Overview

Free Fly Apparel makes performance clothing from bamboo-blend fabrics. Based in Charleston, they design and craft shirts and other activewear, selling through 600+ specialty stores worldwide and online. The fabrics are engineered to be soft, breathable, and durable for activities like boating, hiking, and workouts, with a focus on comfort and fit. Their products stand out by a long, research-driven development process (over two years) to create soft, high-quality performance fabrics, a design philosophy rooted in fun and adventure, and careful craftsmanship. The company differentiates itself from competitors with this material focus, in-depth development, and emphasis on practical, everyday wear for active lifestyles, offered through specialist retailers as well as direct-to-consumer sales. The goal is to become customers’ go-to, favorite shirt for active living by providing reliable, well-made apparel that performs across water, mountains, and gym environments.