F

Free Market Health

Cloud-based marketplace for specialty pharmacy referrals

Overview

Free Market Health runs a cloud-based marketplace platform for the specialty pharmacy ecosystem, connecting payers and specialty pharmacies to streamline the delivery of specialty medications by matching patient referrals with suitable pharmacies. It provides real-time insights and analytics to help optimize resource use and opportunities for all stakeholders. The platform serves as a hub for referral management and reimbursement solutions, centralizing workflows to make the process faster and more transparent. Its goal is to create a more efficient, care-driven marketplace that improves patient access while controlling costs for payers, pharmacies, and patients.

Work here?Claim your company

About Free Market Health

Simplify's Rating
Why Free Market Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareHealthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$35.5M

Headquarters

Pittsburgh, Pennsylvania

Founded

2019

Get referred to Free Market Health

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Highmark reported 50% higher first-time specialty access using FMH on 2026-03-20.
  • First fills arrived two to four days faster than competing specialty programs.
  • Mike Einodshofer joined 2025-07-10, strengthening growth with Optum Rx and Maxor expertise.

What critics are saying

  • Highmark dominates FMH distribution; one payer can squeeze pricing and renewals.
  • Beeline Rx integration risks product delays and workflow fragmentation after 2025-04-22.
  • If Highmark exits, FMH loses its anchor customer and core market access.

What makes Free Market Health unique

  • Highmark uses FMH across Medicaid, employer, and ACA plans, with 500 drugs.
  • Beeline Rx acquisition on 2025-04-22 added AI prior-authorization and onboarding workflow.
  • FMH facilitated over $5 billion drug spending by 2025-11-11, proving scale.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$35.5M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Benefits

  • Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

1%
Free Market Health
Sep 25th, 2026
Abridge, Free Market Health reflect on growth at life sciences summit.

Abridge, Free Market Health reflect on growth at life sciences summit. Abridge and Free Market Health, both Pittsburgh-based, closed out Wednesday's Bio + Health Summit hosted by the Pittsburgh Life Sciences Alliance. Reba Schenk, Abridge's vice president of partner experience, and Joe Cardosi, CEO of Free Market Health, both spoke during a Bio + Health Summit panel titled "Growth Stage Lessons" that was moderated by Patrick Colletti, CEO of CoSage. Abridge, founded in 2018 in Pittsburgh, uses generative AI to transcribe doctor-patient conversations. Considered one of Pittsburgh's "Unicorns," it collaborates with over 300 U.S. health systems. Free Market Health, established in 2019, connects insurance providers with specialty drug pharmacies. It manages $15 billion in annual specialty medication spend and serves 11 million patients. Both companies have impressive portfolios, but Schenk and Cardosi noted that they've had some growing pains along the way, while also making significant gains in their fields. Schenk, who joined Abridge in 2024, explained that initially their company started as a patient-facing app. Eventually, Abridge learned that the clinicians they worked with did not like the idea of patients recording their visits. Abridge pivoted and since then has continued to improve its services. Schenk said that the day she realized the scale of Abridge's impact was when the company ran out of compute capacity for its services. "The early days were full of technical challenges like that, and also human challenges of taking these personal relationships that our CEO had built, that were tech friends of his, and scaling that authenticity because we're so passionate about human connection in healthcare," Schenk said. "Figuring out how to scale both the technology and the human side of it that quickly, when we had 10 major health systems at one point going live a week, is truly unprecedented for what I've seen in healthcare." In recent years, Abridge has expanded its footprint to San Francisco and New York, and initiated partnerships with other major companies like Nvidia and Eli Lilly. Over the years, Abridge has also seen significant growth in its staffing numbers. Schenk said that when she first started with the company, there were around 60 people within the company and now it has expanded to over 600. The mission to help people is something that really drives workers at Abridge, according to Schenk. But she noted that sometimes it becomes hard to translate that mission. "We wanted to build very thoughtful experiences for our customers, so we have to be intentional about that, and we have to encourage each other and set the standards," she said. "But I think it is also about taking the time for human connection internally. We had someone who was one of the first people who departed our team a couple of weeks ago, and I chatted with her before she left. And one of the things she told me that was hard to hear is that she felt disconnected. And it was a good reminder to me that it's not just about connecting with our customers; it's about connecting with each other and taking the time to remind each other why we're doing the work." Cardosi, when reflecting on Free Market Health's first days, said that it took them a while to "crack the code" of what they were doing. He said the impact became clear only when they began expanding into Pennsylvania and states like North Carolina. Cardosi said that they're working to expedite the specialty drug process for patients, acknowledging that they're sometimes forgotten about during the pharmaceutical process. "Let's get the medication to the patient as fast as humanly possible and make sure it's a high-quality pharmacy," he said. "We're building the things, whether that's features, capabilities, integrations, to get in that moment as often as possible, as early as possible, and to make that connection to a high-quality pharmacy happen as seamlessly, systematically as possible, so the patients don't have to be the advocates for their care." Free Market Health has partnered with other organizations like Highmark's specialty pharmacy, which has helped ease the process for patients. Cardosi emphasized that their overall goal is to help people and improve their experience in the healthcare system. "I think we want to make an actual impact. Maybe a logo or something on a building will be an indicator or signal that we're making an impact, but for us, that's already helping patients, people in their most vulnerable times," he said. "We have a super compelling opportunity to make an impact on people in really tough times in their lives by showing up as a technology company and helping the thing that's hard for them today be a little bit easier." Read the full story from from Pittsburgh Business Times.

Free Market Health
Jul 10th, 2025
Free Market Health Names Mike Einodshofer, RPH, MBA, as Chief Growth Officer

Free Market Health (FMH) announced today that Mike Einodshofer, an industry veteran with over 28 years of experience in pharmacy benefit management and specialty pharmacy, has joined the company as Chief Growth Officer.

Free Market Health
Jun 4th, 2025
Reflections from the 2025 PQA Annual Meeting

Free Market Health's Director of Clinical Product Strategy Tim Mizak, PharmD, MS, MBA shares his experience at the 2025 PQA Annual Meeting and his take on how these themes relate to the future of specialty pharmacy.

PR Newswire
Apr 22nd, 2025
Free Market Health acquires Beeline Rx, Expanding Platform with AI-Powered Specialty Patient Onboarding Technology

/PRNewswire/ -- Free Market Health (FMH), the definitive technology platform transforming the specialty pharmacy ecosystem, today announced its acquisition of...

Technical.ly
Nov 11th, 2024
Edtech Company Niche Continues Pattern Of Downsizing After Layoffs

Strategic decisions around location, leadership and sustainability are key drivers of business growth.In this month’s Power Moves, sustainability takes center stage — whether through downsizing office space to align with post-pandemic workforce needs or expanding facilities to meet the demand for clean-energy manufacturing.Leadership changes at nonprofit Sustainable Pittsburgh and the announcement of a new power generator manufacturing facility highlight the region’s focus on both economic growth and environmental impact.Read on for more details on these developments after the chart showing the top desired tech skills and corresponding median salaries for the month.Niche to move headquarters closer to Strip District TerminalThe edtech company Niche is set to relocate its headquarters down the street from its current location on Liberty Avenue in the Strip District to the Vision on Fifteenth, a building on Smallman Street near the Strip District Terminal. The move was described by Pat Gruden, a long-time company representative, as part of a strategic decision to downsize following the COVID-19 pandemic. The new facility is about 7,400 square feet smaller but more walkable to neighborhood amenities In March, the company quietly laid off 7% of its total staff, leaving the firm with around 300 total employees. This came after the company made headlines in recent years for large funding raises, including a $35 million Series C funding round in 2020.Sustainable Pittsburgh executive director announces departureSustainable Pittsburgh Executive Director Joylette Portlock announced she will step down from her leadership position at the nonprofit by the end of 2024. Portlock led Sustainable Pittsburgh for six years, overseeing a full organizational rebrand and the launch of a new workplace recognition program that awards designations to companies that meet sustainability criteria. Sustainable Pittsburgh Executive Director Joylette Portluck (Courtesy of Sustainable Pittsburgh) Portlock also worked to establish the Clean Energy Workforce Roundtable in 2021. The initiative gathers key stakeholders to promote equitable workforce development to meet the demand for clean energy workers. The company is responsible for additional groups that work to foster sustainable and equitable economic growth, including the CEOs for Sustainability and the Sustainability Practitioners Network. “I’ve come to understand that leadership, especially on sustainability, may best be understood as neither a sprint, nor a marathon – it’s a relay,” Portlock said in a news release

Recently Posted Jobs

Sign up to get curated job recommendations

Free Market Health is Hiring for 21 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs