Freed Associates

Freed Associates

Healthcare management, operations, and IT consultancy

Overview

Freed Associates is a California-based healthcare consulting firm with more than 26 years of direct experience. It works with healthcare organizations on strategic and tactical initiatives, providing specialized knowledge in healthcare management, operations, and IT for health systems, health plans, large IPAs, and managed service organizations. How it works: a team of experts collaborates with each client in its unique environment on complex initiatives, building immediate rapport and quickly understanding the culture to tailor approaches and deliver lasting value. How it differs from competitors: it focuses exclusively on healthcare, leverages a long track record, and emphasizes a work-life balance culture that helps consultants provide attentive, long-term client service. Freed Associates’ goal is to deliver enduring value to clients while supporting the professional and personal well-being of its employees, which in turn benefits client outcomes.

About Freed Associates

Simplify's Rating
Why Freed Associates is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

1991

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Simplify's Take

What believers are saying

  • Modern Healthcare recognized Freed Associates in October 2025 among consulting firms expecting growth.
  • Great Place to Work ranked Freed #94 on Fortune's Best Small Workplaces 2025.
  • The June 2025 Advisory Council signals investment in stronger strategy and client delivery.

What critics are saying

  • Dava Freed retires in June 2026, removing the founder's client relationships.
  • Healthcare consultancies like ECG and HMA dwarf Freed's scale and brand reach.
  • If Allie Freed's transition falters, clients can shift recurring work elsewhere quickly.

What makes Freed Associates unique

  • Freed Associates specializes exclusively in healthcare consulting, not generalist advisory work.
  • Dava Freed founded the firm in 1991; Allie Freed becomes CEO in June 2026.
  • Its June 2025 Advisory Council adds Garrett Leaf and Pam Fox Rollin.

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Company News

Freed Associates
May 3rd, 2024
Fortune and Great Place to Work(R) name Freed Associates one of the 2022 Best Small Workplaces(TM), Ranking #95

Freed & Associates, Inc. is honored to be recognized by Fortune magazine and Great Place to Work(R) as one of the 2022 Best Small Workplaces.

Freed Associates
Mar 17th, 2023
Freed Associates Names Tracy Golden as Chief Financial Officer | Freed Associates

Freed Associates, a certified woman-owned healthcare management consulting firm, is excited to welcome Tracy Golden, a financial leader with 30+ years of experience, as their new chief financial officer.

Freed Associates
Aug 8th, 2022
Freed Associates, Inc. recognized as top company to work for in the country

Earning a spot means that Freed Associates is a top company to work for in the country.

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