FreeWill

FreeWill

Free online wills and charitable giving

Overview

FreeWill provides a platform for individuals to create legally valid wills and estate planning documents for free while helping nonprofits secure charitable donations. Users generate documents through a simple online interface, and the company earns revenue by charging nonprofit partners for tools that track and facilitate gifts like stocks, cryptocurrency, and bequests. Unlike traditional legal services, FreeWill integrates philanthropy directly into the estate planning process to make giving easier for donors and more accessible for organizations. The company's goal is to democratize access to essential legal documents while generating billions of dollars in new commitments for charitable causes.

About FreeWill

Simplify's Rating
Why FreeWill is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Enterprise Software

Fintech

Social Impact

Legal

Company Size

201-500

Company Stage

Series B

Total Funding

$30M

Headquarters

New York City, New York

Founded

2017

Your Connections

People at FreeWill who can refer or advise you

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Simplify's Take

What believers are saying

  • 1,450+ nonprofit partners create a broad distribution channel for new products.[1][6]
  • More than $10 billion in gifts signals strong proof of donor conversion.[6]
  • Expanded documents like supplemental needs trusts support higher-value upsells.[6]

What critics are saying

  • Free alternatives and incumbents pressure FreeWill’s nonprofit partner retention.[3][4]
  • Advisor-software expansion faces entrenched estate-planning vendors with deeper integrations.[4][6]
  • Any legal-validity or compliance failure would damage trust across the platform.[2][6]

What makes FreeWill unique

  • FreeWill combines free estate planning with nonprofit planned-giving software.[1][2]
  • Its tools span wills, trusts, healthcare directives, and charitable bequests.[2][6]
  • The company operates a public benefit corporation focused on philanthropy and access.[2][8]

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Funding

Total Funding

$30M

Below

Industry Average

Funded Over

1 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
FreeWill
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Work from home

Unlimited Paid Time Off

Flexible Work Hours

Competitive salary

Commuter Benefits

Stock Options

401(k) Retirement Plan

Health Insurance

Dental Insurance

Vision Insurance

Short-term and long-term disability insurance

Life and AD&D insurance

Free One Medical membership

Paid parental leave for all parents

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

-1%
TreePeople
Jun 15th, 2026
Growing our future together at TreePeople.

Growing its future together at TreePeople. June 15, 2026 Hey TreePeople Community, Volunteers, longtime donors, neighbors, and new friends- you are the heartbeat of its movement. Seeing everyone together reminds Treepeople, Inc. of something beautiful: the shade Treepeople, Inc. enjoy today is because someone cared enough to plant a tree decades ago. That got Treepeople, Inc. thinking about the future. How do Treepeople, Inc. keep this green momentum going for the next 50 years? The following 100? Whether you want to get your hands dirty next weekend or help Treepeople, Inc. secure the next century of restoration work, here are a few ways Treepeople, Inc. can grow this future together, right now: Leave a piece of your legacy in Coldwater Canyon Park. If you've walked its trails, you've probably noticed the beautiful, hand-carved benches and glimmering, bronze tree plaques along the way. That is part of its Legacy Grove. This program was built on a transformational bequest from Jean Aubuchon Cinader, its late Board Member, who was a great friend to its planet and advocate for environmental resilience. Jean's gift remains the root of its Legacy Grove which now acts as a living space dedicated to the stories of its community. Whether you want to honor a loved one, celebrate a milestone, or leave a message of hope for future park-goers, a physical dedication is a beautiful way to anchor your story to the park. Plus, every dedication directly funds the care of its 45-acre canyon home as well as expanding Los Angeles' urban and forest canopy. Plant a seed for tomorrow (in 20 minutes or less). When you think about the future of Southern California-clean air, shaded schoolyards, and fire-resilient mountains-that's a vision that requires deep roots. A powerful way to protect its environment for generations to come is by including TreePeople in your will or trust. To make this easy for its community members, Treepeople, Inc. has partnered with FreeWill. FreeWill is a 100% free and secure online tool that guides you through creating a legal will in less than 20 minutes. It costs nothing today, gives you total peace of mind for your loved ones and allows you to leave a lasting legacy. (If you've already included TreePeople in your plans, please let Treepeople, Inc. know here! Treepeople, Inc.'d love to thank you for this incredible gesture and celebrate your partnership in its mission.) Get your hands dirty (volunteer with Treepeople, Inc.!). Its mountain and urban canopies don't care for themselves. They need you! Volunteering is the ultimate way to see your impact in real-time. Whether you want to help Treepeople, Inc. improve its Coldwater Canyon Park trails, restore fire-scarred land, or plant trees in neighborhoods that need canopy shade the most, Treepeople, Inc. has a spot for you. No experience is necessary, just bring your energy. Thank you for being the roots that keep TreePeople sturdy and the branches that help Treepeople, Inc. shade Southern California. Treepeople, Inc. is so grateful to be in this work with you. See you on the trails, TreePeople By anun myagmardavaa. Development Program Coordinator

Kansas City Hospice & Palliative Care
Oct 22nd, 2025
National Estate Planning Awareness Week: Sharpen Your Axe

National Estate Planning Awareness Week: sharpen your axe. By: Bill Riek, KCH Associate Director of Gift Planning This week marks the annual observance of National Estate Planning Awareness Week, an initiative devoted to educating individuals about the importance of preparing for the future. Kansas City Hospice & Palliative Care (KCH) is proud to support this national campaign and invites you to consider how thoughtful estate planning can leave a lasting impact on both your family and also on the important work done by the nonprofits you care about. Estate planning is akin to the wise saying by Abraham Lincoln, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." Lincoln was referring to preparing for an upcoming debate with Stephen Douglas. He knew if he wasn't ready, Douglas could win the presidency and further expand slavery out west. His belief was that the delivery of the message was not nearly as important as crafting it. Just as Lincoln emphasized the importance of preparation, planning your estate is a crucial step, ensuring your intentions are honored, and your loved ones are protected. Taking the time to be fully prepared with a solid estate plan means your family doesn't have to chop through probate court with a dull blade. Many people delay estate planning, finding it daunting - or - presuming it's only for people with significant assets. However, it's a tool for everyone, regardless of estate size, to express your personal values and priorities. More importantly, having these plans in place can relieve stress on family members and can serve as an enduring testament to your life and legacy. If you don't have a will or a trust in place, Kansas City Hospice, Inc. is here to help! KCH partnered with FreeWill to help you create your plan at no cost. It generally takes about 20 minutes to complete your plan, but can give years of comfort and security. Whether you choose to make a gift to KCH, another nonprofit, or make no charitable gift at all, the process is always free to you! Visit KCHospice.org/Legacy for more information. During National Estate Planning Awareness Week, Kansas City Hospice, Inc. encourage you to reflect on how your personal legacy can be extended through charitable contributions. By including a gift to Kansas City Hospice in your estate plans, you're making an investment in quality end-of-life care for individuals and their families who rely on its services during vulnerable times. Your estate plan is an opportunity to support organizations like Kansas City Hospice that resonate with your life's values and experiences. Making a planned gift empowers you to continue making a difference long into the future. Kansas City Hospice provides comprehensive and compassionate hospice care to those facing life-limiting illnesses, helping them live each moment to its fullest with dignity and peace. Gifts from its generous donors ensure everyone in its community has access to high-quality, compassionate care, regardless of their financial situation. For more information on supporting Kansas City Hospice through a planned gift or to schedule a conversation about estate planning, please contact Bill Riek at [email protected]. Let's make this National Estate Planning Awareness Week a turning point for creating impactful, lasting legacies supporting family and community alike. Sharpen your axe today at KCHospice.org/Legacy.

Givens Communities
Sep 16th, 2025
Estate Planning is a Crucial Step for Continuing Your Legacy

Givens Philanthropy has partnered with FreeWill, a free online estate planning tool.

South Yuba River Citizens League • SYRCL
Aug 20th, 2025
August is National Make-A-Will Month

To support you, Yubariver is partnering with FreeWill, a free, secure online tool that walks you through the process of making or updating your will or trust in about 20 minutes.

Sustainable Action Now
Aug 17th, 2025
Securing the Future for Pets: Planning, Rescue Networks, and Compassion in Action

To address this, Hope For Paws has partnered with FreeWill, enabling you to create a legally valid Will or Living Trust completely free of charge.

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