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Overview
Frequence provides local advertising planning and workflow software, now integrated with Madhive to offer an end-to-end platform for planning, coordinating, and executing local campaigns across multiple channels. It unifies campaign planning, asset management, scheduling, and workflows into one interface connected to Madhive’s local media networks and targeting tools. Its differentiator is the seamless integration with Madhive’s local advertising ecosystem, instead of a standalone multi-vendor solution. The goal is to help advertisers succeed in local markets by simplifying planning and workflow and improving speed and alignment with local needs.
About Frequence
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Mountain View, California
Founded
2010
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Simplify's Take
What believers are saying
- Madhive completed the acquisition on July 18, 2024, expanding Frequence’s distribution.
- Madhive serves over 30,000 advertisers daily, giving Frequence immediate enterprise reach.
- Frequence’s 2024 political launch and Triton integration deepen monetization across election and audio demand.
What critics are saying
- Madhive now owns Frequence; Frequence’s standalone brand and strategy disappear.
- Local media budgets remain cyclical, and Frequence’s 2025 sellers survey confirms intense pressure.
- Integrated ad-tech platforms from Google, Amazon, and The Trade Desk squeeze pricing power.
What makes Frequence unique
- Frequence’s workflow software automates proposals, reporting, and analytics across omnichannel campaigns.
- Its political, audio, and O&O tools target local media sellers with specialized workflows.
- Madhive’s 2024 acquisition ties Frequence front-end planning to stronger CTV targeting.
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Growth & Insights and Company News
6 month growth
↓ -16%1 year growth
↓ -16%2 year growth
↓ -15%As radio sellers navigate increasing pressures to deliver digital results, Frequence has released its 2024 Local Advertising Sellers Index.
Frequence, a provider of advertising sales automation and workflow software, has introduced a new suite of features for advertisers targeting live and streaming sports programming that include...
Frequence's planning capabilities will seamlessly integrate with Madhive's platform, automating campaign workflows across proposals, reporting, and analytics.
Madhive acquires Frequence in A push for local omnichannel budgets.
Frequence, a leader in advertising sales automation and workflow software, announced today the launch of a suite of publisher-specific tools that automate digital owned & operated (O&O) ad sales through its multichannel sales, fulfillment, and reporting platform.
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About Frequence
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Mountain View, California
Founded
2010
There are no jobs for Frequence right now.
Find jobs on Simplify and start your career today