Smarter supply, better ROI: Freestar partners with Gamera on quality signals for intelligent supply shaping. Programmatic Supply Optimization: Freestar and Gamera For years, programmatic buyers have planned digital campaigns primarily around contextual alignment. But legacy contextual targeting only looks at a webpage's topic. It ignores how page design, ad clutter, and placement affect performance, and it treats every ad slot on a URL as equally valuable rather than reflecting the real, on-screen consumer experience. Ultimately, buyers are left with an antiquated process vulnerable to media waste, as they may buy blind on low-quality page real estate and pay for placements users may never even see. Freestar announced a direct integration with Gamera, the premier Inventory Quality Platform, to help sophisticated ad buyers bridge the gap by making it seamless to target inventory based on actual on-page performance metrics rather than proxy metrics. By integrating Gamera's advanced Media Control Plane directly into Freestar's curation suite, buyers can now optimize campaigns using real-time, slot-level signals. Advertisers can choose inventory based on direct performance drivers like verified viewability, ad density, and refresh rates, ensuring maximum impact for every impression. It signals a major industry shift from rigid domain site-lists to dynamic, signal-based targeting. Through Gamera's direct on-page integration, its curation technology continuously measures, verifies, and signals the quality of Freestar's supply in real time. This transparent, independent validation ensures that Freestar can automatically route its highest-performing inventory directly to programmatic buyers. "Granular, bidstream-level inventory quality signals give Freestar a fundamentally better way to understand and shape the supply they send into the market," said cofounder and CEO of Gamera, Gareth Glaser. By identifying quality at the placement and impression level, AdTech Edge can help intelligently route traffic toward the opportunities most likely to perform and constantly monitor behavior to keep the bidstream relevant and actionable - reducing waste for buyers while allowing Freestar to capture more value from their highest-quality inventory." The Gamera integration joins Freestar's robust suite of curation data, pairing performance signals with brand safety scores, IAB classification, and quality benchmarks. Freestar's tailored curation strategy lets buyers toggle these performance signals based on their unique KPIs, giving them custom, campaign-specific targeting without a one-size-fits-all constraint. AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.

Boston Globe Media taps Freestar. Freestar Expands Publisher Monetization Deal PHOENIX, Aug. 05, 2026 (GLOBE NEWSWIRE) - Freestar, the leading publisher services and monetization partner for the world's most trusted digital media brands, has been selected by Boston Globe Media to fully manage programmatic advertising monetization across three of New England's most-read digital properties: The Boston Globe, Boston.com, and Boston magazine. The partnership supports Boston Globe Media's commitment to running a sustainable business built for and around its readers, helping it stay focused on its core strengths. Boston Globe Media has built one of the nation's most successful media platforms, anchored in the largest digital subscriber base of any metro news organization in America. The new partnership with Freestar is designed to grow advertising revenue to support the platform's high-quality reader experience across its digital properties. "We wanted a partner that could work side by side with our team and bring extensive monetization expertise to the unique pressures digital publishers face today," said Angus Macaulay, Chief Commercial Officer of Boston Globe Media. "With Freestar, we found a proven partner with deep news experience. Knowing that our ad revenue is in capable hands allows us to keep our attention on our subscription businesses, our audience, and the community-focused journalism our readers depend on." As a fully managed Freestar customer, Boston Globe Media gains access to proprietary ad technology, premium demand, and a dedicated support team with extensive news expertise, supporting the organization's focus on newsgathering, audience growth, and community building. The result: a fast site experience, thoughtful and relevant advertising that protects the quality of the reader experience, and a premium revenue stream that grows alongside its subscription business. "The Globe is focused on what matters most in news publishing: readers, subscribers, and community," said John Illaqua, Executive Vice President of Growth and Publisher Development at Freestar. "Balancing subscription growth with advertising performance is one of the biggest challenges in publishing, and it's exactly where we do our best work. Freestar is committed to providing a premium revenue stream while making sure Globe readers get the high-quality experience they've grown to expect." About Freestar Freestar is a leading publisher services and monetization partner to many of the world's most trusted digital media brands. Through pubOS - the Publisher Operating System - Freestar combines enterprise-grade technology, an integrated partner marketplace, and white-glove service to help digital publishers maximize revenue and navigate the AI Age. Over the past decade, Freestar has driven over $1 billion in revenue for publishers. It manages more premium Jounce Media Bellwether publishers than any other publisher services partner. Headquartered in Scottsdale, AZ, it has been recognized as one of the fastest-growing private companies in the United States on the annual Inc. 5000 list for seven consecutive years, most notably earning the number one spot in 2019. Additional honors include AdWeek's AI Tool of the Year and the Titan Business Awards Customer Service Team of the Year. Learn more at www.freestar.com. AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.