FreakOut has launched HAWK, an AI agent that autonomously manages social media advertising operations across platforms including Instagram and TikTok. The platform handles campaign workflows from initial briefs through to delivery and reporting, allowing teams to focus on strategy whilst the agent executes operational tasks. Prior to launch, HAWK ran over 500 campaigns across FreakOut's operations and pilot clients. The platform interprets campaign briefs, generates media plans and pricing, monitors performance, adjusts budgets, and produces insight reports. It retains operational knowledge within the organisation, addressing high turnover amongst social advertising specialists. HAWK is offered as SaaS with fixed monthly subscriptions across four tiers. FreakOut plans to expand the platform's capabilities, including advanced analytics, cross-campaign optimisation, and integration with buyers' proprietary systems.