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Overview
Frequence provides a local advertising workflow and planning platform that is now integrated with Madhive. It unifies campaign planning, asset management, scheduling, and workflow tasks in one interface connected to Madhive’s local networks and targeting. Its strength comes from tight integration with Madhive’s local advertising ecosystem, offering end-to-end workflow and access to local inventory rather than a standalone multi-vendor solution. The goal is to help advertisers succeed locally by simplifying planning and coordination across channels to improve speed and alignment with local market needs.
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Simplify's take
What believers are saying
- Madhive completed Frequence acquisition in 2026, validating the product and market.
- The combined platform extends CTV into search, audio, display, OOH, and social.
- Madhive cites major customers like Spectrum Reach, Hearst, and Beasley for expansion.
What critics are saying
- Madhive owns Frequence now, so standalone strategy and branding disappear.
- Integration delays can stall proposals, reporting, and analytics migration across customers.
- Local ad-tech consolidation squeezes pricing, and platform failure risks customer churn.
What makes Frequence unique
- Frequence automates omnichannel ad sales workflows for local media and agencies.
- Its platform spans planning, proposals, reporting, analytics, and creative production.
- Madhive says Frequence supports over 30,000 advertisers daily across local markets.
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