Freed Associates

Freed Associates

Healthcare consulting for management, operations, IT

Overview

Freed Associates is a California-based healthcare consulting firm with more than 26 years of direct healthcare experience. It works with health systems, health plans, large IPAs, and managed service organizations to tackle strategic and tactical initiatives in management, operations, and IT. The firm collaborates with clients in their own environment, applying specialized knowledge to address complex, critical projects and deliver lasting value. What sets Freed Associates apart is its exclusive focus on healthcare, long-standing industry expertise, and a people-centered culture that prioritizes work-life balance for consultants while building strong client relationships. Its goal is to help clients improve performance and outcomes by delivering practical, enduring improvements and by taking good care of its staff, which in turn benefits clients.

About Freed Associates

Simplify's Rating
Why Freed Associates is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consulting

Healthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

1991

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Simplify's Take

What believers are saying

  • Freed's 2026 site pushes AI, analytics, and revenue cycle work into high-demand budgets.
  • Fortune recognition in August 2026 strengthens recruiting in a tight consulting labor market.
  • Succession was announced in 2025, reducing abrupt transition risk for 2026 clients.

What critics are saying

  • Dava Freed retires in June 2026, testing client retention during leadership transition.
  • Heavy dependence on California healthcare consulting exposes Freed to payer and provider budget cuts.
  • Modern Healthcare rankings invite larger firms to poach clients with broader scale and lower pricing.

What makes Freed Associates unique

  • Healthcare-only consulting gives Freed deep domain focus across operations, strategy, compliance, revenue cycle.
  • Fortune named Freed a 2026 Best Small Workplace, reinforcing employer brand.
  • Founder Dava Freed's 2026 succession to Allie Freed preserves family ownership and continuity.

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Company News

Freed Associates
May 3rd, 2024
Fortune and Great Place to Work(R) name Freed Associates one of the 2022 Best Small Workplaces(TM), Ranking #95

Freed & Associates, Inc. is honored to be recognized by Fortune magazine and Great Place to Work(R) as one of the 2022 Best Small Workplaces.

Freed Associates
Mar 17th, 2023
Freed Associates Names Tracy Golden as Chief Financial Officer | Freed Associates

Freed Associates, a certified woman-owned healthcare management consulting firm, is excited to welcome Tracy Golden, a financial leader with 30+ years of experience, as their new chief financial officer.

Freed Associates
Aug 8th, 2022
Freed Associates, Inc. recognized as top company to work for in the country

Earning a spot means that Freed Associates is a top company to work for in the country.

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