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Overview
Frequence provides local advertising planning and workflow software, now integrated with Madhive to offer an end-to-end platform for planning, coordinating, and executing local campaigns across multiple channels. It unifies campaign planning, asset management, scheduling, and workflows into one interface connected to Madhive’s local media networks and targeting tools. Its differentiator is the seamless integration with Madhive’s local advertising ecosystem, instead of a standalone multi-vendor solution. The goal is to help advertisers succeed in local markets by simplifying planning and workflow and improving speed and alignment with local needs.
About Frequence
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Mountain View, California
Founded
2010
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Simplify's Take
What believers are saying
- Madhive's June 11, 2026 Gray Media win validates Frequence's local media workflow.
- Madhive says 8,000 sales execs and 30,000 advertisers use the platform daily.
- Leadership additions in 2026 show continued investment in local media expansion and operations.
What critics are saying
- Madhive absorbed Frequence on July 18, 2024; Frequence's standalone identity is gone.
- Revelio shows Madhive headcount fell 11.8% from 2023 to March 2026.
- StackAdapt and The Trade Desk pressure local omnichannel pricing, margins, and buyer attention.
What makes Frequence unique
- Frequence unified proposals, activation, reporting, and analytics for local omnichannel campaigns.
- Its 2024 political tools targeted zip codes, congressional districts, voter segments, and donors.
- Triton integration and owned-media automation helped broadcasters sell audio, CTV, search together.
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Growth & Insights and Company News
6 month growth
↓ -15%1 year growth
↓ -15%2 year growth
↓ -14%As radio sellers navigate increasing pressures to deliver digital results, Frequence has released its 2024 Local Advertising Sellers Index.
Frequence, a provider of advertising sales automation and workflow software, has introduced a new suite of features for advertisers targeting live and streaming sports programming that include...
Frequence's planning capabilities will seamlessly integrate with Madhive's platform, automating campaign workflows across proposals, reporting, and analytics.
Madhive acquires Frequence in A push for local omnichannel budgets.
Frequence, a leader in advertising sales automation and workflow software, announced today the launch of a suite of publisher-specific tools that automate digital owned & operated (O&O) ad sales through its multichannel sales, fulfillment, and reporting platform.
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About Frequence
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Mountain View, California
Founded
2010
There are no jobs for Frequence right now.
Find jobs on Simplify and start your career today