplay right now.
Find jobs on Simplify and start your career today