FreeWill

FreeWill

Free online wills and charitable giving

Overview

FreeWill provides a platform for individuals to create legally valid wills and estate planning documents for free while helping nonprofits secure charitable donations. Users generate documents through a simple online interface, and the company earns revenue by charging nonprofit partners for tools that track and facilitate gifts like stocks, cryptocurrency, and bequests. Unlike traditional legal services, FreeWill integrates philanthropy directly into the estate planning process to make giving easier for donors and more accessible for organizations. The company's goal is to democratize access to essential legal documents while generating billions of dollars in new commitments for charitable causes.

About FreeWill

Simplify's Rating
Why FreeWill is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Social Impact

Legal

Company Size

201-500

Company Stage

Series B

Total Funding

$30M

Headquarters

New York City, New York

Founded

2017

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Simplify's Take

What believers are saying

  • Make-A-Will Month generated nearly $600M in 2025 planned gifts across FreeWill partners.
  • FreeWill launched Estately in 2026, opening financial-advisor distribution beyond nonprofits.
  • FreeWill's platform reached 1.5 million wills and more than 10,000 nonprofits by 2026.

What critics are saying

  • Trust & Will leads 2026 AI recommendations, pressuring FreeWill's consumer acquisition.
  • If nonprofit budgets tighten in 2026, FreeWill's partner-funded free-will engine weakens fast.
  • LegalZoom, Rocket Lawyer, and Estately's own rivals can commoditize estate planning software.

What makes FreeWill unique

  • FreeWill's 2026 Estately targets financial advisors with attorney-drafted digital estate planning.
  • Its nonprofit-funded model keeps basic wills free, unlike Trust & Will or LegalZoom.
  • FreeWill spans wills, directives, powers of attorney, and planned-giving workflows across nonprofits.

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Funding

Total Funding

$30M

Below

Industry Average

Funded Over

1 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
FreeWill
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Work from home

Unlimited Paid Time Off

Flexible Work Hours

Competitive salary

Commuter Benefits

Stock Options

401(k) Retirement Plan

Health Insurance

Dental Insurance

Vision Insurance

Short-term and long-term disability insurance

Life and AD&D insurance

Free One Medical membership

Paid parental leave for all parents

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-3%
Treasure Valley Family YMCA
Aug 27th, 2026
Make a difference for generations to come: August is National Make-a-Will Month.

Make a difference for generations to come: August is National Make-a-Will Month. Did you know that August is National Make-a-Will Month? Creating a will is more than putting your wishes on paper - it's an opportunity to think about what matters most to you and the kind of legacy you want to leave behind. At the Treasure Valley Family YMCA, Ymcatvidaho see every day how a caring community can change lives. From helping children learn to swim and discover new passions to providing families with opportunities to connect, grow and thrive, the Y has been part of the Treasure Valley for generations. You can help ensure that impact continues for generations to come. Start planning your legacy. The Treasure Valley Family YMCA has partnered with FreeWill, a free online resource that makes creating a will simple and accessible. More than 1.5 million people have already used FreeWill to create their wills at no cost - and you can join them. The easy-to-use online tool guides you through the process step by step, allowing you to put your wishes in writing from the comfort of your home. Create your free will through FreeWill! Leave a legacy at the Y. As you create your will, you'll have the opportunity to consider the organizations and causes that are important to you. If you choose, you can include a gift to the Treasure Valley Family YMCA in your plans. A gift in your will can help provide a strong foundation for the Y's future - supporting programs and services that help children, families and individuals throughout its community. Your generosity could help a future generation experience the same sense of belonging, opportunity and connection that the Y provides today. You don't have to know exactly what the future holds to make a difference in it. Your legacy can shape the future. Whether you've been a longtime Y member, a volunteer, a donor, a participant in a Y program or simply believe in the Y's mission, your legacy can help build a stronger Treasure Valley for years to come. This National Make-a-Will Month, take a moment to plan for tomorrow and reflect on the impact you want to make today.

Feed My Starving Children
Aug 21st, 2026
A legacy of generosity: Why Kevin included FMSC in his will.

A legacy of generosity: Why Kevin included FMSC in his will. A long-time Feed My Starving Children volunteer and donor, Kevin Reed, decided to make FMSC a beneficiary in his will. Here's how he and his family came to the decision to feed kids for generations to come: Seeing poverty in Haiti opened his eyes. After years of volunteering, Kevin and his wife attended the FMSC Spring Gala and were delighted to win the raffle for a Food In Action Trip to Haiti with then-CEO, Mark Crea. What he didn't know is how much this trip would change his outlook. What Kevin saw shocked him. He had never visited a developing country, let alone one of the poorest in the world. It was all new to him: the shanty towns, the high unemployment, the lack of food. These disparities from his own home opened his eyes more than any video or advertisement he'd seen. "It brought everything so much closer to reality," he said, explaining that the trip prompted him to get even more involved with FMSC. Making a charitable bequest in his estate plans. Christian nonprofits like FMSC are funded by generous people like Kevin. Data from Giving USA(TM) shows that Americans are some of the most generous people in the world (ranked sixth globally), giving a total of $617.2 billion to charity in 2025 alone. 10% of those gifts were made by bequest. The Reeds wanted their estate plans to provide for their daughter and keep feeding kids. By creating a will and including a bequest to FMSC, they accomplished both. Kevin said he values FMSC's transparency and efficiency so he knew he could trust FMSC to use his gift well even after he is gone. "I think a lot of parents struggle with wanting to leave a financial legacy for, for their children," Kevin said. "But I think legacy giving and having instructions in your will is actually a great way to not just have a financial legacy, but to have a legacy of service and volunteering." He hopes their choice to be generous in their plans will show their daughter how important generosity was to them. August is Make a Will Month. If you delayed creating a will, you're not alone - 70% of Americans don't have an updated will. But it's not too late! And if the cost of making a will is a barrier, then Fmsc has good news! For Make a Will Month, FMSC is partnering with FreeWill. Create your free will in 20 minutes or less through FreeWill. As you make or update your plans, you can choose to keep feeding kids for years to come. Donate now. Donate by credit card, bank account or digital wallet.

United Way of York County, SC
Aug 17th, 2026
National Make-A-Will Month: create a legacy that strengthens York County for generations.

National Make-A-Will Month: create a legacy that strengthens York County for generations. Blog. August is National Make-A-Will Month, making it the perfect time to take an important step toward protecting your loved ones and creating a lasting legacy. When United Way of York County, SC think about building a stronger community, United Way of York County, SC often think about giving its time, volunteering, supporting local organizations, or helping a neighbor in need. However, one of the most meaningful ways United Way of York County, SC can care for the people and causes United Way of York County, SC love happens behind the scenes through thoughtful planning. Many people put off creating a will because they believe it's something to think about later in life. The reality is that every adult can benefit from having a plan in place, regardless of age or stage of life. Creating a will helps you: * Protect your loved ones by ensuring your wishes are clearly documented * Designate guardians for children and pets * Determine how your assets will be distributed * Reduce stress and uncertainty for family members * Support the organizations and causes that matter most to you At United Way of York County, United Way of York County, SC believe in building a future where every person has the opportunity to thrive. That means investing not only in today's needs, but also in the long-term well-being of its families and its community. Through its work, United Way of York County, SC help connect families with resources that strengthen financial stability, expand access to essential services, and create opportunities for children and adults across York County. As you think about your own legacy, United Way of York County, SC invite you to consider the impact you want to leave behind. To make the process easier, United Way has partnered with FreeWill to provide a secure, online resource that allows you to create your will in about 20 minutes at no cost. Whether your priority is protecting your family, planning for the future, or supporting the causes you care about, this free resource can help you take that important first step. If you're ready to get started, visit FreeWill today. Together, United Way of York County, SC can continue creating a stronger, more resilient York County for generations to come.

Clarke University
Aug 12th, 2026
Add to your Clarke legacy during make-a-will-month.

Add to your Clarke legacy during make-a-will-month. By Clarke News | August 12, 2026 August is National Make-A-Will Month, and Clarke University is offering free resources to alumni and friends to assist with their estate planning, thanks to a partnership with FreeWill. With the online planning tool, participants walk through a step-by-step process to document their final wishes. From creating plans for your children, pets, and assets, to designating gifts to Clarke and other organizations you care about, FreeWill offers peace of mind in as little as 20 minutes. "We're proud to offer this resource to our alumni and friends. Planning your will can feel like a difficult conversation, yet this tool lays things out in a simple way," said Clarke University Development Officer Kathy Gable. "As part of your plan, you'll also have the option to include a gift to Clarke University, ensuring that our students continue to grow, learn, and lead in the spirit of Clarke's mission and commitment to the BVM Core Values of Freedom, Education, Charity, and Justice." Sister Catherine's story. For a lifetime, Clarke's President Emerita, Catherine Dunn, BVM, PhD, has devoted her heart, faith, and her life to the Sisters of Charity of the Blessed Virgin Mary and to its university. At 92 years of age, Catherine continues to champion its mission, inspire its students, and believes wholeheartedly in the power of an education grounded in the BVM core values of freedom, education, charity, and justice. Even in retirement, Catherine can be found in her office three days each week, actively engaged in the life of the University she has helped guide for more than a half a century. Whether offering wisdom to colleagues, mentoring future leaders, or engaging with alumni and students, she continues to make a meaningful difference every day. Her presence on campus serves as a powerful reminder that leadership is not defined by a title, but by a lifelong commitment to serving others. Catherine's legacy will forever live on through the countless lives she has touched and the generations of students she has helped shape. While creating your own will, you too can make a legacy that builds on her impact and helps carry her vision forward. Additional resources for your estate planning. Estate planning can be an emotional process and does include various options. Clarke has more Planned Giving resources and popular estate planning tools at its website at plannedgiving.clarke.edu.

TreePeople
Jun 15th, 2026
Growing our future together at TreePeople.

Growing its future together at TreePeople. June 15, 2026 Hey TreePeople Community, Volunteers, longtime donors, neighbors, and new friends- you are the heartbeat of its movement. Seeing everyone together reminds Treepeople, Inc. of something beautiful: the shade Treepeople, Inc. enjoy today is because someone cared enough to plant a tree decades ago. That got Treepeople, Inc. thinking about the future. How do Treepeople, Inc. keep this green momentum going for the next 50 years? The following 100? Whether you want to get your hands dirty next weekend or help Treepeople, Inc. secure the next century of restoration work, here are a few ways Treepeople, Inc. can grow this future together, right now: Leave a piece of your legacy in Coldwater Canyon Park. If you've walked its trails, you've probably noticed the beautiful, hand-carved benches and glimmering, bronze tree plaques along the way. That is part of its Legacy Grove. This program was built on a transformational bequest from Jean Aubuchon Cinader, its late Board Member, who was a great friend to its planet and advocate for environmental resilience. Jean's gift remains the root of its Legacy Grove which now acts as a living space dedicated to the stories of its community. Whether you want to honor a loved one, celebrate a milestone, or leave a message of hope for future park-goers, a physical dedication is a beautiful way to anchor your story to the park. Plus, every dedication directly funds the care of its 45-acre canyon home as well as expanding Los Angeles' urban and forest canopy. Plant a seed for tomorrow (in 20 minutes or less). When you think about the future of Southern California-clean air, shaded schoolyards, and fire-resilient mountains-that's a vision that requires deep roots. A powerful way to protect its environment for generations to come is by including TreePeople in your will or trust. To make this easy for its community members, Treepeople, Inc. has partnered with FreeWill. FreeWill is a 100% free and secure online tool that guides you through creating a legal will in less than 20 minutes. It costs nothing today, gives you total peace of mind for your loved ones and allows you to leave a lasting legacy. (If you've already included TreePeople in your plans, please let Treepeople, Inc. know here! Treepeople, Inc.'d love to thank you for this incredible gesture and celebrate your partnership in its mission.) Get your hands dirty (volunteer with Treepeople, Inc.!). Its mountain and urban canopies don't care for themselves. They need you! Volunteering is the ultimate way to see your impact in real-time. Whether you want to help Treepeople, Inc. improve its Coldwater Canyon Park trails, restore fire-scarred land, or plant trees in neighborhoods that need canopy shade the most, Treepeople, Inc. has a spot for you. No experience is necessary, just bring your energy. Thank you for being the roots that keep TreePeople sturdy and the branches that help Treepeople, Inc. shade Southern California. Treepeople, Inc. is so grateful to be in this work with you. See you on the trails, TreePeople By anun myagmardavaa. Development Program Coordinator

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