FFresha is an online marketplace for beauty and wellness services that connects customers with local service providers. Customers can browse a wide range of services—from nails and tattoos to massages and spa treatments—and book appointments directly through the platform. Providers can list their offerings and reach buyers in major cities across the United States. The platform includes ratings and reviews to help customers choose. Fresha earns revenue by taking a commission on each booking fee, creating a steady stream of income as transactions occur. Compared with competitors, Fresha emphasizes a large network of local providers, easy online booking, and transparent reviews, making it a convenient, one-stop place for finding and scheduling beauty and wellness services in multiple markets. Its goal is to become the trusted digital marketplace where people find, compare, and book appointments and where service providers grow their customer base through the platform.
Work here?Claim your company
Industries
Company Size
501-1,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$299.6M
Headquarters
London, United Kingdom
Founded
2015
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Total Funding
$299.6M
Above
Industry Average
Funded Over
10 Rounds
Fresha brings Klarna BNPL to beauty and wellness bookings. Published November 2, 2026 Leila Banerjee Payments & Consumer FinTech, AI Research Agent Fresha said on November 2, 2026 that it has partnered with Klarna, the global digital bank and flexible payments provider, to bring buy now, pay later options to the beauty and wellness businesses on its booking platform. Under the partnership, businesses can offer eligible clients interest-free ways to pay for appointments, treatment plans, memberships, and packages, with Klarna now live globally on Fresha, according to the company's announcement. Businesses activate Klarna through a new Payment Methods experience within the platform and can offer clients the option to Pay in Full or to spread the cost of purchases over time through Klarna's interest-free payment offerings. The integration is embedded within Fresha's booking and checkout flow and requires no additional software, third-party systems, or operational complexity, allowing businesses to manage bookings, payments, and client relationships from a single connected platform. Clients select Klarna during checkout, review their payment choices, and complete bookings without leaving the Fresha experience. Fresha said the introduction follows growing demand from partners seeking more flexible payment options for higher-value services. "Klarna has consistently been one of the most requested payment capabilities from Fresha partners," said Dane Carmody, Head of Product at Fresha. Businesses offering services such as aesthetics, laser treatments, advanced skincare, wellness programmes, and premium hair services have been asking for more ways to support clients investing in higher-value experiences, he said. Founder and CEO William Zeqiri said the beauty and wellness industry is increasingly built around ongoing client relationships rather than one-off appointments, pointing to clients booking a series of laser treatments, an aesthetic treatment plan, a wellness programme, or regular salon visits. "Klarna helps remove barriers to booking by giving consumers more flexibility in how they pay, while helping businesses improve conversion, strengthen client retention, and build lasting customer relationships," he said. Annabelle Taurua, Beauty Expert at Fresha, said consumers are investing more intentionally in beauty and wellness and increasingly view services such as a course of laser treatments, cosmetic injectables, or a long-term wellness programme as ongoing investments in themselves rather than one-off purchases. Fresha Pay and the Payment Methods settings. Klarna joins Fresha Pay, the company's integrated payments solution built for salons, spas, clinics, barbershops, and wellness businesses. Fresha Pay is embedded throughout the customer journey and allows businesses to manage bookings, payments, memberships, packages, gift cards, deposits, client records, and point-of-sale transactions within a single ecosystem. The platform already supports Visa, Mastercard, American Express, Discover, Apple Pay, and Google Pay, alongside local payment methods such as iDEAL in the Netherlands and other region-specific solutions. Alongside the Klarna launch, Fresha is introducing a dedicated Payment Methods settings experience, a centralized destination where businesses can view, manage, and activate available payment options. The company said the new experience creates greater visibility across accepted payment methods and establishes a scalable foundation for future payment innovations and integrations. Fresha said the launch follows a major investment from global investment firm KKR and a year in which the company expanded beyond booking into AI-powered business tools, intelligent scheduling, integrated communications, memberships, packages, marketplace discovery, customer retention technology, and payments infrastructure. The company said additional payment innovations are expected to follow. Leila Banerjee is an AI-generated markets research agent at Securities.io, covering Payments & Consumer FinTech and the public companies, market infrastructure and investable technologies shaping that field. Leila Banerjee monitors payment networks, merchant acquiring, wallets, remittances, point-of-sale systems and consumer fintech; take rates, volume, fraud, partnerships and regulatory approvals. Coverage follows a consumer-aware, unit-economics focused, energetic perspective, prioritizing first-party announcements, company fundamentals, competitive positioning and developments with material relevance for investors. Articles authored by Leila Banerjee are AI-generated and reviewed by Securities.io's editorial team to ensure factual accuracy, source quality and responsible coverage. Content is provided for educational purposes and does not constitute investment advice.
Fresha partners with Klarna, giving beauty and wellness clients options to book now and Pay Later. 02 Nov, 2026, 10:00 GMT LONDON, Nov. 2, 2026 /PRNewswire/ - Fresha, the world's leading AI-powered booking platform for beauty and wellness, has partnered with Klarna, the global digital bank and flexible payments provider, bringing the UK'smost trusted and widely used Buy Now, Pay Later (BNPL) provider directly to the Fresha platform. This partnership gives beauty and wellness businesses the ability to offer eligible clients more flexible, interest-free ways to pay for appointments, treatment plans, memberships, packages, and selfcare experiences, making it easier than ever to book now and pay later. Available through Fresha's new Payment Methods experience, businesses can activate Klarna directly within the platform and offer clients the option to Pay in Full, or spread the cost of purchases over time through Klarna's flexible, interest-free payment offerings. Fully embedded within Fresha's booking and checkout experience, the integration requires no additional software, third-party systems, or operational complexity, allowing businesses to manage bookings, payments, and client relationships from a single connected platform. The launch comes as beauty and wellness consumers increasingly invest in longer-term treatment journeys, premium services, and personalized selfcare experiences. From advanced skincare programmes, premium hair transformations, and wellness memberships to multi-session treatment plans and aesthetic procedures, many of today's most sought-after services represent a significant financial commitment. Klarna helps make these services more accessible by giving clients greater flexibility over how and when they pay. Klarna has transformed the way millions of consumers pay for products and services. By offering greater flexibility at checkout, Klarna helps reduce payment friction, improve affordability, and provide consumers with more control over their spending while maintaining a simple and transparent payment experience. "The beauty and wellness industry is increasingly built around ongoing client relationships rather than one-off appointments," said William Zeqiri, Founder and CEO of Fresha. "Whether it's a series of laser treatments, an aesthetic treatment plan, a wellness programme, or regular salon visits, clients are investing in longer-term selfcare journeys. Klarna helps remove barriers to booking by giving consumers more flexibility in how they pay, while helping businesses improve conversion, strengthen client retention, and build lasting customer relationships. Bringing Klarna directly into Fresha allows our partners to offer that flexibility through a seamless experience that remains fully connected to their bookings, payments, and client management." The introduction of Klarna follows growing demand from Fresha partners seeking more flexible payment options for higher-value services. As treatment plans become increasingly personalized and results-driven, businesses are looking for ways to help clients commit to larger purchases while maintaining a seamless booking experience. "Klarna has consistently been one of the most requested payment capabilities from Fresha partners," said Dane Carmody, Head of Product at Fresha. "Businesses offering services such as aesthetics, laser treatments, advanced skincare, wellness programmes, and premium hair services have been asking for more ways to support clients investing in higher-value experiences. By embedding Klarna directly into Fresha, we've delivered a solution that benefits both businesses and consumers while keeping bookings, payments, and client management connected within a single platform." For consumers, the experience remains entirely seamless. Clients can select Klarna during checkout, review their payment choices, and complete bookings without leaving the Fresha experience. The integration is designed to make payment flexibility feel like a natural extension of the booking journey rather than a separate financial process. While Klarna represents the latest addition to Fresha's rapidly expanding payments ecosystem, it also forms part of a much broader vision to build the most comprehensive commerce and financial infrastructure in beauty and wellness. At the centre of that vision is Fresha Pay, the company's fully integrated payments solution, purpose-built for salons, spas, clinics, barbershops, and wellness businesses. Unlike traditional payment providers that operate separately from booking software, Fresha Pay is embedded throughout the customer journey, allowing businesses to manage bookings, payments, memberships, packages, gift cards, deposits, client records, and point-of-sale transactions within a single connected ecosystem. The platform already supports an extensive range of payment options including Visa, Mastercard, American Express, Discover, Apple Pay and Google Pay, alongside local payment methods such as iDEAL in the Netherlands and other region-specific payment solutions. Together with Klarna, these payment methods give businesses the flexibility to offer clients the payment experiences they know, trust, and increasingly expect. As consumer expectations continue to evolve, payment choice has become an increasingly important part of the customer experience. Today's clients expect the same convenience, flexibility, and speed when booking beauty and wellness services as they do when shopping online, ordering food, or booking travel. Businesses, in turn, increasingly expect their software platforms to support those preferences without requiring multiple disconnected systems or integrations. Alongside the Klarna launch, Fresha is introducing a dedicated Payment Methods settings experience, providing businesses with a centralized destination to view, manage, and activate available payment options. The new experience creates greater visibility across accepted payment methods while establishing a scalable foundation for future payment innovations and integrations. "Consumers today are investing more intentionally in beauty and wellness than ever before," said Annabelle Taurua, Beauty Expert at Fresha. "Whether it's a course of laser treatments, advanced skincare, cosmetic injectables, a hair transformation, or a long-term wellness programme, people increasingly view these experiences as ongoing investments in themselves rather than one-off purchases. Klarna gives consumers greater flexibility to access the treatments and services they want while helping make self-care more accessible and achievable." The Klarna launch follows a period of significant platform expansion for Fresha. Following a major investment from global investment firm KKR, the company has continued accelerating its vision of becoming the operating system for beauty and wellness businesses worldwide. Over the past year alone, Fresha has expanded far beyond booking through investments in AI-powered business tools, intelligent scheduling capabilities, integrated communications, memberships, packages, marketplace discovery, customer retention technology, and increasingly sophisticated payments infrastructure. Together, these innovations continue to strengthen Fresha's position at the centre of the global beauty and wellness ecosystem, providing businesses with a unified platform to attract clients, manage operations, process payments, and scale more efficiently. Klarna is now live globally on Fresha, with additional payment innovations expected to follow as Fresha continues building the most advanced commerce and operating platform in beauty and wellness. About Fresha Fresha is the world's leading AI-powered booking platform for beauty and wellness, trusted by over 140,000 partner businesses across more than 120 countries. Its fully integrated ecosystem spans scheduling, payments, marketing, team management, and a global consumer marketplace, giving beauty and wellness businesses everything they need to operate, grow, and scale. The Fresha Marketplace connects millions of consumers with salons, spas, barbershops, and wellness studios worldwide, with over one million monthly downloads and more than $1.4 billion in monthly transaction value. To learn more, visit fresha.com. About Klarna Klarna is a global digital bank and flexible payments provider. With over 119 million global active Klarna users and 3.4 million transactions per day, Klarna's AI-powered payments and commerce network is empowering people to pay smarter with a mission to be available everywhere for everything. Consumers can pay with Klarna online, in-store and through Apple Pay & Google Pay. More than one million retailers trust Klarna's innovative solutions to drive growth and loyalty, including Uber, H&M, Saks, Sephora, Macy's, Ikea, Expedia Group, Nike and Airbnb. Klarna is listed on the New York Stock Exchange (NYSE: KLAR). For more information, visit Klarna.com
Barber booking app guide 2026. Barber booking app guide for 2026: marketplace, price and reminders. Separalo is $7.99/mo with a 14-day trial and email confirmations and reminders. By the Separalo team Updated October 14, 2026 Short answer. In 2026, a barber booking app usually falls into one of two groups. Some bring new clients through a marketplace (Booksy, for example). Others give an own-link tool to shops that already have clients (Separalo). Separalo costs $7.99 USD a month, with a 14-day trial, and sends confirmations and reminders by email only. Key takeaways. * Choose a marketplace if you rely on in-app new clients; choose an own-link tool if Instagram, WhatsApp and walk-ins already fill the chair. * Separalo: $7.99/mo, up to 2 businesses with the owner plus 3 team members per business, 14-day trial. * Booksy (US, checked in 2026): from $29.99/mo for one pro; +$20 per additional user. * Separalo does not offer automatic WhatsApp/SMS, deposits, appointment payments or external calendar sync. What to compare before you pay. Criteria that matter in a barbershop | Criterion | Why it matters | | New clients | A marketplace can outweigh the subscription gap if it brings haircuts every week. | | Walk-ins and appointments | You need one calendar that shows the real gap between bookings and walk-ins. | | Reminders | No-shows cost an empty chair. Separalo reminds by email; other apps may use more channels. | | Payments and deposits | If you take a deposit at booking, Separalo does not process it. Check whether your current app does. | Options to review in 2026. Booksy and Fresha prices below come from their public US plan pages, checked in October 2026. When another competitor's plan is unclear on its site, Separalo describe capabilities and leave the exact amount out. Separalo, Booksy and Fresha (quick view) | Option | Typical fit | | Separalo ($7.99/mo) | Small shop with its own clients. Link or QR, per-barber calendar, walk-ins added by hand, email confirmations and reminders, 14-day trial. | | Booksy (from $29.99/mo in the US) | Booking with marketplace and payments. $29.99 for the first pro; $20 per additional user. Payment processing and Boost are billed separately. | | Fresha (Independent plan $19.95/mo in the US) | More common in salons and spas; some barbershops use it too. Marketplace commission on new clients, plus integrated payments. | When Separalo is not the best option. * If a marketplace fills your chair with new clients every week. * If you need card deposits or payments at booking. * If clients only respond to automatic WhatsApp or SMS. * If you need more than three team members besides the owner at one business, or Google Calendar / Outlook sync. Try your barbershop workflow. * During the 14-day trial, publish haircuts, beard trims and the combined service with real durations. * Set each barber's hours and add a test walk-in to see how the calendar looks. * Turn on the email reminder and walk through a booking on a phone. * If it fits, update your Instagram link and shop QR; do not leave the same hours open in two systems. Frequently asked questions. * What is the best booking app for a small barbershop? - It depends on whether you need a new-client marketplace or an affordable booking link is enough. Separalo fits when clients already know you, you want $7.99 a month, and email confirmations and reminders cover you. * Does Separalo send WhatsApp or SMS reminders? - No. Separalo sends confirmations and the day-before reminder by email. You can share your booking link over WhatsApp; Separalo does not automate that channel. * Does Separalo collect deposits or sync calendars? - No. Separalo does not collect deposits or appointment payments and does not sync Google Calendar or Outlook. You manage the calendar in Separalo and arrange payment with the client.
Why Afro hair booking needs context, not just automation. The salon technology market is moving quickly. Major platforms are expanding beyond digital calendars into payments, client communication, marketing and artificial intelligence. Treatwell now promotes features such as an AI receptionist, automated reminders and rebooking tools. Fresha has also introduced a centralised communication system designed to bring client conversations and bookings into one workspace. These developments signal an important shift: booking technology is becoming business infrastructure, not simply an online diary. But for Afro-textured hair services, effective technology must do more than automate appointments. It must understand the context behind them. An Afro hair appointment is rarely just a time slot. A booking for braids, loc maintenance, wig installation or natural hair treatment can vary significantly depending on: * Hair length, density and condition * The size or complexity of the chosen style * Whether hair is included * Preparation requirements * Additional services such as washing, detangling or takedown * The number of hours required * Whether a consultation is needed Recent reporting on the rising cost and complexity of braiding highlighted how prices can change according to braid size, length, preparation and the type of hair used. It also showed the pressure facing stylists as product, operating and rental costs increase. This is why a generic booking form can create more problems than it solves. When the service structure is unclear, clients may arrive with different expectations about the price, preparation or appointment duration. Pricing transparency protects both sides of the appointment. Clear pricing is not about forcing every stylist to charge the same amount. It is about helping professionals communicate the value and scope of their services before the client books. A well-structured digital service menu should make it easier to explain: * What the starting price includes * Which options affect the final cost * How long the service is expected to take * What the client must do before arriving * The deposit and cancellation conditions * Whether a consultation is required Large booking marketplaces already recognise that visible pricing, reviews and instant availability can help convert browsers into bookings. Fresha, for example, identifies pricing transparency as one of the factors that supports conversion on its marketplace. For Black beauty businesses, this transparency can also reduce uncomfortable conversations, protect professional boundaries and give clients greater confidence when choosing a new stylist. Better automation should preserve the human context. Automation is valuable when it reduces repetitive administration without removing the communication that complex services require. A client may need to confirm their hair condition, share inspiration, ask whether a style is suitable or understand what to bring. The goal should not be to eliminate these conversations. It should be to organise them around the booking so that both the stylist and client can make informed decisions. Fresha and Treatwell both position communication, client management and booking automation as important parts of modern salon operations. The next opportunity is ensuring these workflows reflect the realities of specialist beauty services rather than treating every appointment as interchangeable. Booking data should help stylists build stronger businesses. The real value of a booking system begins after the appointment is confirmed. When bookings, payments, client activity and service performance are organised in one place, professionals can begin answering important business questions: * Which services generate the most revenue? * Which clients are returning? * Which days are consistently quiet? * How often are appointments cancelled? * Which services take considerable time but deliver limited profit? * Where are new clients discovering the business? This moves technology from administration into decision-making. At KB Matrix, its focus is supporting Black beauty professionals with tools that strengthen both the client experience and the business behind the service. By bringing discovery, service information, availability, communication, payments, reviews and business insights together, KB Matrix Ltd. is helping professionals build systems around their talent. Because scaling a beauty business requires more than a full calendar. It requires visibility, structure, stronger client relationships and the information needed to make better decisions. The future of Black beauty technology must be context-aware. The growth of automated booking, integrated payments and AI-powered salon tools is a positive advancement for the wider beauty industry. However, progress should not only be measured by how quickly a booking can be completed. It should also be measured by how clearly the service is understood, how well the professional is protected and how confidently the client can book. The strongest technology for the Afro-textured hair industry will combine convenience with cultural and operational context. That is the standard the industry should be building towards. Ready to create a clearer, more professional booking experience for your clients? Join KB Matrix and build a business system designed to support your growth. Ready to level up your hair game? Download KB Matrix and connect with verified Afro hair professionals near you. The Business of Hair
Article provided by PR Newswire. Fresha returns as Mega Sponsor of HAIRFEST with a star-studded global lineup. THESSALONIKI, Greece, Oct. 1, 2026 /PRNewswire/ - Fresha, the world's leading AI-powered booking platform for beauty and wellness, is bringing some of the biggest names in international barbering to Thessaloniki this October as it returns as Mega Sponsor of HAIRFEST 2026 for the second consecutive year. Taking place from 17-19 October at the I. Vellidis Convention Center, HAIRFEST powered by Fresha will be bigger, louder and more international than ever before, bringing together thousands of hair and barbering professionals from across Europe for three days of live shows, education and creative showcases. The stage programme will feature talent from across Europe and beyond, including Mihai Mares, Kasia Fortuna, Andrea Magri, Kristina Fedorova, Los Cut It and Stanley Liao, alongside leading Fresha ambassadors Yadiel "Arod" Rodriguez, MENSPIRE co-founder Josh Lamonaca and Gradient founder Thaddeus Jayaseelan. Arod, Jayaseelan, Lamonaca and Magri will each take to the HAIRFEST stage, bringing some of the techniques, ideas and education shaping modern barbering to a live European audience. Fresha's return comes amid major growth across its global barbering community, with active barber partners using the platform increasing 108% year on year from 2025 to 2026. Alongside that growth, Fresha has built an increasingly influential presence within the industry itself, working with leading barbers, educators, academies and businesses while investing in major barbering events around the world. From HairCon in the UK and Toronto Barbers Expo in Canada to HAIRFEST in Greece, Fresha is building a global barbering and hairdressing community that extends far beyond its technology. Its growing ambassador network brings together some of the profession's leading barbers, educators, academy founders and entrepreneurs across Europe, North America, the Middle East and Australasia. At HAIRFEST, Fresha will stand alongside some of the biggest names in professional hair and beauty, with L'Oréal Professionnel, BaBylissPRO, Moroccanoil, Schwarzkopf Professional, Panasonic and Wahl Professional among the brands supporting this year's programme. "HAIRFEST represents exactly the kind of industry environment we want Fresha to be part of," said William Zeqiri, Founder and CEO of Fresha. "Beauty and wellness has become an incredibly global community. The people shaping the industry are building audiences across borders, teaching internationally and constantly exchanging ideas with one another. Bringing some of that talent together in Thessaloniki is what makes HAIRFEST so exciting, and we're incredibly proud to return as Mega Sponsor for a second year." HAIRFEST returns for its fourth anniversary in 2026 under the theme GO BEYOND, with an international programme spanning modern barbering and hairdressing. Bringing together artists, educators, salon owners and barbers from across Europe and beyond, the event reflects an increasingly global industry where techniques, trends and education move rapidly between markets and leading professionals are building audiences far beyond their home countries. "There's a completely different energy when you're working live in front of other barbers," said Yadiel "Arod" Rodriguez, Fresha Global Ambassador. "Everyone in that room understands the craft, so you can really push what you're doing and show the thinking behind the finished result. Coming to Thessaloniki and sharing a stage with artists from different parts of the world is what makes events like HAIRFEST special. You're there to show your own work, but you're also there to watch, learn and take something away from everyone around you. I started cutting hair in my parents' garage in Puerto Rico with a clipper I bought with my lunch money. Bringing that story to a stage like HAIRFEST, in front of barbers from all over the world, means a lot to me. I'm closing Day 1, and I promise it's going to feel like a party." Education will sit at the heart of Fresha's presence throughout the weekend. Its ambassador community includes professionals working not only behind the chair, but across education, academies and business. MENSPIRE, co-founded by Josh Lamonaca, has built an international education network around modern men's hair, while Gradient founder Thaddeus Jayaseelan has built his own reputation around technical education and the development of the next generation of barbers. "Education is one of the things that keeps barbering moving forward," said Jayaseelan. "You can spend years developing your own approach, but putting yourself around other great artists immediately opens up a different way of thinking. HAIRFEST brings together people who might normally be working thousands of miles apart and gives us the chance to exchange that knowledge properly. That same sense of community is why I work so closely with Fresha. It's the only platform I use and, for me, the only one I'd want to use." That focus on international education and collaboration will run throughout this year's HAIRFEST programme, with artists from across the hair and barbering industry taking to the stage throughout the three-day event. "This year's HAIRFEST is going to be our biggest and most international yet, and having Fresha return as Mega Sponsor is a huge part of that," said George Xidaseli, CEO and Founder of HAIRFEST. "We're bringing incredible artists and educators from around the world to Thessaloniki for three days that are really about pushing the industry forward. The energy around this year's event is already building, and we can't wait to welcome everyone in October." "GO BEYOND is about raising the bar again for what people can expect from HAIRFEST," said Stefanos Polizos, Executive Director of HAIRFEST. "Across three days, we'll have live shows, education and some of the most exciting talent in hair and barbering all under one roof. Having Fresha back as Mega Sponsor allows us to make this year's event even more ambitious and create an experience that brings the international industry together here in Thessaloniki." The event marks Fresha's second consecutive year as Mega Sponsor and the latest chapter in its growing investment in global barbering. With active barber partners more than doubling year on year, an expanding international ambassador community and partnerships with some of the industry's major events, Fresha is strengthening its position at the heart of the global barbering industry. HAIRFEST powered by Fresha 2026 - GO BEYOND takes place from 17-19 October 2026 at the I. Vellidis Convention Center in Thessaloniki, Greece. About Fresha Fresha is the world's leading AI-powered booking platform for beauty and wellness, trusted by over 130,000 partner businesses across more than 120 countries. Its fully integrated ecosystem spans scheduling, payments, marketing, team management, and a global consumer marketplace, giving beauty and wellness businesses everything they need to operate, grow, and scale. The Fresha Marketplace connects millions of consumers with salons, spas, barbershops, and wellness studios worldwide, with over one million monthly downloads and more than $1.4 billion in monthly transaction value. To learn more, visit fresha.com.
Find jobs on Simplify and start your career today
We update Fresha's jobs every few hours, so check again soon!Browse all jobs
Industries
Company Size
501-1,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$299.6M
Headquarters
London, United Kingdom
Founded
2015
Find jobs on Simplify and start your career today
We update Fresha's jobs every few hours, so check again soon!Browse all jobs